Brightstar Expands Its Asia Pacific Operations - Competitive Carriers ...

Brightstar Expands Its Asia Pacific Operations
Company Will Begin Offering Supply Chain and Distribution Services to Wireless Players
in Thailand and Vietnam
MIAMI and MELBOURNE, Australia, Dec. 20, 2010 /PRNewswire/ -- Brightstar Corp., a global
leader in services and solutions for the wireless industry, announced today that it has expanded
into Thailand and Vietnam further increasing its footprint in Asia Pacific. Brightstar's entrance into
these markets supports Brightstar's strategy to have a local presence in key markets throughout
the Asia Pacific region.
This regional expansion comes on the heels of Patrick Aronson's recent appointment as the
Managing Director for Thailand and Vietnam based out of Ho Chi Minh City. Aronson is
responsible for crafting and executing Brightstar's aggressive expansion plans in Southeast Asia.
He has 18 years of experience in both the mobile communications and software development
businesses coupled with significant local experience and relationships in retail, mobile device
demand generation and value added distribution services. Prior to joining Brightstar, Aronson was
based in Bangkok and managed Motorola's Mobile Device business across Southeast Asia.
Brightstar's value proposition to emerging markets includes increasing their access to wireless
devices and leading edge technology through the company's global relationships with leading
manufacturers, its vast distribution network and integrated supply chain solutions which increase
speed to market and reduce overall product costs.
Vietnam accounted for the highest GDP growth for 2009 in Southeast Asia and has been
transforming into a vibrant, modern market economy backed by a dynamic domestic market,
rising middle class and increase in urbanization and incomes. With 60 percent of the population
under 35, there is a strong demand for mobile phones and services. According to a recent study
by Research On Asia (ROA) Group, the number of mobile users in Vietnam will increase to 53
million by 2010.
The mobile market in Thailand also continues to grow. According to the GSM Association,
Thailand is a similarly dynamic market with almost 70 million subscribers, corresponding to more
than 100 percent penetration. Thailand has witnessed a dramatic change in the market shares of
major manufacturers in the last few quarters.
Arturo Osorio, president of Brightstar Asia Pacific, Middle East & Africa, said, "We recognized the
growing demand for mobile devices and services throughout Asia Pacific, hence our decision to
expand into additional countries within the region. We believe that our strong portfolio of OEM
partners, current local infrastructure and the new facilities in Vietnam and Thailand will provide
the highest levels of value-added distribution and supply chain services, and will drive mobile
products to thousands of points of sale and consumers in the region."
Brightstar has been in the Asia Pacific region for more than six years, and has continued to grow
and strengthen its business operations. The company has more than 600 employees in the
region, and numerous facilities and relationships in place to continue to provide innovative,
customized solutions for its customers.
About Brightstar Corp.

Brightstar is a multi-billion dollar global services company providing solutions to Manufacturers,
Operators, Retailers, and Enterprises serving the telecommunications industry. With sales and
distribution facilities on six continents, Brightstar offers its customers the largest global reach,
enabling the right product to be in the right place, at the right time. For more information on
Brightstar, please visit www.brightstarcorp.com.
For more information, contact:
Brightstar Corp.
Michele M. Merrell
Tel: +1-305-421-6000
Email: michele.merrell@brightstarcorp.com
CONTACT: Michele M. Merrell of Brightstar Corp., +1-305-421-6000,
michele.merrell@brightstarcorp.com