Licensing Guidelines: Copyright Licensing Guidelines - Axelos

Licensing Guidelines: Copyright Licensing Guidelines
AXELOS.com

2 Licensing Guidelines: Copyright Licensing Guidelines
AXELOS Limited
LICENSING GUIDELINES: COPYRIGHT LICENSING GUIDELINES
Contents
1. GENERAL……………………………………………………………………………………………………………………………..….... 3
2. USING THE MATERIAL………………………………………………………………………………………………………......... 3
3. DISPLAYING THE MATERIAL……………………………………………………………………………………………………….. 4
4. COPYRIGHT STATEMENTS………………………………………………………………………………………………………….. 4
5. TRADE MARKS………………………………………………………………………………………………………………………….... 6
These Guidelines provide general advice and guidance on the use of the AXELOS copyright material
and should be used in conjunction with the terms and conditions of the Licence Agreement.
These Guidelines do not constitute legal advice and any organisation or person using these
guidelines should seek their own legal advice. Please note that laws relating to Intellectual
Property may vary from country to country. AXELOS does not accept any liability for any loss or
damage arising out of reliance placed by any organisation or person upon these Guidelines.
AXELOS reserves all rights of ownership.
July 2013
© AXELOS

Licensing Guidelines: Copyright Licensing Guidelines 3
1. GENERAL
On 1 July 2013 ‘Axelos Limited’ was announced as the name for the Joint Venture company which
the Cabinet Office has formed to deliver and commercialise the UK Government's portfolio of Best
Practice accreditation and publishing services This means AXELOS now owns the intellectual
property rights associated with PRINCE2®, ITIL®, MSP®, P3O®, P3M3®, M_o_R®, MoP® and MoV®
including but not limited to trade marks (logos/word marks) and copyright material
(text/diagrams/tables).
(a) AXELOS limits the use of its material to persons and organisations who have received
permission to use its material either by way of the waiver licence or by signing a copyright licence.
(b) In order to obtain permission to use the copyright material, or if you wish to use the
copyright material in any way other than as detailed in the Licence Agreement then please contact
the Licensing team via licensing@axelos.com
2. USING THE MATERIAL
(a) AXELOS encourages the creation of new and innovative products and services which extend
the range of products available and allows the material to be accessed by a wider range of people
in a greater range of both geographic and industry sectors. This may be done by:
creating a product that, when compared to an official AXELOS product or service, is
transformed, distinctive, exhibits its ‘own-personality’, and is clearly differentiated from
the original AXELOS product. You should therefore ensure that your product or service
does not simply change the delivery mechanism or typographical arrangement as this will
be deemed insufficient to meet this requirement;
including a substantial amount of new material to the AXELOS source material in order to
add a new perspective, purpose or dimension. You should ensure that your new material
is completely original and is not simply a rewording of our material;
presenting the material in a completely different way so that it enhances the customers’
understanding of the guidance.
(b) You must not use the material in a derogatory way or in an unsuitable or inappropriate
manner which might damage our reputation or image. This might happen if you:
(c)
make incorrect or false assertions about the material;
use the material for a different purpose than it is intended, for example by using PRINCE2
material other than for project management tasks.
When using copyright material please ensure your use of content conforms to the following:
any text used is either faithfully reproduced or faithfully captures the essence of the
original text;
any diagrams, illustrations or figures are accurately reproduced or faithfully capture the
essence of the original;
content is used in a logical and clear manner for example by providing clear titles and
headings, providing a brief overview at the start or end of each section/chapter,
summarising main points etc; and,
copyright material should be correctly identified and acknowledged, please see section 4
below on how to do this.
© AXELOS

4 Licensing Guidelines: Copyright Licensing Guidelines
3. DISPLAYING THE MATERIAL
(a) You must not use the material in a way that might mislead the public, for example by using
the material in such a way as to suggest that your product or service is produced by or supported
by AXELOS, this might happen if you:
copy the look, style or appearance of AXELOS source material, for example by copying the
same fonts, colours, layout, etc on the cover of your product;
by using the copyright material in a prominent manner on the cover of your product or
service, for example by using AXELOS diagrams or text;
use words that are associated with the official source material to describe your product,
for example using the words or phrases like “official” or “from the originators of ITIL” etc
in association with your product;
do not prominently display your organisations name or brand on your product or marketing
material;
use the copyright material for the principle purpose of advertising or promoting a
particular product or service, which could imply that it is endorsed or supported by
AXELOS.
4. COPYRIGHT STATEMENTS
(a) When using AXELOS material you must identify the source from which it was taken as well as
include the copyright acknowledgement statement. The following sections provide you with advice
on how to do this.
(b) Following the transfer of the product portfolio from Cabinet Office to AXELOS, the copyright
statements have changed to reflect the new ownership i.e. “Copyright © AXELOS Limited 2013.”
The following sections provide you with advice on how to do this.
(c) If you would like any help or advice about how to display the copyright statements please
contact the Licensing team via licensing@axelos.com
i. Copyright Text
(a)
How to acknowledge the source
When using AXELOS material you should provide details of the source from where the material was
taken. This should include the title of the publication and the year as a minimum but can also
include details of the chapter heading, or a subject descriptor e.g. ‘change management’ or even a
page number.
Once you have decided the appropriate source acknowledgement statement you will then need to
identify the material that has come from that source. This can be done in a number of ways and
will depend largely on what suits each individual Product. Some examples are:
a symbol, different colour/font and/or italics can be used to distinguish the copyright
text.
quotation marks/inverted commas can be used around copyright text.
a small comment can be written after each piece of copyright text, e.g. after an extract
of copyright text include”(source Managing Successful Projects with PRINCE2 ® 2009
Edition)”.
© AXELOS

