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S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
<strong>2012</strong><br />
S P A C E<br />
<strong>ULTIMATE</strong> SIGNATURE SPACE<br />
U LT I M AT E O P P O R T U N I T Y<br />
<strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>
S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
<strong>2012</strong><br />
S P A C E<br />
“A living, breathing, personification of the modern man’s luxury lifestyle showcasing<br />
best-of-class brands, state-of-the-art materials and one-of-a-kind interior<br />
appointments…all while raising money for charities worldwide.”
S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
<strong>2012</strong><br />
S P A C E<br />
Terrace for DonQ rum<br />
WHAT IS THE ESQUIRE SIGNATURE SPACE ?<br />
Each year since 2003, Esquire has taken over a stunning living<br />
space and transformed it into a spectacular masculine statement.<br />
To date, four penthouses in Manhattan and four mansions in Los<br />
Angeles have been recreated.<br />
Study for Corum<br />
<strong>2012</strong> marks the first year Esquire will transform the interior<br />
of a super yacht!<br />
THE ROOMS<br />
Virtual Reality Room for Lufthansa<br />
Each room in the Signature Space is paired with one of Esquire’s<br />
advertisers/sponsors, and designed to bring each individual brand<br />
subtly to life while creating a fluid look and feel throughout the<br />
interior and exterior spaces.
S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
<strong>2012</strong><br />
S P A C E<br />
THE <strong>ULTIMATE</strong> RED CARPET FUNDRAISING MACHINE<br />
• Signature Space partners work with leading charity organizations<br />
• Red-carpet events, hosted by A-list celebrity ambassadors and musical performers<br />
• Program has raised close to $9 Million to date for charities<br />
• New charities in <strong>2012</strong>: YachtAid Global, SeaKeepers<br />
• Opportunity for owner to raise money for their own causes!<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
S I G N A T U R E<br />
<strong>2012</strong><br />
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S P A C E<br />
Music Lounge for Heineken<br />
THE LATEST PROJECT: ESQUIRE HOUSE LA 2010<br />
A 1960s house set in Hollywood Hills was transformed from a<br />
forty-year old family home to a modern day bachelor pad<br />
Media Room for DIY Network<br />
Before<br />
Great Room for Hugo Boss
S I G N A T U R E<br />
<strong>2012</strong><br />
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Music Studio for Absolut Vodka<br />
THE SIGNATURE SPACE<br />
The overall renovation of the Esquire House LA was approximately<br />
$2.1Million with the owner’s investment at $800,000 and $1.2Million<br />
in product donated by elite vendors including:<br />
•3-Form<br />
•B&B Italia<br />
•Cosentino USA<br />
•Walker Zaner<br />
•LG<br />
•Stone Source<br />
•Pacific Hide & leather<br />
•Kohler<br />
•Waterworks<br />
•Heineken and Krups<br />
•Blue Microphones<br />
•Low Voltage Architecture<br />
•Lutron<br />
•Tuell Reynolds<br />
•Arteriors Home<br />
•Hard Rock<br />
•Audio Perception<br />
•Fender<br />
•Monster Cable<br />
•Vladamir Kagan Couture<br />
•Jonathan Adler<br />
•Fuse Lighting<br />
In addition to the vendors and sponsors who have participated in the past,<br />
we look forward to many fresh faces from the yachting industry for the<br />
Ultimate Yacht <strong>2012</strong> program.
S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
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S P A C E<br />
Music Studio for Absolut Vodka<br />
SPONSORS<br />
Each year since 2003, Esquire has brought leading interior designers together<br />
with luxury brands including:<br />
We look forward to new sponsors representing the yachting industry for<br />
the next Ultimate Bachelor Pad: The Ultimate Yacht <strong>2012</strong>.
