PACKED WITH FASHION FOR THE FASHION PACK - London ...

THE VODAFONE LONDON FASHION WEEKEND
DIGITAL MAGAZINE
issue
06
THE Edit
PACKED WITH FASHION
FOR THE FASHION PACK
THE RETAIL THERAPY ISSUE
Welcome to the sixth issue of
The Edit, the Vodafone London Fashion
Weekend digital magazine.
Packed full of fashion, trends,
designer interviews and information
about London’s must-attend
consumer fashion event, The Edit
will be keeping you updated in the
run up to September’s big weekend.
We’ve called this issue The Retail
Therapy issue because even though
we’ve all got Olympic fever, we still
know that our favourite national
sport is really shopping.
So that’s why, in The Big Weekend
Just Got Bigger, we start to whet
your appetite for London’s shopping
Olympics at Vodafone London Fashion
Weekend. A huge thanks as always
to our sponsors as there will be lots
of fashion related treats in store as we
start to give you the low down on what
you can look forward to.
In It’s Official, Shopping Is Good
For You, we share the happy news
that boffins in America have discovered
what we’ve all known for, like, ever.
It’s nice to have proof though, isn’t it?
In Fashion Loves And The Ones
That Got Away, we speak to four
dedicated fashion followers who
reveal the pieces they couldn’t live
without and the ones that slipped
through their fingers.
And lastly, in our new column,
Spotlight On, we get up close and
personal with some of the designers
behind the pieces you definitely won’t
want to miss out on in September.
In this issue we’ve been speaking to
designer Pauric Sweeney and in
future issues we’ll be hooking up with
Hermione de Paula and chatting to
the guys behind Aubin & Wills. You
can find all three designer brands at
Vodafone London Fashion Weekend
this September.

THE BIG
WEEKEND
JUST GOT
BIGGER…
WITH A LITTLE
HELP FROM
OUR FRIENDS
Vodafone London Fashion Weekend wouldn’t be the
same fashion packed extravaganza without the kind
support of our sponsors.
From Canon to Diet Coke and from Kinder Bueno to
Toni & Guy, our friends will be pulling out all the stops
to make this the best big weekend you’ve ever been to.
Here are just a few ways our sponsors will be adding
to your Vodafone London Fashion Weekend experience
this September:
Happy 10 th Year
of Sponsorship
Lavazza
from the BFC

HOSTING EXCLUSIVE STYLE
TALKS AND POP-UP SALES,
THE VODAFONE LOUNGE
IS THE PLACE TO BE
The Vodafone Lounge is back and
better than ever this season.
Visit their new home in the
Courtyard Catwalk Show Space,
find it via the catwalk tent or from
the west side of the courtyard.
The Vodafone Lounge will be hosting an
events schedule packed full of insider
talks including unique insight from
fashion editors, stylists and leading
trend experts.
They are also introducing their first ever
screening space onsite; live streaming
every show in the catwalk tent
throughout the weekend.
pencil in everything you want to see.
The Vodafone designer pop-up sale
will also be back this season, featuring
coveted pieces from top designer,
Richard Nicoll, and a chance
to win some exclusive designer pieces.
And if you’re a Vodafone customer,
look out for additional discounts and
get your hands on a free designer tote
bag. All you need to do is show your
phone and a super cool limited edition
bag will be all yours.
BAG A DESIGNER
BARGAIN WITH THE
HELP OF SHOPSTYLE
ShopStyle is the Official online style
partner of Vodafone London Fashion
Weekend and will be bringing you
the Insiders Guide website –
filled with top tips from some of
Britain’s hottest brands, interviews
with designers and behind-the-scenes
gossip from the show.
With ShopStyle you can find all the
stores you love, all in one place.
Visit us at shopstyle.co.uk to
browse fashion from thousands of
different brands, from high-street to
high end designer including Muubaa,
Twenty8Twelve and By Malene Birger.
THE CANON STUDIO RETURNS
– DON’T MISS YOUR CHANCE
TO BE AN ELLE MAGAZINE
COVER STAR
This September signals the return of the
bigger and better “Canon Studio” to
Somerset House for its second season.
Be sure to make a bee-line for the
studio and get your photo taken by
Canon’s professional photographers.
All visitors to the studio get the
opportunity to become an ELLE
magazine cover star and receive
their own free printed cover shot to
take home.
Look out for Canon on the Ground
Floor of the East Wing to create your
Make sure you pick up a copy of the
events schedule for the Vodafone
Lounge as soon as you get onsite and
cover shot and snap up their latest
products. Pick up your Canon
image from the Elle Stand in the
West Wing.
GET THE RED DOOR
TREATMENT WITH
ELIZABETH ARDEN
Elizabeth Arden’s brand new
Visible Difference skincare range
will be taking a starring role at Vodafone
London Fashion Weekend. Spainspired
and regime-focused, this
streamlined essential skincare line
helps balance skin to reveal its natural
health & radiance.
Specifically designed and customized
for each unique skin type, a four-part
daily treatment process promises
to deliver a visible difference in the
appearance of skin in just 6 days.
Your skin just won’t want to live
without it. Don’t worry though,
you don’t have to.
Simply visit the Elizabeth Arden
Skin Studio at their stand in
the main Catwalk Tent for your
Personalised Skincare Consultation.
The Elizabeth Arden skincare experts
will diagnose your specific skin type
and recommend the right Visible
Difference regime to give you healthy,
radiant skin. Complete the experience
with a Makeover using this season’s
brand new colours.
This is ShopStyle’s third season
sponsoring Vodafone London
Fashion Weekend. To celebrate,
keep an eye out for a treat from
ShopStyle inside your Vodafone
London Fashion Weekend show bag!