Licensing Guidelines: Copyright Licensing Guidelines 5
ii.
Copyright statement
The Product must also include the following copyright statement:
"Copyright © AXELOS Limited 20XX. All rights reserved. Material is reproduced under licence from
AXELOS Limited.”
Where there is insufficient space to allow for the full acknowledgement to be used, an abbreviated
form may be used:
"Copyright © AXELOS Limited 20XX.”
Again displaying the copyright statement can be done in a number of ways and will depend largely
on what suits each individual Product. You may include the copyright statement after each use of
the text or alternatively where numerous amounts of text have been re-used you may wish to
differentiate the text from other text and reference it back to the copyright statement, for
example by:
a symbol, different colour, different font, italics, etc
encapsulating within a text box.
quotation marks or inverted commas around the copyright text.
It should be clear which differentiation method has been used at the beginning of the Product.
iii.
(a)
Copyright Diagrams
Acknowledging the source
Any diagram or table taken directly from an AXELOS publication must always be accompanied by
the appropriate source acknowledgement statement, e.g. “(source Managing Successful Projects
with PRINCE2 ® 2009 Edition)”. Please also see section 4(i)(a) above for additional advice around
how to acknowledge the source material.
(b)
Copyright statement
As with the use of text, the copyright statement can be included alongside the source
acknowledgement or referenced back to a separate section, for example within a list of other
copyright statements for copyright material used within the product.
© AXELOS

6 Licensing Guidelines: Copyright Licensing Guidelines
5. TRADE MARKS
(a) The AXELOS product portfolio trade marks are the sole property of AXELOS. However, you
may use AXELOS’s word marks in a descriptive sense in any media to identify AXELOS’s products
provided that you:
use the correct acknowledgement statement and symbology, (see the table below for
details), at the first instance of usage;
do not incorporate any such marks into a business, service or product name;
do not use the marks in the title or sub-title of any product in any media in a manner not
consistent with honest commercial practices;
do not connect your company, product or service name in any way to such marks;
do not use the marks to suggest an association with AXELOS, its partners or its products
and services, or to suggest any official endorsement thereof;
do not use the marks in any way that suggests a more general meaning (e.g. use of "ITIL" to
describe IT Service Management more generally is incorrect use. ITIL should only be used
to describe AXELOS’s proprietary form of IT service management);
do not use the marks in a way that is derogatory (to be determined at AXELOS's sole
discretion); and
do not change the marks in any way or use the marks as a hyperlink;
(b) If you wish to use AXELOS word marks in the ways mentioned above, you will require a trade
mark licence to do so. Our colleagues at APM Group administer this activity on behalf of AXELOS.
Please contact servicedesk@apmgroupltd.com for more information regarding how to apply.
(c) AXELOS will only allow use of its trade marks in circumstances where such usage supports its
business objectives. Should you wish to use AXELOS’s trade marks in any way other than those
noted at (a) and (b) above, you must first seek written permission from AXELOS.
AXELOS trade mark
(word mark) and
symbology
PRINCE ®
PRINCE2 ®
ITIL ®
IT Infrastructure Library ®
M_o_R ®
P3O ®
MSP ®
P3M3 ®
MoV ®
MoP ®
Trade mark acknowledgement statements
"PRINCE ® is a Registered Trade Mark of AXELOS Limited"
"PRINCE2 ® is a Registered Trade Mark of AXELOS Limited"
"ITIL ® is a Registered Trade Mark of AXELOS Limited"
"IT Infrastructure Library ® is a Registered Trade Mark of AXELOS
Limited"
"M_o_R ® is a Registered Trade Mark of AXELOS Limited"
"P3O ® is a Registered Trade Mark of AXELOS Limited"
"MSP ® is a Registered Trade Mark of AXELOS Limited"
"P3M3 ® is a Registered Trade Mark of AXELOS Limited"
"MoV ® is a Registered Trade Mark of AXELOS Limited”
"MoP ® is a Registered Trade Mark of AXELOS Limited"
© AXELOS