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Résumé - troy monroe stacey

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27012 big rapids loop, unit 31<br />

valencia, california 91354<br />

818 522 4924<br />

mail@<strong>troy</strong><strong>monroe</strong><strong>stacey</strong>.com<br />

qualifications<br />

SOFTWARE:<br />

Adobe Creative Suite<br />

Microsoft Office<br />

QuarkXPress<br />

NewTek LightWave<br />

MacroMedia FreeHand<br />

Articulate Engage & Quizmaker<br />

résumé<br />

I have made a career of marketing, design and prepress since 1986. I started as a paste-up artist, changing with the industry over the years. My background ranges<br />

throughout all functions of production, including mock-ups, layout, typesetting, typography, lithographic camera, paste-up, trapping, color-keys, MatchPrints, and even<br />

some bindery. Though many of these skills are obsolete, they have provided me with a clear understanding of their digital equivalents. I’ve developed a good sense for<br />

bringing projects from ideas, whether mine or not, to finished quality products.<br />

I am regularly involved with all project phases: starting from personally listening to client’s needs/goals, developing concepts, project design and coordination, to<br />

scanning, photography, layout and typography, then to imposition, trapping, film generation, computer-to-plate technologies and pressroom checks. Working closely<br />

with press operators for many years, I have honed my skills and knowledge in 4-color process, thereby completing my practical understanding of color theory and<br />

correction. Now, my long experience in color print design has made for an easy transition to the internet and web environment.<br />

Beyond the press, I grew further into conceptual design by branching out into corporate marketing, making great strides in many other related areas such as creating<br />

continuing education content, market research analysis, tradeshow display design and construction, specific product management, technical writing, internet-based<br />

application development with both local and overseas development teams as well as visual communication techniques within a corporate structure. Most recently I’ve<br />

been coordinating efforts between marketing, research and development, and manufacturing production to effectively develop new commercial products.<br />

Other various related talents include a working knowledge of professional photography and lighting, three-dimensional photo-realistic rendered animation and<br />

illustration, ability to read blueprints and technical drawings/schematics, and some basic engineering experience.<br />

employment<br />

May 2011 – Present<br />

October 2008 – March 2011<br />

Second Glance Graphics<br />

Valencia, 818-522-4924<br />

Owner/Graphic Designer<br />

Our services involve creative concept development for a broad range of media, such as websites, user interface/user experience,<br />

online and traditional marketing, branding and identity, artistic and technical illustrations, video formats, product packaging,<br />

tradeshows, print. Typical project development would start with client briefing, then market and online research, sketching or<br />

storyboarding, conceptualization, revise, present, and support. During this time I have also accomplished several professional<br />

improvement studies, including visual communications, advanced color principles, grid theory, application intuitiveness, and<br />

direct market strategies.<br />

Lighting Control & Design, an Acuity Brands Company<br />

Chatsworth, 323-226-0000<br />

Senior Graphic Designer<br />

Fulfilling the role of Senior Graphic Designer in the marketing department was only a small portion of the actual tasks I<br />

performed due to the acquisition of LC&D by Acuity Brands just two months after my hire. In addition to the typical traditional<br />

design for all types of media, I also wrote and developed illustrations for corporate and technical training largely needed<br />

to educate over 90 nationwide representative agencies on unfamiliar equipment, worked with web developers to create<br />

applications for web including writing use cases and usability reports, mechanical and visual design for tradeshow displays,<br />

e-learning content, product development, marketing research analysis, implementation of marketing strategy, presentation<br />

creation for many different departments and technical documentation. Training courses completed include product<br />

development workflow, online application establishment, presentation advancement, application/interface usability refinement,<br />

and e-training methodologies.


employment C O N T I N U E D<br />

September 2007 – September 2008 Warren Printing and Mailing, Inc.<br />

Eagle Rock, 323-258-2621<br />

Senior Designer<br />

A well-established printing and direct mail marketing company, Warren Printing has seen a recent rapid growth in clients<br />

seeking more creative design. With my experience in pre-press, graphic design and marketing strategy, I was a suitable<br />

candidate to handle their existing production, provide in-house creative talent and effectively develop future marketing<br />

concepts. My role involved restructuring the pre-press procedures, research and recommend software/hardware/equipment<br />

to more efficiently produce new product, and provide inspired design to clients and agencies. Additionally I personally created<br />

entire new branding for the company, including new logo design, print media, and website development.<br />

