Authority
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HOW TO BUILD AUTHORITY THROUGH CONTENT AND GOOGLE AUTHORSHIP<br />
You want something to write home about. You want something significant to<br />
share on Twitter or Google+. You want something that will rouse you out of<br />
bed for another meaningful day of work.<br />
And you want a little bit of attention or encouragement … because anonymity<br />
sucks.<br />
Fear and loathing in SEO copywriting<br />
And that’s what the general context for SEO copywriting has been for a while.<br />
Companies who want to rank high and build links clamor for content, hiring<br />
web writers by the dozens to grind out keyword-rich posts.<br />
Who cares who you are? It’s all about production …<br />
“Can you knock out fifteen posts on birth defects by this afternoon for $20 a<br />
pop? Do good work and I’ll have fifteen more assignments for you.”<br />
Oh, stop it. I’m swooning.<br />
If writers are running the show, nobody told the vendors — or Google, for that<br />
matter. In fact, it felt like Google wasn’t even listening.<br />
But they were.<br />
4
Change language