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T O U R I S M V I C T O R I A
International Tourism Expenditure in Victoria
Year ending June 2008-2012
Summary Results
International visitor expenditure in Victoria experienced an average annual increase of 8.1% from year ending June 2008 to 2012 to $4.3 billion. Over this period Victoria’s share of
international tourism expenditure in Australia increased from 20.0% to 24.1%.
Education visitors accounted for the largest proportion of expenditure in Victoria for the year ending June 2012, spending $1.6 billion. This segment also had the highest level of per visitor
expenditure ($11,827 per visit), based on the extended length of stay among education visitors. Business visitors reported the highest level of expenditure per night ($181 per night).
Expenditure by education visitors has increased at an average annual rate of 10.7% from the period year ending June 2008 to 2012, with all purpose of visit segments also recording growth in
expenditure over this period.
Visitors from China accounted for the largest proportion of expenditure in Victoria for the year ending June 2012, spending $905 million. Visitors from Singapore had the highest level of per
night expenditure ($173 per night). Visitors from Indonesia, India and Singapore had the highest levels of expenditure per visit ($4,255, $3,408 and $3,361 per visit respectively), influenced by
the high proportion of education visitors from these origin markets. In terms of growth, the strongest growth in expenditure by visitors for the year ending June 2008 to 2012 was from
Taiwan (+33.3% p.a.) and China (+22.4% p.a.), followed by Indonesia (+11.0% p.a.), Malaysia (+10.8% p.a.), Hong Kong (+10.2% p.a.), France (+10.1% p.a.) and India (+9.3% p.a.).
Expenditure in Melbourne grew at an average annual rate of 8.2% increasing from $2.9 billion to $4.0 billion from the year ending June 2008 to 2012. On average, international visitors to
Melbourne spent $102 per night or $2,363 per visit in the year ending June 2012.
Expenditure in regional Victoria grew at an average annual rate of 7.8% per annum, increasing from $275 million to $370 million from the year ending June 2008 to 2012. On average,
international visitors to regional Victoria spent $70 per night or $1,128 per visit in the year ending June 2012.

T O U R I S M V I C T O R I A
International Tourism Expenditure in Victoria
Year ending June 2008-2012
International Expenditure in Victoria by Purpose of Visit
Total Expenditure
Expenditure Per Night
Expenditure Per Visitor
Expenditure by International Visitors in Victoria
Ave Ann
Yearly
($ million) Change Change
($)
($)
2008 2011 2012 2008-12 2011-12 2008 2011 2012 2008 2011 2012
Holiday 864 899 1,078 +5.7% p.a. 19.8% 102 93 96 1,213 1,146 1,309
VFR 542 751 788 +9.8% p.a. 5.0% 93 88 83 1,697 1,835 1,886
Business 450 530 509 +3.1% p.a. -4.1% 180 190 181 1,653 1,905 1,776
Education 1,048 1,645 1,577 +10.7% p.a. -4.1% 102 112 117 10,173 11,913 11,827
Other 256 335 367 +9.4% p.a. 9.8% 57 58 52 3,005 3,178 3,180
Total 3,169 4,164 4,331 +8.1% p.a. 4.0% 100 100 98 2,124 2,427 2,437
Note 1: Figures may not add to the total due to rounding
Note 2: Visitor expenditure includes expenditure on packages attributable to destination
Source: Tourism Research Australia expenditure allocation method applied to year ending June 2008 to 2012 International Visitor Survey data.