August 2006 – September 2007<br />

August 1993 – August 2006<br />

February 2000 – March 2001<br />

November 1992 – April 1993<br />

February 1991 – January 1993<br />

August 1990 – January 1991<br />

Freelance<br />

Macson Printing and Lithography<br />

Glendale, 818-242-1146<br />

Art Director/Senior Designer<br />

Duties included oversight of pre-press department and design department, project coordination between in-house resources,<br />

external agencies and vendors, keeping projects on-time and within budget, quality control for press operations, and developing<br />

and presenting creative concepts and marketing strategies to clients. Over my 13 years at Macson, I lead the formation of<br />

the pre-press department, their award-winning design department, and eventually assisted with implementation of the<br />

computer-to-plate system. We grew from simple photographic typography and paste-up to a fully capable art and production<br />

company competing with advertising agencies, and sometimes branching into motion graphics and web design competing<br />

with advertising agencies. Working closely with agencies, marketing departments and our own press gave me a complete<br />

understanding of many types of print media projects, including magazine and newsprint advertising, billboard advertising,<br />

product packaging, posters, annual reports, newsletters, brochures, presentation folders, mailers, et cetera. I personally worked<br />

with clients such as Avery Dennison, Los Angeles County Bar Association, Barlow Respiratory Hospital, Glendale Adventist<br />

Hospital, Burger King, Tony Roma’s, Roadhouse Grill, 7-Up Bottling, Los Angeles Community College District, Frank D.<br />

Lanterman Regional Center, Clear Channel Communications, Warner Bros. Studios, Make-A-Wish Foundation, Alisa Ann Ruch<br />

Burn Foundation, House Ear Institute, Aptiv Digital and Veteran’s Administration.<br />

Pace Litho<br />

City of Industry, 800-350-7890<br />

Part Time Pre-Press<br />

Working with pre-press production department, scanning and color correction, overseeing film production, quality control,<br />

project development, and press checks.<br />

American Wholesale Thermographers<br />

Burbank, 800-995-7254<br />

Lead Designer<br />

In-house design department in charge of catalog development, I lead the design staff in the creation of marketing tools,<br />

catalogs and mailers, as well as establishing the artwork library structure and digital plate technology eventually streamlining<br />

the entire process from ordering, through layout, to press.<br />

American Speedy Printers<br />

Northridge and Canoga Park, (no longer in business)<br />

Lead Designer<br />

Headed the art department of two separate American Speedy Locations, govern production staff, met with clients to provide<br />

creative direction for a variety of print media projects.<br />

Ocean Specialties West Coast, Inc.<br />

Chatsworth, (no longer in business)<br />

Graphic Artist<br />

Design artwork for promotional and specialty items such as mugs, frisbees, pens, et cetera.


employment C O N T I N U E D<br />

April 1989 – June 1990<br />

Associated Desert Shoppers, Inc.<br />

Palm Desert, 760-346-8486<br />

Graphic Artist<br />

Designed advertising and facilitated the conversion from traditional layout and paste-up to a networked, computerized art<br />

department. Assisted with the creation of various workflow procedures and training of personnel.<br />

September 1988 – April 1989<br />

November 1987 – September 1988<br />

December 1986 – November 1987<br />

Entertainer Magazine<br />

Palm Springs, 760-322-8889<br />

Designer<br />

Prior to my employment, The Entertainer was a tabloid insert in The Desert Sun, the local newspaper for Palm Springs and the<br />

Coachella Valley. I assisted in the transformation to a stand-alone, subscription-based publication no longer a section of the<br />

newspaper. Developed the new look of the magazine and designed advertising.<br />

Cooper Architectural Signs, Inc.<br />

Sun Valley, (no longer in business)<br />

Production Artist<br />

Paste-up and layout of many types of signage. Computer typesetting, 50 inch STAT camera. Eventually assisted project manager<br />

and draftsmans on several high-profile project including Anaheim Hilton & Towers, Chevron El Segundo Refinery and Westin<br />

Bonaventure Hotel.<br />

Denyo Advertising<br />

Yucca Valley, (no longer in business)<br />

Internship / Production Artist<br />

Where I got my start. Learned paste-up, layout, typography and computer typesetting, lineart and halftoning using PMT camera<br />

and fundamentals of artwork and design intended for reproduction. Developed the basics of client interaction and creating<br />

concepts based on client input, following through to final product.<br />

education<br />

High School Diploma:<br />

Commercial Art Trade:<br />

Other Training:<br />

Yucca Valley High School, Class of 1986. Art, Computer Science, Architectural and Mechanical Drafting<br />

West Valley Occupational Center, 1988–89. Commercial Art, Illustration<br />

Color Theory, Pagination and Imposition, CTP Workflow, HP Indigo Workflow, Product Development Workflow, Online<br />

Application Establishment, Presentation Advancement, Application/Interface Usability Refinement, e-Training Methodologies,<br />

Visual Communications, Advanced Color Principles, Grid Theory, Application Intuitiveness, Direct Marketing Strategies<br />

organizations<br />

Member: AIGA (American Institute of Graphic Arts), since 2007<br />

Regular Attendee: SIGGRAPH (Special Interest Group on Computer Graphics and Interactive Techniques), annually since 1994<br />

Subscriber: Communication Arts magazine, since 2005<br />

references<br />

Jeff Taylor 323-496-9755<br />

Thomas Kopacka 661-297-7080<br />

Ed Corcoran 818-599-5255

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