S I G N A T U R E<br />
<strong>2012</strong><br />
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S P A C E<br />
IN SEARCH OF<br />
THE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>!<br />
<strong>2012</strong> marks Esquire’s 10 Year Anniversary of The Ultimate Bachelor Pad<br />
and we’re looking to make it bigger and better than ever.<br />
The yacht we seek is open to being refit like no other! Esquire’s Signature<br />
Series will be the powerful engine for creating one of the most significant,<br />
state-of-the-art, sleek yacht interiors ever seen. Esquire will collaborate<br />
with the design firm, sponsors and vendors to refit the next Ultimate<br />
Bachelor Pad while raising money for charities worldwide.<br />
The Esquire UltimateYacht <strong>2012</strong> refit is a perfect opportunity for a yacht<br />
enthusiast whether it be for his own yacht or an investment “property”.<br />
The refit will be partially subsidized with state-of-the-art products and<br />
design elements with the owner investing a portion of the overall costs.<br />
The yacht will achieve stature through red carpet events, charity events,<br />
and other events, optimizing resale and charter opportunities.<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
S I G N A T U R E<br />
<strong>2012</strong><br />
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<strong>2012</strong><br />
S P A C E<br />
IN SEARCH OF<br />
THE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>!<br />
Criteria<br />
• 130’ or larger with plenty of deck space (tri-deck optimal)<br />
• Owner open to a sleek, sophisticated, more transitional/contemporary<br />
interior<br />
• Project to reflect interests and passions of owner with mutually agreed<br />
upon vision of overall space<br />
• Owner to provide the designers and sponsors the freedom to create<br />
• Esquire will present mutually agreed upon dates and events to owner<br />
for projected use<br />
• Owner must be in a position to commit no later than August 1, 2011<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
S I G N A T U R E<br />
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THE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>:<br />
OWNER’S OPPORTUNITY<br />
As the owner of the Ultimate Yacht <strong>2012</strong>, you will:<br />
• Be involved in the creation of one of the most cutting-edge, luxurious,<br />
sleek yacht interiors to be introduced into the marketplace Fall <strong>2012</strong><br />
• Own this transformed yacht at a fraction of the overall cost<br />
• Participate in amazing charity events and philanthropic opportunities<br />
• Host exciting red-carpet charity galas, live performances, VIP awards<br />
ceremonies, VIP parties and more<br />
• Be on the “must see” A-list destination for Fall <strong>2012</strong> and beyond<br />
• Meet some of the most influential and discerning VIPs and<br />
tastemakers, including:<br />
• High-end philanthropic supporters<br />
• Friends and colleagues of the design and fashion communities<br />
• Celebrities<br />
• Clients, retailers, and potential customers from today’s leading<br />
luxury brands<br />
• Be featured in Esquire Journal, Esquire Magazine and other publicity<br />
campaigns
S I G N A T U R E<br />
<strong>2012</strong><br />
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THE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>:<br />
INDUSTRY’S OPPORTUNITY<br />
• Great press for the American yachting industry<br />
• Support “Built in America”<br />
• Support local trades, creative artisans and craftsmen<br />
• International press<br />
• Shift industry standards with a truly state-of- the-art interior<br />
• Support industry charities such as SeaKeeper and YachtAid Global<br />
• Strengthen relationships within the yachting community<br />
• Collaborate with state-of-the-art companies worldwide
S I G N A T U R E<br />
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THE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong>:<br />
SEA & LAND LAUNCH<br />
• Launch Party/Unveiling will be on the water in New York City<br />
with a star-studded event<br />
• Land based tents with designer lounges<br />
• Possible yacht-hop<br />
• Subsequent charity events, VIP parties, press events<br />
• Yacht to cruise to Lauderdale and Miami for the boat shows;<br />
Charity & “invite-only” parties aboard<br />
• Broker, press parties and others
S I G N A T U R E<br />
<strong>2012</strong><br />
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PRESS EXPOSURE<br />
The Esquire Signature Space program has generated<br />
1.8 billion media impressions to date (2003-2010).<br />
Esquire will work with leading entertainment/mediaindustry<br />
PR firm to maximize press exposure for the<br />