LAVAZZA SERVES UP
THIS SEASONS LATEST
COFFEE TRENDS AND
CELEBRATES 10 YEARS
OF SUPPORT
Lavazza, Italy and London’s favourite
coffee has been an Official Sponsor of
London Fashion Week and Vodafone
London Fashion Weekend for 10 years!
A decade on and the brand will be
celebrating in style this September.
Why? Because fashion is the perfect
fit for Lavazza – the ultimate stylish
and glamorous coffee brand –
lavazza.co.uk.
As part of the anniversary celebrations,
Lavazza will be showcasing its
fashion credentials with a series of
limited edition collector Tierra coffee
tins, designed by Versace, Cavalli,
Moschino, Etro, Marni and
Missoni - a limited amount will be
available to purchase at Vodafone
London Fashion Weekend.
Visitors can find Lavazza next to
the VIP lounge and enjoy an authentic
Italian coffee from the Lavazza A Modo
Mio machines, the perfect place to start
or end your fashion packed day. A
Modo Mio coffee machines are an
essential accessory for any trendsetting
kitchen and can easily create all café
style coffees.
THE MAY FAIR
LAUNCHES
DESIGNER
COCKTAIL
COLLECTION
The May Fair Bar, at the May Fair;
official hotel of Vodafone London
Fashion Weekend and renowned
playground for London’s most stylish
has unveiled a collection of cocktails
designed exclusively for London
Fashion Week by LFW designers.
The LFW Designer Cocktail Collection
is a collaboration between the May Fair
Bar’s expert team of mixologists and
LFW’s leading fashion houses including
Antoni & Alison, Alice by Temperley,
Mark Fast, Corrie Nielsen, Olivia Rubin
and Holly Fulton.
Vodafone London Fashion
Weekend visitors can also stop
by and enjoy a delicious coffee
whilst shopping from the West
Wing Lavazza Coffee Bar - new for
September 2012.
If that’s not enough, Lavazza will
reveal more celebratory activities closer
to Vodafone London Fashion Weekend!
Each cocktail is based on the
designer’s S/S13 collection and
inspired by their favourite tipples,
scents and colours. For £12, it’s never
been easier to lay your hands
on a coveted LFW design.
The LFW Designer Cocktail
Collection will be available from
6th – 23rd September at the
May Fair Bar but look out for special
offers on site at Vodafone London
Fashion Weekend!
LET FASHION GO TO YOUR
HEAD – DON’T MISS THE
TONI&GUY ON-SITE SALON
AND MAKEOVER BAR
The TONI&GUY on-site salon will
be offering a haven for all fashionistas
and is the perfect pit-stop to get a
quick fix style solution over the course
of the weekend.
Book in for a cut and blow-dry or
styling service of your choice. With
label.m’s prescriptive approach, the
styling team at the Vodafone London
Fashion Weekend on-site salon will be
able to diagnose each client’s hair type
and prescribe a personalised label.m
haircare regime. In addition to this, the
salon backwash will be offering the
luxurious label.m Intensive Mask
for those looking for a deeply
nourishing treatment.
The Vodafone London Fashion
Weekend on-site salon is a fully
functioning TONI&GUY salon and will
be open to all ticket holders in the
East Wing of Somerset House.
In addition to the salon, TONI&GUY will
be setting up the label.m Makeover
Bar in the Catwalk Tent. The bar will
offer advice, tips, dry styling and
a style revamp from TONI&GUY’s
trained styling team. It also features
a label.m shop so you can buy your
favourite products and receive expert
product recommendations.
STYLE
STRAIGHT
FROM THE
CATWALK
The salon and makeover bar will be
offering THREE key styles for clients
to choose from, based on the looks
created for the catwalks during London
Fashion Week A/W’12 in February !
And if you book a hair
appointment in advance, you can
take advantage of a 30% discount
on any label.m professional haircare
products purchased.

