PRCA Intern Guidelines

Section 5:
Diverse Internships in PR
by Faye Wenman
The Taylor Bennett Foundation Programme
Continued...
Cindy Yau, Former Taylor Bennett Foundation Trainee: “After I spent a year working in
Nepal within PR, I found myself applying for over 100 jobs in just a few months – and
was shocked by the lack of response from any of them.
That’s when I came across the Taylor Bennett Foundation by accident. A friend had
retweeted information from the Course Director, Sarah Stimson’s Twitter.
The Foundation was set up specifically for people like me, newly graduated, without
contacts but ambitious and eager to learn and succeed in PR and Communications.
I worked on my application for the next ten weeks, the assessment was gruelling and
tough, but I was one of the eight interns selected for the winter Talk PR fashion internship!
I can’t even begin to describe what the programme has done for me. It gave me confidence
(after weekly presentations on real briefs, the concept isn’t so daunting) and I met some
awe-inspiring people through it. We visited places such as Channel 4, the European Bank
for Reconstruction and Development, Freud and Hume Brophy. I was exposed to different
cultures, different environments and, best of all, I made friends through the programme.
And of course, if it hadn’t been for TBF, I wouldn’t be where I am now – TBF enabled and
empowered me to apply for my next paid internship within the communications function of
a FTSE 100 company, InterContinental Hotels Group. It has been a great experience and I
have recently been offered a permanent role in their communications team.”
20
PRCA INTERN GUIDELINES