THOMAS COOK MEDIA INFORMATION 2011
THOMAS COOK MEDIA INFORMATION 2011
THOMAS COOK MEDIA INFORMATION 2011
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thomas cook<br />
Media <strong>INFORMATION</strong> <strong>2011</strong>
magazine<br />
the most established brand in the travel industry<br />
Welcome to the magazine of the best-known<br />
and most established brand in the travel<br />
industry. Distributed onboard Thomas Cook<br />
flights, the magazine is specifically targeted<br />
at a captive and exclusively UK audience of<br />
motivated travellers.<br />
Thomas Cook Travel Magazine is a quarterly<br />
publication that has a readership of<br />
2.25 million every issue. In fact, 93% of<br />
Thomas Cook customers read the magazine<br />
from cover to cover and a high proportion<br />
keep it throughout their holiday. Advertisers<br />
include hotels, tourist boards, excursion<br />
companies and lifestyle brands.<br />
the magazine features:<br />
Destinations / Hotels / Food and wine / Sport<br />
/ Style / Music / Wellbeing / Technology /<br />
Nightlife / Property / Adventure / Onboard<br />
entertainment<br />
Thomas Cook Group<br />
Thomas Cook Group is the UK’s market-leading leisure travel group.<br />
Established in 1841 and with Superbrand status, Thomas Cook has 100%<br />
awareness among UK consumers. Eight million UK passengers each year<br />
travel with Thomas Cook, who operate a fleet of 44 aircraft out of 21 UK<br />
airports to 78 gateway destinations worldwide. They represent brands such<br />
as Airtours, Signature, Hotels4u, Club 18-30, Elegant Resorts, Cresta,<br />
Tradewinds, Neilson, Manos, Sunset, Going Places and MedHotels.<br />
Source: Independence survey, 2009
passenger demographics<br />
Over two million readers per issue<br />
52% male, 48% female<br />
Affluent family audience<br />
Core age group: 25-54 years<br />
72% are married or living with their partner<br />
52% of Thomas Cook passengers holiday overseas more than twice a year<br />
Thomas Cook passengers are affluent and discerning, and have<br />
expressed an interest in the following areas:<br />
Dining out 62%<br />
Regular travel 44%<br />
Fashion 54%<br />
Music / film 46%<br />
Exercise 35%<br />
Golf 19%
FLIGHT DESTINATIONS AND DEPARTURE AIRPORTS<br />
Austria Innsbruck, Klagenfurt, Salzburg<br />
Bulgaria Bourgas, Sofia, Varna<br />
Canada Calgary, Edmonton, Fredericton, Halifax, Montreal, Ottawa,<br />
Quebec, Toronto, Vancouver<br />
Canaries Fuerteventura, Gran Canaria, Lanzarote, Tenerife<br />
Croatia Split<br />
Cuba Cayo Coco, Holguin, Varadero<br />
Cyprus Larnaca, Paphos<br />
Dominican Republic Puerto Plata, Punta Cana<br />
Egypt Hurghada, Luxor, Marsa Alam, Sharm El Sheikh, Taba<br />
Finland Ivalo, Kittilä, Rovaniemi<br />
France Grenoble, Lyon, Toulouse<br />
Gambia Banjul<br />
Greece Corfu, Crete (Chania), Lemnos, Lesbos, Halkidiki, Kalamata,<br />
Kefalonia, Kos, Preveza, Rhodes, Samos, Santorini, Zakynthos, Zante<br />
India Goa, Trivandrum<br />
Italy Naples, Rimini, Sardinia, Sicily, Venice, Verona<br />
Jamaica Montego Bay<br />
Kenya Mombasa<br />
Maldives Malé<br />
Madeira Funchal<br />
Malta Malta<br />
Mexico Cancún<br />
Morocco Agadir<br />
Norway Oslo<br />
Poland Krakow<br />
Portugal Faro<br />
Sardinia Olbia<br />
Spain Alicante, Almería, Girona, Ibiza, Jerez, Mahon (Menorca), Malaga,<br />
Palma (Majorca), Reus<br />
Sweden Östersund<br />
Switzerland Geneva<br />
Tunisia Monastir<br />
Turkey Antalya, Bodrum, Dalaman, Izmir<br />
USA Las Vegas, Sanford, Santa Clara<br />
Departure airports Aberdeen, Belfast, Birmingham, Bristol, Cardiff,<br />
Doncaster, East Midlands, Edinburgh, Exeter, Glasgow, Leeds Bradford,<br />
London Gatwick, London Heathrow, London Luton, London Stansted,<br />
Manchester, Newcastle, Norwich, Teeside
ADVERTISING RATES<br />
Rate card<br />
DISPLAY<br />
1 Insertion 1 Insertion 2 Insertion 2 Insertion 4 Insertion 4 Insertion<br />
£<br />
€<br />
£<br />
€<br />
£<br />
€<br />
Double-Page Spread £22,794 18,036 £20,514 25,232 £18,462 22,708<br />
Full Page £11,994 11,994 £10,795 13,277 £9,715 11,950<br />
Half Page £6,594 8,110 £5,934 7,299 £5,340 6,568<br />
Quarter Page £3,626 4,460 £3,263 4,613 £2,936 3,612<br />
Special positions<br />
Back Cover £14,885 18,308 £13,396 16,477 £12,056 14,829<br />
Inside Front £13,995 17,213 £12,595 15,492 £11,335 13,942<br />
Inside Front Cover DPS £25,073 30,840 £22,565 27,755 £20,308 24,978<br />
Inside Back £13,193 16,353 £11,963 14,717 £10,768 13,244<br />
ADVERTORIALS<br />
Double-Page Spread £25,073 27,580 £22,565 27,980 £20,308 24,979<br />
Full Page £13,194 16,360 £11,874 14,723 £10,686 13,251<br />
Advertorials are creatively tailored to blend in to their editorial surroundings. They engage and involve the reader, and deliver an endorsed message in the magazine’s voice. Advertorials are used to<br />
communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. They can be used to add a strategic extension to<br />
your existing campaign, and create ‘time sensitive advertising’ to link and associate with current calendar events. Competitions can be included to drive a call to action, and there is also the opportunity to<br />
create new original images via commissioned photoshoots (ask about our advertorials presentation to see some examples).<br />
INSERTS<br />
£70 PER THOUSAND<br />
10% discount to accredited agencies. Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge<br />
to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required.
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