DIET COKE
TEAMS UP WITH
JEAN PAUL GAULTIER
TO ADD EXTRA SPARKLE
TO YOUR WEEKEND
START YOUR STYLE
REVOLUTION WITH
TRIUMPH’S LUXURY
LINGERIE...
Diet Coke returns to Vodafone London
Fashion Weekend for another season
bringing more fun and fashion fabulous
pick-me-ups!
This year, Diet Coke has teamed up
with one of the world’s leading fashion
designers - Jean Paul Gaultier –
to create Limited Edition bottles
and a special complimentary photo
experience.
Diet Coke will be offering this unique
photo experience (be quick though –
places are limited) and will be keeping
you refreshed with perfectly chilled
drinks all weekend. Just pop along to
the First Floor Navy Board Rooms.
And if you’re lucky enough to have a
VIP ticket (or need encouragement to
buy one now) then don’t forget to look
out for the Limited Edition Diet Coke
Jean Paul Gaultier bottles in the VIP
show bags.
Every fashion girl knows your end look
starts from the inside out and great
lingerie can totally transform your
trends, whether you’re searching for
that seriously sumptuous set or simply
a shaping one piece, as the London
Fashion Week official catwalk lingerie
supplier Triumph has something for
everyone.
Why not view a seasonal selection of
Triumph’s key pieces from their Body
Make-Up, Shape Sensation & Triumph
Essence ranges at their unique pop up
store located within Somerset house?
And take the opportunity to get fitted by
their experts who with over 125 years
of experience will surely find the right
lingerie for your look.
Ask the people who know by checking
in with our stylists at the VIP lounge
for an exclusive fashion showcase or
book an appointment to get fitted for
the perfect lingerie with any concierge
desk.
Find more info at www.facebook.
com/triumphinternational or at our
pop up store located on the first floor.
FABULOUS SENSATION
AVAILABLE AT THE
TRIUMPH STORE
INDULGE YOURSELF IN
THE BUENO LOUNGE –
THANKS TO
KINDER BUENO
This year, Kinder Bueno will be at
Vodafone London Fashion Weekend
for the first time, launching The Bueno
Lounge – a haven for relaxation in
amongst the hubbub of the shows
and shopping.
Don’t worry though, everyone’s a star at
the Bueno Lounge. If you’ve got tickets
to Vodafone London Fashion Weekend
then you’ve got lounge access too.
Pop to the stylish lounge to take the
weight off your heels and enjoy a mini
massage – a light but indulgent treat
from Bueno.
The Bueno Lounge can be found on
the Ground Floor of the West Wing.
And if that’s not enough, Bueno will
be giving out delicious bars for free.
They’re the perfect pick me up
for Vodafone London Fashion
Weekenders and an ideal handbag
treat for all fashionistas.

