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GLOBAL JOURNALIST Winter 2008 Tech Notes Will E-Readers Save Newspapers? By Roger Fidler Illustration By Aimee Wachtel 3 Article 2 of 134 Show Contents The vision of paperless newspapers is no longer a pipedream. Electronic paper displays in the form of mobile reading devices called e-readers are finally emerging as a viable “green” alternative to ink printed on pulp paper. Three companies— Amazon.com, Sony and iRex Technologies— have been pushing paper-like e-readers into the consumer marketplace since 2006. Plastic Logic and Polymer Vision will soon begin selling e-readers with thin flexible displays. Several other companies are expected to join their ranks in 2009. 5 Page 24 of 836
GLOBAL JOURNALIST Winter 2008 For newspaper publishers, the e-reader is not just another mobile device; it could be their salvation. The rapid exodus of subscribers and advertisers from print to online has put enormous pressure on newspaper publishers in this first decade of the twenty-first century. Since 2000, publishers have seen steep declines in their revenues from printed editions combined with hefty increases in production and distribution costs. The market values of media companies have fallen so precipitously in the past few years that some of the world’s leading newspapers are now in jeopardy. The announcement on Dec. 9, 2008, that the Tribune Company, one of the largest U.S. media companies and the parent of the Los Angeles Times and Chicago Tribune, was filing for bankruptcy protection punctuated the seriousness of the crisis. Forty years ago newspaper publishers were under similar pressure. Then as now subscribers and advertisers were rapidly shifting from print to a new medium—television. In the 1960s and Tech Notes How Are E-Readers Different from Tablet PCs? Tablet PCs are essentially pen-based notebook computers. E-readers are not multipurpose mobile computers; they are electronic display media intended as environmentally friendly alternatives to paper for reading and interacting with documents. Like paper, they are envisioned to be lightweight, thin, easy to use and comfortable to read in nearly every lighting condition from bright sunlight to lamplight. They also are expected to become relatively inexpensive and to have long battery duty cycles. 1970s, however, the problems for publishers were compounded by the burden of expensive, laborintensive production and business systems that had not changed significantly in nearly a century. Their salvation was digitization. It began with the insertion of computers into newspaper accounting and production departments. By the end of the twentieth century, digital technologies had replaced nearly all of the industrial-age 3 Article 2 of 134 Show Contents 5 Page 25 of 836
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