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Mike Dennis Jude Dennis - Oregon Aero

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The Story Of <strong>Oregon</strong> <strong>Aero</strong>, Inc.<br />

In some ways, the story of <strong>Oregon</strong> <strong>Aero</strong>, Inc. began in 1989 because of a<br />

headache — a headache that <strong>Jude</strong> <strong>Dennis</strong> (<strong>Oregon</strong> <strong>Aero</strong> vice president)<br />

experienced whenever she flew with husband <strong>Mike</strong> <strong>Dennis</strong> (<strong>Oregon</strong> <strong>Aero</strong><br />

founder, president and CEO).<br />

<strong>Mike</strong> set out to tackle <strong>Jude</strong>’s headache problem. After a great deal of<br />

research, thinking, and experimentation, he created the SoftTop ® Headset<br />

Cushion from leather and sheepskin wool.<br />

The SoftTop ® Headset Cushion worked. <strong>Jude</strong>’s headaches disappeared, and<br />

<strong>Mike</strong> and <strong>Jude</strong> began selling the Cushions at local fly-ins.<br />

Customer feedback was positive, and <strong>Mike</strong> continued to improve the<br />

SoftTop ® Headset Cushion and add custom designs for various headset<br />

models. Dozens of Headset Cushions were piled high on the kitchen table as<br />

they were sewn by hand; bolts of leather and other materials filled the garage.<br />

From this beginning grew a company which today is the leader in<br />

engineering and manufacturing advanced seating systems for aviation and<br />

other industries. The company also offers a broad range of additional<br />

products and holds dozens of patents.<br />

MAKING AND TESTING — <strong>Mike</strong> <strong>Dennis</strong>, in his den,<br />

1990, makes SoftTop ® Headset Cushions and tests<br />

newly designed ear seals which became <strong>Oregon</strong> <strong>Aero</strong> ®<br />

SoftSeal ® Ear Cushions.<br />

Even so, the focus remains on the same issues addressed in 1989 with the SoftTop ® Headset Cushion — making the<br />

interface between the human body and manufactured hardware pain-free, safer and quieter.<br />

But even so, the beginning of the story goes back much further than 1989.<br />

In designing products and leading <strong>Oregon</strong> <strong>Aero</strong>, <strong>Mike</strong> <strong>Dennis</strong> does what he has always loved to do — solve problems<br />

by thinking about them in new ways.<br />

“Most of the time when we solve a problem, it’s because we’ve turned the problem upside down and not accepted<br />

traditional assumptions,” says <strong>Mike</strong>. That way of thinking led to the development of pain-free, safer seating and headgear<br />

and the hundreds of other products he’s designed.<br />

<strong>Mike</strong> always has been fascinated with airplanes, boats and machines. He comes by his fascination and design skills<br />

honestly. His maternal grandfather, Ronald Young of Poulsbo, Washington, designed and built the first automobile ever<br />

to appear on the Kitsap Peninsula, around 1914. Ronald Young also designed and built boats by hand, notably the<br />

beautiful wooden Poulsbo boat from 1918-1965. Poulsbo boat owners still treasure their craft, which can be found in the<br />

waters of the Pacific Northwest and elsewhere.<br />

In some ways, it started with<br />

a headache. But it goes back<br />

further than that.<br />

STARTING YOUNG —<br />

<strong>Mike</strong> <strong>Dennis</strong> was always<br />

fascinated with planes,<br />

boats, and machines. In his<br />

front yard with model<br />

airplanes at age 16 when<br />

this photo was taken,<br />

<strong>Mike</strong> already was taking<br />

flying lessons.<br />

THE POULSBO BOAT — Ronald Young, <strong>Mike</strong> <strong>Dennis</strong>’ maternal<br />

grandfather, prepares to deliver two unpainted Poulsbo outboard<br />

skiffs, around 1950. Young designed and built these craft by<br />

hand. Many of his Poulsbo Boats can still be found in the waters<br />

of the Pacific Northwest.<br />

LOVE OF EXPERIMENTATION — Ronald Young experimented<br />

with various outboard designs, reversing the traditional<br />

tumblehome of the outboard and allowing the lines to flare<br />

outward along the sheer. He also tinkered with an inboard well for<br />

outboard power, building the well adjacent to the keel. This love<br />

of experimentation and looking at designs in a different way has<br />

carried through to <strong>Mike</strong> <strong>Dennis</strong> and <strong>Oregon</strong> <strong>Aero</strong>.<br />

2<br />

New Ways of Thinking to Solve Old Problems ®

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