RODAN + FIELDS® BUSINESS EDITION

RODAN + FIELDS ®
BUSINESS EDITION
Spring 2013
World-renowned dermatologists and creators of the acne treatment Proactiv ® Solution, Dr. Katie
Rodan and Dr. Kathy Fields, are changing the face of skincare … again. The Rodan + Fields ®
business model features products and programs that can change your life, your skin, and the lives
and skin of those around you.
When it comes to growing your Rodan + Fields business, building volume through team building
is a critical component of success. This month we are honored to feature eight Consultants who
built their team volume in the month of January 2013, and in doing so, became top performers
in the Texas Two-Step incentive. This promotion rewarded them each time they generated at least
300 in SV from two or more new Consultants who joined in the month of January. It is this ability to
build volume through duplication and hone successful behaviors as Consultants grow their teams
that can set the foundation for a strong business, and we are proud to share their stories with you.
Read on for compelling stories of:
• Jen Ben-Rajab
• Connie Deam
• Maisha Dible
• Cherielyn Estebar
• Laurie Foote
• Karen and John Hudson
• Kathleen Wilde
• Hi`ilei Uehara
Thank you to everyone who shared their stories with us for this edition of Spotlight on Success.
Stay tuned for our next edition for a look at other top leaders at Rodan + Fields. And remember,
you could be next.
Personal testimonials reflect individual experiences of Rodan + Fields ® Consultants. Rodan + Fields makes no guarantee that Consultants
participating in the Rodan + Fields Compensation Plan will generate any income. Earnings depend on a number of factors, including the area
in which you live and your individual effort. The results depicted in these testimonials substantially exceed the average results realized by all
Rodan + Fields Consultants. The average annualized income for all Consultants who qualified for payment in 2011 was $4,115. Statistics on
earnings by Consultants at various Title levels in the Rodan + Fields Compensation Plan can be found in the Income Disclosure Statement.

JAN BEN-RAJAB
Level III Executive Consultant
from Hawaii
“Rodan + Fields sold
itself … and now I have
more time to take care
of me!”
Jan’s excitement about her improved skin
sold others on the business.
It’s a long way from Hawaii to Texas. However, Level III
Executive Consultant Jan Ben-Rajab from Mililani, Hawaii,
had no trouble two-stepping her way to the Rodan +
Fields ® 2013 Convention in Dallas, Texas. Jan’s rewarding
journey with Rodan + Fields started with a sample of a
few Products given to her by a friend, Hi`ilei Uehara. Jan
had struggled with problem skin since the birth of her
children, and had sought help from dermatologists and
topical treatments with only mediocre results. After trying
Rodan Fields, Jan was soon hooked on the results: “It was
a ‘had to have it, need it, want it [experience],’” she says.
In addition to seeing a change in her own skin, Jan also
noticed how great Hi`ilei’s skin looked. In January 2013 the
two joined the business so they could continue purchasing
Products at wholesale pricing.
At first Jan had no interest in the business, but that attitude
soon changed when she realized she was telling everybody
about Rodan + Fields and its amazing Products. Jan’s
excitement about her improved skin helped her generate
a minimum of 300 in SV from each of 10 new Consultants
in January. This qualified her for several Texas Two-Step
Promotion rewards, including $1,000 in American Express
gift cards. “Rodan + Fields sold itself,” she states. Jan
has been an elementary school teacher for the past 17
years, and one part of her job she doesn’t like is the time it
takes away from her husband and two young children. In
addition to supplementing her teaching income, she views
her Rodan + Fields business as a way to eventually give
her more time for her family—“And more time to take care
of me!” she adds.

CONNIE DEAM
Level II Executive Consultant
from Iowa
Connie uses her “Hour of Power” to steadily
build her business.
“By this time next year,
I should be driving my
new Lexus.”
Level II Executive Consultant Connie Deam from Sheffield,
Iowa, knew she “wanted in” when her daughter-in-law,
Erica Deam, told her about Rodan + Fields ® at Christmas in
2011. The following March, after debilitating health issues
were making it impossible for her to continue her job at the
local veterinarian clinic, Connie enrolled as a Consultant.
With a nursing degree, Connie thought the idea of selling
Products that help people change their skin was perfect
for her. And she loved the idea of working the business on
her own time table. She works most days from her recliner
or massage chair, and although she has limited ability to
devote to her business, Connie makes the most of what
she calls her “Hour of Power.”
Connie worked with her upline, Jen Griswold, to create a
strategy to build her business and capitalize on Rodan +
Fields’ Texas Two-Step Promotion. At the time, Connie had
several Preferred Customers, so she contacted them to see
if they wanted to become Consultants. Eight of her PCs
became her business partners, qualifying Connie for many
Texas Two-Step rewards. Connie loves doing one-on-one
presentations, she says “launches are a blast,” and she
has big plans for her future as she continues to work at a
steady pace. “I am on track to make Level V EC and go to
Napa Valley this fall, and by this time next year I should be
driving my new Lexus,” she says. Connie also plans to do
all she can to help her team make their dreams a reality,
through the same support offered to her by her team.

