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“<br />
A proven sales &<br />
marketing professional<br />
with 18 years experience<br />
Demonstrated leadership<br />
and success in developing &<br />
managing high potential<br />
teams for growth in highly<br />
competitive categories &<br />
business segments
Work Experience with<br />
Nestle Pakistan<br />
Of over<br />
13 Years<br />
(1996 to 2010 )
Area<br />
Manager<br />
NESTLE Pakistan<br />
(1997 to 1999) Trade<br />
Marketing<br />
Manager<br />
NESTLE Pakistan<br />
(2000 to 2001)<br />
Sales<br />
Manager<br />
Waters<br />
NESTLE Pakistan<br />
(2001 to 2002)
Brand Manager<br />
Head of<br />
Bulk Water<br />
NESTLE Pakistan<br />
(2007 to 2009)<br />
Confectionery &<br />
Chocolates<br />
NESTLE Pakistan<br />
(2003 to 2005)<br />
Group Brand<br />
Manager<br />
Confectionery &<br />
Breakfast Cereals<br />
NESTLE Pakistan<br />
(2005 to 2007)
Commercial<br />
Manager<br />
NESTLE Waters, Pakistan<br />
(2009 to 2010)<br />
Was member of Nestle Waters Management<br />
Committee reporting to Country Business<br />
Manager Nestle Waters, Pakistan<br />
Managed Sales & Marketing through a highly<br />
capable & efficient Team of 80+ employees.<br />
Key Performance Indicators included P&L,<br />
Annual Business Plans, Market Business<br />
Strategy, Volume & Organic Growth, Trade<br />
Spend & Distribution Viability.
Launched BRANDACT Pvt Limited with<br />
Adsells Group of Companies (a leading<br />
player in OOH advertising & 2 Billion PKR<br />
turnover company) in January 2010.<br />
CEO<br />
Brandact Pvt Ltd.<br />
(2010 – Present)<br />
Since its incorporation in early 2010,<br />
BRANDACT has successfully managed to<br />
work on a number of leading multinational<br />
& local brands<br />
Official activation partner for<br />
Telenor Pakistan<br />
Official event partner for<br />
Nestle Pakistan
“<br />
Brandact is a full service<br />
experiential marketing agency<br />
specializing in Consumer<br />
marketing, Trade Activations,<br />
and Out of Home media.<br />
Services:<br />
Consumer Activations<br />
Trade Marketing Activations<br />
Kiosk Operations<br />
Road Shows<br />
Marketing Research<br />
Event Management<br />
Merchandising<br />
Mystery Shopping<br />
Rural Marketing
Strategic<br />
Business<br />
Development<br />
- Consultant<br />
Adsells, Pakistan<br />
(2011 to 2013)<br />
Identification & analysis of local & global strategic<br />
business opportunities for the Group Adsells<br />
Green field project management<br />
New business development with the current clients<br />
Preparation & delivery of business pitch<br />
Consultancy & training<br />
Organizational restructuring
“<br />
Adsells is the largest<br />
out of home media company<br />
in Pakistan and has a noted<br />
reputation for over 60 years.<br />
Services:
Co-Founder<br />
Catalyst Pakistan<br />
(2013 to Present)<br />
“<br />
Marketing & Brand<br />
Consultancy Services<br />
Helps create a detailed marketing plan,<br />
determine the marketing message, and<br />
identify the appropriate marketing mix to get<br />
the message out. Follow the plan through,<br />
and work to execute and implement<br />
the marketing strategy.
Director<br />
SNAKCO<br />
(2013 to Present)<br />
“<br />
Distribution of International<br />
Brands in Pakistan
Brands<br />
I have served
Brand<br />
Activations<br />
Product<br />
Launches/Events<br />
Distribution<br />
In Pakistan<br />
& Afghanistan<br />
Free Sampling<br />
OOH Media<br />
Management<br />
Brand<br />
Consultancy<br />
Digital<br />
Printing<br />
POP Fabrications<br />
Exhibitions<br />
Displays
“<br />
We can do the distribution<br />
of your brand in Pakistan<br />
and Afghanistan.<br />
Companies in Afghanistan
+92 345 8440116<br />
nessarsh@gmail.com<br />
Linkedin.com/nisar ahmed<br />
@nessarsh<br />
www.brandact.biz<br />
www.adsells.biz<br />
www.bigimpact.biz