by Eric Frohmberg

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New Moms Survey: Design/Methods • 24 pages, 75 questions • Pre-tested •Mail survey • Sample drawn from Birth Certificate Registry • ~60% response rate (n=768) • Asked for hair sample
Survey: Helpful Hints • Data analysis plan • Identify data sources for key comparisons • Think about evaluation during design of materials • Identify goals – what is a “success”?
Page 1 and 2: Maine’s Fish Consumption Advisori
Page 3 and 4: Fish and Mercury Basics ALL FISH ha
Page 5 and 6: Audience Identification Who do we w
Page 7 and 8: Technique: Writing “Plain Languag
Page 9 and 10: Evaluate: Focus/Key Informant Group
Page 11 and 12: Writing to Different Audiences
Page 13 and 14: Distribution Develop New “Easy to
Page 15: Evaluation - What is your baseline?
Page 19 and 20: How do you measure success? Awarene
Page 21 and 22: What can we say about distribution?
Page 23 and 24: What can we say about the populatio
Page 25 and 26: Cost? • ~$13,000 for first brochu

by Eric Frohmberg

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