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Sustainable Economic Development Plan 2012/13 - St Helena

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<strong>Sustainable</strong> <strong>Economic</strong> <strong>Development</strong> <strong>Plan</strong> P a g e | <strong>13</strong><br />

Section 5: The Wider Economy<br />

Fishing, Agriculture and General Economy<br />

Whilst tourism will be the largest element in the economy, it will not be the only activity. As tourism<br />

grows, it will provide the financial driver to grow the whole economy, including those elements not<br />

directly linked to tourism.<br />

Visitors want to visit interesting destinations which for Saint <strong>Helena</strong> are mainly historical,<br />

environmental and contemporary elements. Parts of the contemporary mix are:<br />

<br />

<br />

<br />

<br />

Fishing – important as a source of employment and foreign earnings. Currently only waters<br />

within approximately 12-15 miles of Saint <strong>Helena</strong> are fished. Therefore, less than 1% of the<br />

446,500km 2 Saint <strong>Helena</strong> Exclusive <strong>Economic</strong> Zone (EEZ) is currently legally fished. Seeking<br />

to exploit the fishery further, particularly the offshore waters, is a key priority. Also sport<br />

fishing may be a significant part of the tourism offering. The SEDP will support fisheries<br />

development on Saint <strong>Helena</strong> through greater levels of financing and additional human<br />

resource. The first priority will be to gauge the potential of the market. The second priority<br />

will then be to ensure the market is fully utilised.<br />

Agriculture & small holding – these will be an important element in providing food and<br />

products for both locals and visitors. Local produce will also support the ‘green location’<br />

branding of the island, in that the ‘carbon miles’ associated with food products will be<br />

minimal. It is however recognised that there will often continue to be a requirement to<br />

import food and food products. It is important for Saint <strong>Helena</strong> to concentrate on local<br />

products that:<br />

o have a sustainable advantage (e.g. price, availability).<br />

o are attractive for visitors who may be happy to pay a premium for good quality<br />

locally produced foods.<br />

Coffee – an increasingly important foreign currency earner as well as a product of interest.<br />

Distilling – an interesting product for both Saints and visitors.<br />

The supporting service sectors are a substantial part of any economy and these will expand as the<br />

overall economy grows, driven by external earnings from tourism and fishing. Segments that will<br />

grow will include: construction, wholesaling, retailing, hospitality, transport, tours and excursions,<br />

professional services, telecoms, laundry, web design, crafts, maintenance, car hire and insurance.<br />

As well as established businesses getting larger there will also be small and medium sized business<br />

creation. These new businesses, by activity and size, are ideal for Saints to start and run. It is<br />

essential that Saints, on-island and off-island, have the encouragement, business advice and access<br />

to finance to exploit these opportunities. Business is about risk and it is essential that Saints are able<br />

to operate in a new and more dynamic and less predictable business environment.<br />

Cannot do everything- need to prioritise and allocate resources<br />

With +4,000 people and full employment, there is currently little spare capacity within the economy.<br />

500-700 new jobs have been identified over the 10 years of the SEDP, so this lack of capacity is<br />

unlikely to change and may get worse. This shortage in capacity is planned to be addressed by:<br />

1. SHG reducing its headcount. This will make staff available to the private sector.<br />

2. Both SHG and the private sector becoming more productive, through improved systems,<br />

equipment and working practices.<br />

3. External resources. TC staff, immigrant labour, off-shore investors arriving to start<br />

businesses, etc.<br />

With too many potentially beneficial initiatives and limited resources, it is important to recognise<br />

that not everything can be done. It is relatively easy to identify tasks but it is much harder to find<br />

the people and resources, financial and other, to implement them. Therefore, it is essential to<br />

prioritise resources to where they will have the biggest overall effect.<br />

Saint <strong>Helena</strong> a tourism driven economy: Small Footprint, Huge <strong>St</strong>ep Forward

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