MAISHA DIBLE
Level IV Executive Consultant
from Kansas
“I’m going to the top …
it’s just up to you if you
want to go with me.”
Maisha Dible got her spirit back with
Rodan + Fields ® .
Level IV Executive Consultant Maisha Dible from Kansas
City, Kansas, was missing her “mojo” when she discovered
Rodan + Fields in early December 2011. She loves being a
mom to her three children, but she needed another outlet
for her creative and competitive spirit. Maisha joined the
company because she had used Proactiv ® in college and
was familiar with the Doctors’ professional credibility, and
she wanted a piece of their next “pie.” As a former college
athlete, she realized Rodan + Fields could give her that
team atmosphere she was missing in her life.
Today, Maisha says she is getting her mojo back thanks to
the camaraderie of her team, as well as the support she
has received from people outside her organization. She
has been touched by the many leaders who have told her
how much they believe in her. This support and community
helped fuel Maisha’s business growth: January was “crazy,”
she says, and she shared her excitement with everyone—
enthusiasm that netted her at least 300 SV in volume from
each of eight new Consultants and handsome Texas Two-
Step rewards at Convention. “For most I just said, ‘What do
you have to lose? I’m going to the top … it’s just up to you
if you want to go with me, have great skin or refer people to
me ... either way, this is huge!’” Maisha says her greatest
success is having her first business partner, Kara Moore,
join her—a relationship Maisha says has kept her inspired
and moving forward on her incredible journey. Maisha’s
goals are clear: to make Level V EC by May, attend the fall
Level V Arrival Trip, become a Lexus achiever by September
and an Elite V achiever by December.

CHERIELYN ESTEBAR
Level III Executive Consultant
from Texas
“The Texas Two-Step
reward was my icing on
the cake.”
The Texas Two-Step Promotion was icing on
the cake for Cherielyn Estebar.
Cherielyn Estebar, Level III Executive Consultant from
Frisco, Texas, had a very full plate when she joined Rodan
+ Fields ® in December 2012. She is the mother of four,
runs a business with her husband, works full-time in the
airline industry and is a full-time nursing student. Cherielyn
felt she had no time for anything else when she first heard
about the opportunity. However, three months later she
agreed to help her sponsor grow her team in the Dallas
area, committed to a 15-minute call, and after carefully
researching the company, decided to take action. She
believes if you want something badly enough, you will find
a way to achieve it, so she didn’t let her busy schedule stop
her. Today, in addition to supplemental income, Cherielyn
says her business has given her family “the best skin of
our lives,” along with the chance for her to grow as an
individual.
Cherielyn was already building her team when she learned
about the Texas Two-Step Promotion. She couldn’t contain
her excitement about the company and felt obligated to
share it with her family and friends right away. She enrolled
eight Consultants with a minimum 300 SV in January to
qualify for Two-Step rewards. "The reward from the Texas
Two-Step Promotion was icing on the cake,” she says. The
real reward for Cherielyn was seeing her friends and family
fall in love with the Products as well. Her parents love the
Products and her siblings have become Consultants, which
has made her already close-knit family even closer. As she
pursues her dream to help less fortunate children around
the world, she credits her team for her success. “I feel
blessed that I have such a great group of smart, positive,
beautiful and hardworking women on my team,” she says.
“None of my success would be possible without them.”

LAURIE FOOTE
Level III Executive Consultant
from Arkansas
“I was much too
excited to sleep; there
was too much to learn!”
Contagious enthusiasm fuels Laurie’s drive to
reach her goals.
Contagious enthusiasm is the “secret” to Laurie Foote’s fast-paced
success as a new Level III Executive Consultant. Add in a goal
to earn as many rewards as possible at Convention and telling
every single person, everywhere she went, every single day about
Rodan + Fields ® , and you have a successful Hamburg, Arkansas,
woman who generated a minimum of 300 SV from each of seven
Consultants enrolled in January to earn Texas Two-Step Promotion
rewards. When Laurie joined Rodan + Fields in October 2012, she
had recently returned to work as a dental hygienist after spending
eight years as a stay-at-home mom. However, she was still looking
for direction in her life. Then, “Bam! I attended a Rodan + Fields
presentation and joined on the spot,” she says. Although unfamiliar
with direct selling, Laurie knew immediately that she wanted to be
part of the opportunity, not to mention start using the Products:
“I was about to turn 40 and was suddenly panicked when I saw
crow’s-feet around my eyes.”
Hearing about the Texas Two-Step Promotion motivated Laurie
to work even harder. “I was much too excited to sleep; there was
too much to learn!” she says. As she began to enroll Consultants,
she realized if she kept generating volume from new business
partners she could qualify for the VIP shopping pass and a photo
with the Doctors at Convention. So she kept sharing the opportunity
everywhere she went. Laurie says her Rodan + Fields business
has helped her rediscover herself, and her confidence is soaring
through the roof. She especially loves that she can help others
achieve their dreams as she works to reach her goal: to have the
time and financial freedom to travel the world with her sons so they
can experience other cultures firsthand.