NEWS
FLASH
IT’S OFFICIAL,
SHOPPING IS
GOOD FOR YOU

SHOPPING
REALLY
DOES MAKE
US HAPPIER
News just in from the
US reveals what many of
us have always known –
that shopping really does
make us happier.
The study, entitled ‘Retail
Therapy: a strategic
effort to improve mood’
and published in the
Journal of Psychology
and Marketing in the US
earlier this year found
that buying something
nice provided ‘ a lasting
positive impact on
mood’ and ‘few, if any,
emotional side effects.’
The authors of the study,
Stein Atalay and Margaret
Meloy, based their
findings after conducting
interviews with hundreds
of consumers at shopping
centres across the US.
They also asked shoppers
to keep diaries detailing
their shopping behaviour,
recording their buying
habits and mood, as
well as any purchases
they regretted.
Of those surveyed,
62 per cent said that
they had bought
something to cheer
themselves up while
28 per cent had gone
shopping to celebrate
a personal event.
So, the message is clear.
Shopping isn’t just good
for your soul, it’s good
for your spirit too so
make sure you’ve got
your tickets booked for
Vodafone London Fashion
Weekend this September
and get ready to shop.
Don’t worry, the experts
told you so.
FAMOUS
SHOPPING
SPREES
£13,000 ON
LIGHTS
Earlier this month, Jennifer Aniston
popped into a vintage lighting
store in New York City and
dropped a reported $20,000 (that’s
approximately £13,000) on lights
for her LA mansion.
SEVEN
HERMES BAGS
On a recent trip to Paris, Kim
Kardashian is said to have snapped
up seven Hermes bags including a
rare crocodile skin one. At upwards
of £5,000 a bag, that’s a lot of
Hermes to take home to Hollywood.
THREE SHIRTS,
A JACKET &
TWO PAIRS
OF TROUSERS
When David Beckham was left on
the subs bench for a vital Manchester
United vs Real Madrid game, he turned
to shopping for a pick me up, splashing
out on more than £10,000 in the
Emporio Armani store on three shirts,
a jacket and two pairs of trousers.
$4.5 MILLION
(£2.7MILLION)
ESTATE FOR
HER MUM
£1MILLION
SHOPPING
SPREE IN
MILAN
Becks hasn’t got anything on his
wife, though. Victoria Beckham loves
shopping so much that it’s reported
she spends up to £500,000 on fashion
a year and recently went on a £1million
shopping spree in Milan. ‘I can’t help it,’
she says. ‘When I see something
I like, I buy it in every colour and I buy
shoes in every colour to match, as well
as handbags. If I could, I’d go shopping
every single day. Now there’s someone
we’d like to go shopping with…
Former pop princess, Britney Spears
has admitted that she’s an emotional
shopper, once saying, “I can be in
the dump of dumpsters and go buy a
pair of new shoes, and then it’s okay.”
She doesn’t just spend her money
on clothes though, after her parents
got separated in 2002, she bought
a $20,000 bed (£13,000) and a $4.5
million (£2.7million) estate for her Mum.

FASHION LOVES
AND THE ONE
THAT GOT AWAY…
What’s the favourite item
in your wardrobe?
What’s the piece that you
didn’t buy and will always
regret missing out on?
Four fashion forward
Londoners take us
inside their wardrobes to
reveal the pieces they love
and have also lost.
WHO: HOLLY OSBORNE, 37,
HEAD OF CLIENT
SERVICES AT LANDOR
I’M SO HAPPY I BOUGHT:
My Marc Jacobs quilted Chinese jacket.
Bought in NYC 11 years ago. It’s still the
one piece I can put on and leave the
house feeling cool, playful, and chic –
no matter my mood.
I’LL ALWAYS REGRET:
Dolce & Gabbana emerald-green satin
corset dress. Killer. My friend made me
try it on while I was tagging along on a
spending spree at Saks. She was flush
with cash, but I was broke. It fit like it
was made for me; made for me to own
any man, woman, or child who crossed
my path in that dress. Alas, at the time
it was more money than I made in a
month, so I left it behind… and have
regretted it ever since.
WHO: SARAH JANE THAIN, 34,
LIFE COACH AT
ROCKETCOACHING.COM
I’M SO HAPPY I BOUGHT:
My baby pink silk Marc Jacobs bomber
jacket. I had my eye on it for ages but
it was far too expensive. I popped to
Harvey Nichols and somehow it had
gone into the sale with an unbelievable
price tag which was about 75 %
less than the original price. I literally
squealed with excitement and ran to
the till to make my purchase.
I love wearing it as I can glam it up or
wear it with jeans and a white t-shirt
and heels. Every time I wear it, it
reminds me that life can surprise you
in a multitude of ways every day and
when it does, grab it with both hands
(and your credit card!)
I’LL ALWAYS REGRET:
I had my eye on an amazing Balenciaga
dress for an Ibiza trip. It was on sale
at an amazing price but I didn’t buy it
because it was just a little bit too small.
I always wish I’d bought it. I could
have got away with it and just the
thought of wearing it should have
got me out running.
WHO: TESSA CREAGH-BARRY, 24,
EVENTS ASSISTANT AT
BRITISH FASHION COUNCIL
I’M SO HAPPY I BOUGHT:
My Stella McCartney jumpsuit. It is a
simple smart black one and is such a
classic. A tip for all tall girls out there,
invest in a Stella jumpsuit, you won’t
regret it.
I’LL ALWAYS REGRET:
In my first season working on Vodafone
London Fashion Weekend, I was
deliberating over a Sophie Hulme bag
all weekend. The price was brilliant and
it was a beautiful bag but I decided
against it because I was trying to be
careful with money. Needless to say I
didn’t buy it and have regretted it ever
since. It may sound silly but there have
been so many times when that bag
would have made my outfit.
WHO: TRACEY TAYLOR, 38,
HEAD OF HR AT PCUBED
I’M SO HAPPY I BOUGHT:
My black Seafolly shift dress. I love
that’s it’s just so easy to wear and
I know I’ll never be over or under
dressed in it. I can dress it up or down,
wear for work or play and can wear it
as a dress, as a long top over leggings
or teamed with tights. I often add a
scarf or a jacket depending on how
smart I need to look.
I’LL ALWAYS REGRET:
I think I have an obsession with black
dresses and was annoyed to have let
a Monsoon black 1920’s style flapper
dress slip away. I loved the look of this
dress, but was quite expensive and I
just did not have a specific need for it
at the time. I love the clothes from this
era and would have just loved to have
it in my wardrobe. I took the sensible
decision not to buy it, and when I went
back it was gone and out of stock. I’ve
learnt my lesson now and have far too
many black dresses in my wardrobe!

