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ENGLISH<br />

VERSION


Skin Colour System Foundation<br />

is a product by<br />

The Product 1<br />

The Range 2<br />

The Light and the Colour 3<br />

The Optical Illusion 6<br />

The Light and the Dark 7<br />

The User’s Guide 10<br />

The Colour Chart 12


Skin Colour C<br />

System<br />

Foundation<br />

The Skin Colour System Foundation is the new range of compact foundations from<br />

Aegyptia. Innovative texture, easy to apply, great coverage and natural looking make up<br />

results are the most outstanding characteristics of this new compact foundations.<br />

The revolutionary formula combines excellent coverage, easy and smooth application for<br />

a perfect dosage of the product. It can be applied with “stretching“ movements for a<br />

natural, even and smudge-resistant make up base, or by tapping for more coverage and yet<br />

avoiding the “mask” effect.<br />

High in pigments content, the product grants an even colour and more intensive than usual<br />

to modulate coverage on need: it can be applied both locally as a concealer and on the<br />

overall as a make up foundation for a smooth natural-look.<br />

The combination of fine micropowders makes the application easier: the product, designed for<br />

professional use, becames easy to apply even for the less experienced users. The filming and<br />

protecting agents provide long lasting make up results an waterproof properties. Rich in Vitamin<br />

E, it perfectly hydrates and protects the skin from the aggressive action of free radicals.<br />

The product complies with the most severe international normatives (CEE - US - JP).<br />

1


The line includes 24 colours: all with the same texture, all extremely versatile. Skin Colour<br />

System Foundation represents a full range of foundations, concealers, neutralizers,<br />

highlights and shadows.<br />

2<br />

Foundation<br />

A foundation has a double purpose: to even out and smooth complexion, according to the<br />

natural skin colour and the chromatic dominance and to smooth out every imperfection in<br />

case of a real need (as per strong olive complexions or redness).<br />

Neutralizer<br />

A neutralizer is required to conceal and minimize skin imperfections or dyschromias<br />

(undereye circles, veins, couperose, birthmarks, etc.). The application follows the principle<br />

of complementary colours that they neutralize each others when superimposed. The aim<br />

is not to cover but to neutralize the colour of blemishes.<br />

Highlights and Shadows<br />

Volumes and face contours can be redefined by highlights and shadows through optical<br />

illusion effects. According to natural skin colour base, use lighter shades for highlights and<br />

darker shades for shadows.<br />

A brief introduction to the basic Colour Theory and to the concept of Optical Illusion<br />

is necessary for a proper and clever use of the Skin Colour System Foundations<br />

in corrective make up. Here a short information guide to achieve a perfect make up base<br />

and to conceal imperfections in the most appropriate way. The aim of the make up is to<br />

provide the complexion with an even and glowing look and refined face contours. This<br />

first step is essential to emphasize the make up of eyes and lips.


The Light and d the Colour<br />

Colour is a property of light, not an object in itself: to see colors, light must be present. The<br />

colour, as we perceive it, “is the visual effect that is caused by the spectral composition of<br />

the light emitted, transmitted or reflected by objects". If we direct a white light (the sun)<br />

onto a faceted surface (a prism or a diamond) this will separate white light into its<br />

component (rainbow) parts, which are the visible colours: magenta, orange, yellow, green,<br />

blue, indigo and violet. Objects have no colour of their own, but merely the ability to<br />

reflect a certain section of the visible spectrum. Objects reflect what we perceive and<br />

absorb what we don't see. The reflected light selected by our sensorial system (eye/brain)<br />

determines the colour.<br />

Therefore, the surface of a red object absorbs all the colored light rays, except for those<br />

corresponding to red and reflects this color to the human eye.<br />

The White and the Black<br />

White and Black do not exist in Nature. White is presence of light, black is absence of<br />

light. Therefore, an object reflecting all the light rays is white; on the contrary, when<br />

absorbing all light rays it results in black.<br />

3


Red Magenta, Yellow and Blue are regarded as primary colours; it means that they can not<br />

be mixed or formed by any combination of other colors. Between the three primaries are<br />

the secondary colours which are each a mixture of two of the primaries:<br />

RED<br />

+ YELLOW = ORANGE<br />

RED<br />

+ BLUE<br />

= VIOLET<br />

BLUE + YELLOW = GREEN<br />

All the intermediate colours can be obtained by varying the ratio of mixed colours.<br />

For instance, the secondary colour obtained by mixing yellow and blue is green: to<br />

achieve a green pea colour it is needed to add more yellow and more blue for a green sea<br />

colour. The cromatic wheel chart herebelow clarifies the connection between colours:<br />

YELLOW vs VIOLET<br />

ORANGE vs BLUE<br />

GREEN vs RED<br />

Any two colors which are directly opposite each other are called complementary colors:<br />

these opposing colors create maximum contrast. When superimposed they neutralize each<br />

other. These two basic properties of colours are strictly connected with the make up theory.<br />

