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economics<br />
BUSINESS<br />
Understanding Economics<br />
Lovewell | Fourth Canadian Edition, © 2007<br />
Understanding Economics explains how economics relates to students’ lives and<br />
to the main issues of the day.<br />
New to this Edition<br />
• New material on excise taxes and demand and supply elasticity<br />
• A new appendix that deals with the basics of marginal productivity theory.<br />
• New material on game theory<br />
• New material on welfare economics<br />
• More numerical questions and a new ‘key graphs’ feature<br />
www.mcgrawhill.ca/olc/lovewell<br />
Visit to preview sample material and access password protected teacher support<br />
material such as online Instructor’s Manual, PowerPoint Presentations, Computerized<br />
Test Bank. Password protected access available upon adoption.<br />
Table of Contents<br />
Part 1: Working with Economics<br />
1 The Economic Problem<br />
2 Demand and Supply<br />
3 Competitive Dynamics and Government<br />
Part 2: Efficiency and Equity<br />
4 Costs of Production<br />
5 Perfect Competition Appendix: How<br />
Resource Markets Operate<br />
6 Monopoly and Imperfect Competition<br />
7 Economic Welfare and Equity<br />
Part 3: Economic Stability<br />
8 Measures of Economic Activity<br />
9 Inflation and Unemployment<br />
10 Economic Fluctuations Appendix: The<br />
Aggregate Expenditures Model<br />
11 Fiscal Policy Appendix: The Aggregate<br />
Expenditures Model and Government<br />
12 Money<br />
13 Monetary Policy<br />
Part 4: Canada in the Global Economy<br />
14 The Foreign Sector<br />
15 Foreign Trade<br />
Text (Softcover, 512 pages) 9780070954922<br />
Instructor’s CD-ROM 9780070958371<br />
Previous Edition<br />
Understanding Economics<br />
Lovewel | School Edition, © 2004<br />
Student Text (hardcover, 576 pages)<br />
9780070877498<br />
Instructor’s Manual 9780070891494<br />
Instructor’s Manual, PowerPoint® Slides,<br />
Computerized Test Bank 9780070891531<br />
Study Guide 9780070923164<br />
Principles of<br />
Microeconomics<br />
with Powerweb<br />
<strong>NEW</strong>!<br />
Sayre, Morris | Sixth Canadian Edition,<br />
© 2009<br />
By positioning self-test questions<br />
throughout each chapter, students<br />
are encouraged to apply what they<br />
have just read, and gives them<br />
feedback on their comprehension of the<br />
material being presented. Sayre/Morris<br />
pioneered the idea of integrating the<br />
study guide into the texts that provide<br />
a review of the material in the chapter,<br />
and then goes on to give students<br />
practice questions providing them with<br />
the practice that is necessary to excel in<br />
economics.<br />
Microeconomics Table of Contents<br />
1 The Economic Problem<br />
2 Demand and Supply: An Introduction<br />
Appendix to Chapter 2: The Algebra of<br />
Demand and Supply<br />
3 Demand and Supply: An Elaboration<br />
4 Elasticity<br />
5 Consumer Demand<br />
Appendix to Chapter 5: Indifference Curve<br />
Analysis<br />
6 A Firm’s Production and Costs in the<br />
Short Run<br />
7 Costs in the Long Run<br />
8 Perfect Competition<br />
9 An Evaluation of Competitive Markets<br />
10 Monopoly<br />
11 Imperfect Competition<br />
12 The Factors of Production<br />
13 International Trade<br />
Principles of Microeconomics<br />
(softcover, 564 pages) 9780070984059<br />
For current prices or to place an order, please call toll-free 1-800-565-5758 or contact us at our website: www.mcgrawhill.ca/school<br />
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