by Eric Frohmberg

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Measuring Success, Cont’d Ate fish and got brochure Ate fish and didn’t get brochure p value Ate White Tuna 54% (48-60) 64% (59-68) 0.02 Ate Light Tuna 39% (33-46) 30% (25-35) 0.02
What can we say about distribution? 31% of the total sample reported getting our brochure Of the total surveyed population •4% in mail •24% from Doc/CNM • 9% got it from WIC 41% of the sample were on WIC • 29% of those in WIC remember getting it from WIC
Page 1 and 2: Maine’s Fish Consumption Advisori
Page 3 and 4: Fish and Mercury Basics ALL FISH ha
Page 5 and 6: Audience Identification Who do we w
Page 7 and 8: Technique: Writing “Plain Languag
Page 9 and 10: Evaluate: Focus/Key Informant Group
Page 11 and 12: Writing to Different Audiences
Page 13 and 14: Distribution Develop New “Easy to
Page 15 and 16: Evaluation - What is your baseline?
Page 17 and 18: Survey: Helpful Hints • Data anal
Page 19: How do you measure success? Awarene
Page 23 and 24: What can we say about the populatio
Page 25 and 26: Cost? • ~$13,000 for first brochu

by Eric Frohmberg

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