Authority
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HOW TO BUILD AUTHORITY THROUGH CONTENT AND GOOGLE AUTHORSHIP<br />
This is what people mean when they say that Google+ is a social layer. And<br />
this is why head of Google+, Vic Gundotra, called Google+ “Google 2.0.”<br />
Search has been upgraded by social.<br />
In addition, where a tweet or a Facebook post has a shelf life of 30 minutes at<br />
the most, a Google+ post can be found during a search by someone in your<br />
network … no matter how old it is.<br />
How to build your personal impact in S+YW<br />
Fortunately, the process for increasing your S+YW influence is pretty<br />
straightforward:<br />
••<br />
Continue to create more content — The classic SEO advice to stretch<br />
your reach in search results through content marketing is still true in an<br />
S+YW world. However …<br />
• • Continue to grow your Google+ profile — You’ll want to follow likeminded<br />
people, interact with thought leaders, and publish interesting<br />
articles, photos, and images on Google+. In other words, use these<br />
seven suggestions for building online authority with Google+.<br />
40
Change language