KAREN AND JOHN HUDSON
Level II Executive Consultants
from Oklahoma
Karen and John’s business has more than
exceeded her expectations.
“I am bolder and feel
more empowered to
set and reach higher
goals as a result of my
business.”
Karen Hudson, Level II Executive Consultant from Ada,
Oklahoma, initially joined Rodan + Fields ® with the goal of earning
enough money to pay for her Rodan + Fields Products each
month. “I thought it would be cool if I made more than that,” she
says, “but I didn’t really expect to. Wow, have I been pleasantly
surprised!” Karen is an organizational development consultant
specializing in team building and communications, so her Rodan
+ Fields business is a perfect fit for her professional expertise.
Even better, Rodan + Fields has helped Karen validate her
abilities and enhance her self-confidence, outcomes that have
strengthened her consulting business as well. “I am bolder and
feel more empowered to set and reach higher goals as a result of
my Rodan + Fields experience,” she says.
Karen teamed with her husband, John, to enroll eight
Consultants, each with at least 300 in SV in January, to earn
rewards through the Texas Two-Step Promotion. Karen feels this
success can be attributed to really listening to her prospects’
desires and needs before she says anything. “As I visited
prospects, I made a conscious effort not to talk very much and
really listen to them,” she explains. “The more they talked, the
more information they provided about why and how Rodan +
Fields could work for them ... I just had to connect the dots.”
Karen’s goal is to help her team members reach their goals. And
since she joined with her two best friends, she wants the three of
them to reach Level V so they can take the Level V Arrival Trip to
wine country and San Francisco together.

KATHLEEN WILDE
Level I Executive Consultant
from California
Kathleen Wilde wants to use her Rodan +
Fields ® business to “give back” in a big way.
“Giving back” and creating a more flexible work schedule are
the reasons Level I Executive Consultant Kathleen Wilde from
Fairfield, California, became a Rodan + Fields Consultant in June
2012. As a full-time process engineer, volunteer at her church,
mother of four children aged 2 to 19, with a husband who works
12-hour rotating shifts between days and nights, finding a way to
design a life around her family’s schedule instead of around her
work schedule is important to her. Kathleen hoped that getting
involved with Rodan + Fields would be a powerful way to make
significant changes in her life, not to mention others’ lives, both
with the products and the business model.
“I believe in Rodan +
Fields and all it has to
offer … not just to me,
but to others.”
Kathleen says she didn’t create a new strategy to qualify for
Texas Two-Step rewards, she just continued to knowledgably and
consistently share the opportunity—and never gave up. Some of
the seven Consultants Kathleen enrolled, each with a minimum
of 300 in SV in January, had already been using the Products. “I
simply shared the opportunity for them to make some additional
income while getting the Products at wholesale prices,” she says.
Kathleen’s passion for the Company also helps her build her
team: “I believe in Rodan + Fields and all it has to offer … not
just to me, but to others,” she says. Kathleen’s goals are to reach
Level V EC by the end of 2013 and eventually work part-time. She
also hopes to retire her husband from his shift work in a few years
and donate to various charities in a big way thanks to her Rodan
+ Fields business.

HI`ILEI UEHARA
Level III Executive Consultant
from Hawaii
Hi`ilei went from “not interested” to glowing
skin and a booming business.
“Not interested,” Hi`ilei Uehara, Level III Executive Consultant
from Mililani, Hawaii, said when she was first approached about
Rodan + Fields ® by her cousin, Lesley Uemura. That attitude
changed dramatically after Hi`ilei used Lesley’s facial wash,
noticed a difference in her skin, and then began using the
Product sample Lesley had given her. Hi`ilei’s skin continued to
improve, and she became more impressed. She had suffered
from bad acne since age 12, and had tried everything to clear
it up, even prescription medications. When people started
commenting about her flawless skin and new “glow,” she was
sold.
“I am grateful that my
booming business
keeps me busy.”
Hi`ilei’s Texas Two-Step success was a serendipitous journey.
Even though Hi`ilei loved the Products, she still had no interest
in the business. That changed on January 4, 2013, when she
and her friend Jan Ben-Rajab shared the Products with family
members. Hi`ilei says everyone purchased Products or signed up
to be a Consultant. She and Jan enrolled on the spot. Hi`ilei says
she didn’t really have a strategy to earn Texas Two-Step rewards,
she was just so happy about her beautiful skin she couldn’t stop
talking about it. “I must have given out 100 samples in less than
a month,” Hi`ilei says, which garnered her at least 300 in SV
from each of 10 Consultants. Hi`ilei is grateful for her “booming”
Rodan + Fields business that has kept her busy and given her
a support system to help her deal with the loss of her infant
daughter last year. Eventually she hopes her business will give her
the financial freedom to spend more time with her young son and
focus on her nonprofit interests, including opening a ministry for
grieving parents.