MTN Partners with neXva to Launch NextApps Store - Competitive ...

For Immediate Release
MTN PARTNERS WITH NEXVA TO LAUNCH NEXTAPPS STORE
Nigeria’s leading Information Communications Technology company, MTN, has partnered with
neXva to launch NextApps Store to its customers.
Lagos Nigeria, San Diego California, Paris France – 3 July 2013 – MTN Nigeria and neXva, Inc.
today announced the launch of the MTN Nigeria NextApps Store. The MTN NextApps Store powered by
neXva, consists of free and premium applications and is available online at http://nextapps.mtnonline.com
and initially for Android smartphones. In addition, the store features “one-click” billing that enables
MTN’s customers to purchase applications and have the purchase price taken from their pre-paid account
or added to their phone bill.
Commenting on this innovation by both partners, The Chief Marketing Officer of MTN Nigeria, Larry
Annetts, said: “We are very pleased to partner with neXva on this app store initiative. Our choice of
neXva to deploy the MTN Nigeria NextApps Store was informed by neXva’s robust technology platform
and their internal team that is able to customize and localize the offering of the applications to suit our
customers in Nigeria. This, for us is a key success factor for the NextApps Store.”
According to Co-founder and Chief Executive Officer of neXva, Brian J. Friedman, “Bringing neXva’s
app store platform to MTN Nigeria is a great opportunity for neXva. We are particularly pleased that
deploying our app store technology was done with a highly curated selection of content that will, for the
first time, bring apps to many of MTN’s customers in Nigeria.”
Shaun Zelber, Co-founder and COO of neXva said: “We know that app store customers are looking for a
localized experience in the depth and breadth of the apps offered. This informs why our content team is
always on the lookout for the newest, best and most relevant apps that can bring MTN’s customers in
Nigeria a very personalized catalogue of apps that is very relevant to their day-to-day lives. The
NextApps Store delivers a rich selection of the best Nigerian and global apps.”
About MTN Nigeria
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. For
more information, visit http://www.mtnonline.com
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About neXva, Inc.
neXva, founded in 2009, provides solutions to the problems facing the mobile app ecosystem. Through a
unique combination of proprietary cloud-based technology solutions and a robust mobile app store
platform, neXva offers a fully managed and hosted white label app store solution for mobile carriers and
brands that want a mobile app store without managing to the infrastructure necessary to make the store a
success. neXva is based in San Diego, California and has offices in Paris, France and Columbo, Sri
Lanka. For further information on neXva, please visit www.neXva.com or contact us at
info@neXva.com.
For Further information contact:
For MTN Nigeria
For neXva
Funso Aina
Shaun Zelber
funsoa@mtnnigeria.net
shaun@neXva.com
+234 803 200 4168 +33 6 9881 1914
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