SPOTLIGHT ON…
PAURIC SWEENEY
Pauric Sweeney launched his first
ready-to-wear line in the late 90s,
whereby he was awarded London Fashion
Week New Generation for two seasons.
He showed his final catwalk show in
2003 before turning his attentions to
handbag design, showcasing collections
that are praised for their ambitious
luxurious execution as well as innovation
and creativity – edgy and modern but
with a classical twist.
We caught up with him to find out more
about the inspiration behind his new
collection, all available to show at
Vodafone London Fashion Weekend.
PAURIC BY PAURIC
PANAMA IN TAUPE &
ELECTRIC BLUE CERVO CALF
PAURIC BY PAURIC
LONDON IN ELECTRIC BLUE
CERVO CALF
LABEL:
Pauric Sweeney and
new diffusion line Pauric by Pauric.
NAME:
Pauric Sweeney.
WHAT’S THE INSPIRATION
BEHIND THE COLLECTION?:
The collection was inspired by feelings
of 90’s nostalgia brought about by
listening to favourite bands of that era.
KEY PIECES?
Pauric Sweeney Overnight Python bag
& Pauric by Pauric London bag.
DETAILS OF FABRICS, COLOURS
YOU’VE USED FOR A/W 12?
Blood orange and electro blue python,
gold denim sheepskin and
cashmere wool.
WHAT ARE THE MOST
INSPIRING PLACES
YOU’VE EVER VISITED?
Calcutta, New York, Aran Islands.
WHAT WOULD YOU LIKE TO
SEE CONSUMERS WEARING
WHEN THEY LEAVE THE SHOW ?
A Pauric Sweeney Madame bag.
IF WE HAD TO REMEMBER
ONE THING ABOUT YOUR
LABEL, WHAT WOULD IT BE?
To visit our new Pauric Sweeney
Mayfair Boutique on Bruton Place.
PAURIC SWEENEY
OVERNIGHT 1 IN MATTE
RUST PYTHON
PAURIC SWEENEY
MADAME POCKET IN BURNT
ORANGE CALF
PAURIC SWEENEYEENEY
SBOX IN CREAM WEAVE
WITH PINSTRIPE CALF
ENJOYED THIS
ISSUE?
Don’t miss our your next fashion
packed instalment. Issue 7: The Trends
Issue will be out on 6th September.
We’ll be previewing some of Autumn/
Winter’s hottest trends as well as talking
to the analysts who predict the future.
Forget 2012, we’ll be giving you a head
start on 2022.