PRCA Intern Guidelines

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PRCA Intern Guidelines Compiled by the PRCA and its members for the public relations and communications industry and for aspiring PR interns Published by: PRCA Edited by: Tom Hawkins MPRCA, Policy and Research Manager, PRCA Designed by: Chris the Designer Limited Contributors: Tom Hawkins MPRCA, Policy and Research Manager, PRCA Kerry Magee, England and Wales Cricket Board Communications Team, formerly Marketing Manager at Grayling Mike Maynard MPRCA, Managing Director, Napier PR Katie Russell, Account Manager, Insight Public Affairs Katie Tobin MPRCA, HR Manager, Golin Harris – CMGRP UK Limited Very special thanks to: Ben Lyons and Gus Baker at Intern Aware Faye Wenman and Sarah Stimson at Taylor Bennett Foundation Member Case Studies produced by: Heather Baker MPRCA, Managing Director, TopLine Communications Tom Curtin MPRCA, Chief Executive, Curtin & Co Leanne Tritton MPRCA, Managing Director, ING Media Intern Case Studies provided by: Lisa Addie, PR Intern Lizzy Ellery, DWP Public Relations Christopher Hicks SPRCA, Bournemouth University PR Student and former BBC Worldwide Intern Beth King SPRCA, Bournemouth University PR Student Cindy Yau, InterContinental Hotels Group, former Talk PR Intern through the Taylor Bennett Foundation Thank you to everyone who gave information anonymously Contact us: PRCA Willow House Willow Place London SW1P 1JH T 020 7233 6026 www.prca.org.uk 2 PRCA INTERN GUIDELINES
PRCA Intern Guidelines Compiled by the PRCA and its members for the public relations and communications industry and for aspiring PR interns Index: 4 Introduction by Francis Ingham, PRCA Director General 5 The PRCA/Intern Aware ‘Internships in PR and Public Affairs’ Survey by Ben Lyons, Fishburn Hedges and Intern Aware 7 Definition and Remuneration: How should interns be defined and how much should they be paid? 9 The Selection Process: Writing a job description, the interview process, and contracts 12 What to do with an Intern: They’re here! What are they going to do? 15 Attention Interns! Advice for interns: how to apply, what to do in an interview, and what to do during your internship 19 Diverse Internships in PR by Faye Wenman, Taylor Bennett Foundation The PRCA Intern Guidelines fulfil Section 4 recommendation 5 of the PRCA Access Commission: “Section 4 – Recruiting a Diverse Workforce 5) PRCA to draft specific guidelines for member companies on the recruitment and employment of PR interns.” The Guidelines also form part of the PRCA’s wider campaign to end unpaid internships in the Public Relations and Communications industry, launch by the Deputy Prime Minister Nick Clegg in October 2011. To find out more about the PRCA’s intern campaign please visit: www.prca.org.uk/intern_campaign 3 PRCA INTERN GUIDELINES
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PRCA Intern Guidelines

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