Ultimate Yacht program, charity events, and partners<br />
during the entire duration of program.<br />
Past media coverage has included:<br />
PRINT<br />
• The New York Times<br />
• The New York Post<br />
• The Los Angeles Times<br />
• The Chicago Tribune<br />
• The Wall Street Journal<br />
• People<br />
• US Weekly<br />
• InStyle<br />
• Rolling Stone<br />
• WWD<br />
• Advertising Age<br />
• Billboard Magazine<br />
• Mediaweek<br />
• min (Media Industry Newsletter)<br />
TV<br />
• The Today Show<br />
• CNN<br />
• Access Hollywood<br />
• The Style Network<br />
• The Rachel Ray Show<br />
• ESPN<br />
• Extra<br />
• E!<br />
• Entertainment Tonight<br />
• VH1<br />
• The Insider<br />
• LXTV<br />
• PBS<br />
• DIY Network<br />
Press line at Esquire House Hollywood Hills (2008).<br />
ONLINE<br />
• Access Hollywood<br />
• Apartment Therapy<br />
• BizBash<br />
• Curbed<br />
• Extra<br />
• Folio<br />
• The Huffington Post<br />
• JustJared<br />
• LIFE<br />
• Los Angeles Times<br />
• OK!<br />
• Thomson Reuters News<br />
• Perez Hilton<br />
• USA Today<br />
• PopSugar<br />
• Gawker
S I G N A T U R E<br />
<strong>2012</strong><br />
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PRESS EXPOSURE IN <strong>2012</strong> WILL BE HUGE!<br />
The Esquire Ultimate Yacht <strong>2012</strong> will be adding another<br />
huge luxury marketplace into the picture - - The<br />
Superyacht Industry!<br />
This fusion of two enormous, powerful luxury markets<br />
means:<br />
• Twice as many sponsors, product vendors, celebrities,<br />
media giants, etc.<br />
• Twice the PR and marketing opportunities<br />
• Twice the social networking power<br />
Press line at Esquire House Hollywood Hills (2008).<br />
• Twice the exposure (Global and U.S.)<br />
• Phenomenal exposure for all involved<br />
This project will live on long after its debut and always be<br />
known as the The Ultimate Yacht <strong>2012</strong> and Ambassador<br />
of Charity no matter where in the world it sails.
S I G N A T U R E<br />
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SPONSOR BENEFITS:<br />
ESQUIRE APARTMENT JOURNAL<br />
The Journal is a 4-color, 80-page magazine dedicated to<br />
the 2011 Signature Space.<br />
Total 2011 Journal distribution: 10,000 + Influencers<br />
• Distributed to all guests at Ultimate Yacht events<br />
• Polybagged with most recent issue of Esquire to 5,000<br />
high HHI ($150,000+) subscribers in the New York area<br />
Rates for 4-color ads in the 2011 Journal:<br />
• Full page - $7,500 NET<br />
• Spread - $14,000 NET<br />
Sponsor Benefits<br />
• Logo will appear on the Participants Page<br />
• Sponsor’s products (auto, spirits, technology) will be covered<br />
in Journal articles and photos, as appropriate<br />
Previous Journals, 2003–2010.<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
S I G N A T U R E<br />
<strong>2012</strong><br />
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SPONSOR BENEFITS:<br />
DEDICATED FACEBOOK TAB and VAST SOCIAL MEDIA<br />
CAMPAIGN<br />
• The Esquire Ultimate Yacht custom-designed Facebook<br />
tab will be online beginning prior to event. This extensive<br />
page, completely devoted to the Esquire Yacht project and<br />
events, includes red-carpet video and photos from charity<br />
events, plus all photos and articles from the Esquire Yacht<br />
Journal.<br />
• The tab is part of the Esquire Magazine Facebook page.<br />
See the 2010 Esquire House tab at: facebook.com/Esquire<br />
• New programs will be introduced for social media<br />
campaigns! By <strong>2012</strong>, aggressive, high profile programs<br />
will be created reflecting the most innovative and largest<br />
effort to date!!! With one year prior to launch, who knows<br />
what new technology will bring…<br />
From the 2010<br />
Esquire House LA<br />
Facebook tab.<br />
Sponsor Benefits<br />
• The co-sponsored charity event will be covered, with red<br />
carpet photos and video, crediting sponsor<br />
• Sponsor’s logo will appear on the Participants Page,<br />
linked to sponsor’s website or Facebook page<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
S I G N A T U R E<br />
<strong>2012</strong><br />
2<br />
<strong>2012</strong><br />
S P A C E<br />
We look forward to answering your questions<br />
and welcoming you aboard the<br />
ESQUIRE <strong>ULTIMATE</strong> <strong>YACHT</strong> <strong>2012</strong> TEAM!<br />
Please contact:<br />
Joyce Clear, Owner, Interior Designer<br />
Clear Yacht Interiors<br />
www.cleargroupintl.com<br />
jclear@cleargroupinternational.com<br />
Direct: 203-858-3432<br />
Please note:The 2011 Signature Space is in development and all program elements are subject to change.
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