4


Warm Colours and Cool Colours<br />

Colours can be classified as warm or cool. Reds and Yellows and their intermediates are<br />

conventionally referred to as Warm Colours. Greens and Blues and the admixtures of them<br />

are regarded as Cool Colours. Violet, resulting from the combination of a warm colour<br />

(red) with a cool one (blue), can be considered warm or cool depending on the prevalence<br />

of the red or of the blue colour.<br />

How to Conceal Dyschromias<br />

A correct know-how of the Basic Color Theory is essential for facing most common<br />

unwanted problems of skin imperfections, for choosing the most suitable colour<br />

foundation and smoothing out complexion in the most appropriate way. As explained,<br />

opposing colours neutralize each others. Therefore, to conceal ruddy tones (couperose,<br />

spots, etc.) it is advisable to use a foundation with a green chromatic dominance.<br />

According to the same principle, it is recommended to use orange-grade colours to<br />

neutralize blue tones (veins, halo beard, dark circles) and yellow-grade foundations on<br />

violet tones (shadows under the eyes, bruises, angiomas).<br />

The product should be applied with a sponge to work wide areas and with a brush on<br />

small areas. The product must be dosed according to the intensity of the dyschromia.<br />

5


The Optical Illusion<br />

Optical Illusion is a default in the principle of evaluation of reality operated by our<br />

sensorial system (eye/brain). Make Up is based on this theory and only following this<br />

principle we can modify partially or totally volumes and contours of a face.<br />

Optical Illusion can be widely employed in a corrective Make Up.<br />

Consider a subject overweight: in a black dress this will look slimmer. The same with a<br />

vertical striped dress: our eye will perceive it slender.<br />

Using the same logic, a shadow on a face volume will flatit down and a blush or an eye<br />

liner applied vertically on the face will emphasize the lenght of it.<br />

Shown herebelow are some examples of Optical Illusion:<br />

FIG 1<br />

Apparently A looks bigger than B; actually they are exactly the<br />

same size. To our sensorial system, dimensions are related to<br />

the entire scenary the entity is surrounded by more than to the<br />

single entity. According to this principle of evaluation, A<br />

surrounded by small circles looks bigger than B which is still<br />

surrounded by circles but with a larger diameter. The same<br />

principle is valid for the morphology of a face; a standard nose<br />

will look smaller on a wide face and bigger on a tiny one.<br />

FIG 1<br />

A<br />

B<br />

FIG 2<br />

FIG 2<br />

An other example of Optical Illusion.<br />

C e D have the same dimensions; however, if we consider the<br />

overall, the lenght of the two segments looks different.<br />

C<br />

D<br />

6


The Light and d the Dark<br />

Following the principle of Optical Illusion, dark tones make shapes to look flatter, shorter<br />

and smaller as they absorb the light. Besides, lenght, widness and protuberances can be<br />

emphasized by bright tones as they reflect the light.<br />

It is important to understand that what it can really modify a volume or a distance it is the<br />

absorbing or reflecting power of a colour (light and dark) and not the colour by itself.<br />

Many and various are the Light and Dark applications in make up.<br />

For instance, to enlarge a short forehead it is advised to use a shade lighter than the<br />

foundation; the product should be applied with stretching movements from the hair line<br />

downwards. To shorten a long chin it is better to use a shade darker than the base<br />

foundation; for the application, start from the chin tip upwards. Following the same<br />

principle it is possible to reduce a large forehead, to shorten a long nose or to soften a<br />

protruding jaw.<br />

For a more effective result, each intense area of highlight should be next to an intense area<br />

of darker shading.<br />

For instance, if you need more emphasis on the cheek-bone area, try to use highlights over<br />

the muscle structures and shade under and around the muscle.<br />

7


The following pictures show how to apply the dark and the light to achieve different<br />

effects.<br />

DARK<br />

LIGHT<br />

DARK<br />

DARK<br />

LIGHT<br />

DARK<br />

In this picture the chin and the forehead have been shortened as well as the nose. The zigomatic areas and the<br />

edges of the lower jaw have been emphasized by highlights.<br />

8


LIGHT<br />

DARK<br />

DARK<br />

LIGHT<br />

DARK<br />

LIGHT<br />

In this other pricture 2, the chin, the forehead and the nose have been extended while the cheek-bones and the<br />

lower jow have been softened.<br />

9


The User’s Guide<br />

11


The Colour Chart<br />

01<br />

02 03 04 05 06<br />

07 08 09 10 11<br />

12<br />

13 14 15<br />

16 17<br />

18<br />

19 20<br />

21<br />

22<br />

23<br />

24<br />

12


<strong>BCM</strong> Editrice<br />

Professional<br />

MakeUp<br />

Professional<br />

Phytocosmetics<br />

AirBrush<br />

MakeUp<br />

Professional<br />

Nail Styling<br />

Professional<br />

Handbooks<br />

Only for the Italian Market


Professional MakeUp<br />

a trademark of <strong>BCM</strong> Cosmetics • Piazzale Aquileia, 6 • 20144 Milano • Tel. +39 02 4982142<br />

www.bcm.it • cosmetics@bcm.it

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