T O U R I S M V I C T O R I A
International Tourism Expenditure in Victoria
Year ending June 2008-2012
International Expenditure in Victoria by Origin Market
Expenditure by International
Total Expenditure
Ave Ann
Visitors in Victoria
($ million)
Change Change
$
$
Year Ending June 2008 2011 2012 2008-12 2011-12 2008 2011 2012 2008 2011 2012
Strong Growth Markets
China 404 838 905 +22.4% p.a. 8.0% 97 104 115 2,460 3,799 3,230
India 154 320 220 +9.3% p.a. -31.4% 85 83 59 4,148 5,091 3,408
Indonesia 115 168 175 +11.0% p.a. 4.3% 108 96 153 4,166 4,279 4,255
Core Markets
Malaysia 201 315 304 +10.8% p.a. -3.6% 124 135 147 4,069 3,415 3,350
Singapore 241 293 281 +3.9% p.a. -4.0% 157 172 173 3,797 3,274 3,361
New Zealand 330 328 333 +0.3% p.a. 1.7% 134 137 131 1,413 1,268 1,250
UK 327 287 286 -3.3% p.a. -0.2% 93 76 84 1,535 1,396 1,556
USA 219 200 218 -0.1% p.a. 9.1% 125 121 117 1,624 1,566 1,627
Rest of World Markets
Hong Kong 105 143 156 +10.2% p.a. 8.6% 101 122 108 2,727 3,018 3,261
Thailand 102 129 78 -6.5% p.a. -39.4% 108 116 103 4,529 4,184 3,301
Korea 108 102 138 +6.3% p.a. 35.3% 82 82 84 2,577 2,861 3,079
Japan 92 61 85 -1.8% p.a. 41.0% 66 73 76 1,659 1,704 2,231
Taiwan 37 74 115 +33.3% p.a. 56.8% 72 109 76 1,767 3,014 3,224
Germany 85 71 92 +1.8% p.a. 28.4% 100 76 82 1,343 1,220 1,442
Nordic 39 53 42 +2.5% p.a. -20.4% np 100 np 1,461 1,767 1,572
Canada 69 62 78 +3.1% p.a. 25.9% 90 89 89 1,677 1,617 2,056
France 43 60 63 +10.1% p.a. 4.5% 63 72 59 1,612 1,895 1,939
Italy 35 35 47 +7.6% p.a. 37.3% np 56 69 1,703 1,380 1,869
Netherlands 25 27 24 -0.6% p.a. -9.8% np np np 1,337 1,248 1,381
TOTAL 3,169 4,164 4,331 +8.1% p.a. 4.0% 100 100 98 2,124 2,427 2,437
Yearly
Expenditure Per Night
‘np’ denotes estimates not published by Tourism Research Australia
Note 1: Figures may not add to the total due to rounding
Note 2: Visitor expenditure includes expenditure on packages attributable to destination
Source: Tourism Research Australia expenditure allocation method applied to year ending June 2008 to 2012 International Visitor Survey data.
Expenditure Per Visitor

T O U R I S M V I C T O R I A
International Tourism Expenditure in Victoria
Year ending June 2008-2012
International Expenditure in Regional Victoria
Total Expenditure
Expenditure Per Night Expenditure Per Visitor
Nominal Expenditure by International
Overnight Visitors in Victoria
($ million)
Ave Ann
Change
Yearly
Change
$
$
Year Ending June 2008 2011 2012 2008-12 2011-12 2008 2011 2012 2008 2011 2012
Total Victoria 3,169 4,164 4,331 +8.1% p.a. 4.0% 100 100 98 2,124 2,427 2,437
Regional Victoria 275 295 370 +7.8% p.a. 25.8% 69 64 70 839 866 1,128
Victoria's Campaign Regions
Great Ocean Road 85 98 126 +10.2% p.a. 28.4% 104 86 103 533 578 810
Melbourne 2,894 3,869 3,960 +8.2% p.a. 2.4% 105 105 102 2,073 2,408 2,363
Mornington Peninsula 51 53 37 -8.1% p.a. -30.6% 75 78 np 1,227 1,418 995
Note 1: Figures may not add to the total due to rounding
Note 2: Visitor expenditure includes expenditure on packages attributable to destination
Note 3: Regions with all data suppressed in at least one of the sub-regions have been excluded from this table.
Source: Tourism Research Australia expenditure allocation method applied to year ending June 2008 to 2012 International Visitor Survey data.
Note that Tourism Research Australia has reviewed the modelled data and provided revised historical data.
Therefore slight variations in expenditure can occur between this factsheet and previously released factsheets.
Fact sheet produced by Tourism Victoria Research Unit, December 2012.