Leveraging Customer Feedback to Boost Your Bottom Line

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What We Did • Launched one month earlier • Launched a 74pg dedicated HH Catalog • 150 New Halloween Haven Products • Developed integrated content and social marketing plan • 4 Different Videos • Blog Launch • Top 10 Lists – Movies, Products, Makeup Tips, etc. • Spooky Décor Photo Galleries • All Content seeded, tweeted, pinned, fb’ed and houzzed • Continued to monitor onsite search and social channels
Halloween Haven 2013 Performance (Sept xx) • 17k Views of Teaser HH Video • 60k+ Views of HH video • 39% YOY increase in Revenue
Page 1 and 2: Leveraging Customer Feedback to Boo
Page 3 and 4: What To Expect From This Session Cu
Page 7 and 8: Get Your Daily Dose of Customer Fee
Page 9 and 10: 1. Customer Perception is Reality P
Page 11 and 12: 3. Define Success Properly
Page 13 and 14: 5. Set and Exceed Customers’ Expe
Page 15: 7. Give Feedback to Your Vendors Cu
Page 18 and 19: Changes Have To Be Made
Page 20 and 21: How Do The Pieces Fit Together? Che
Page 22 and 23: Driving Results • A focus on the
Page 24 and 25: Understand the Customer Understand
Page 26 and 27: Organizing for Success
Page 28 and 29: Next Steps for Office Depot Integr
Page 30 and 31: Cinmar • Oh yeah, I remember, cat
Page 32 and 33: Where Do We Find Feedback? • Dig
Page 35 and 36: • Quality is expected • Surpris
Page 38 and 39: ROI “Paul, I am actually crying.
Page 40 and 41: Grandin Road’s Halloween Haven
Page 44 and 45: Things We Learned • Extend your l
Page 46 and 47: 1. Prioritize By What is Most Impor
Page 48 and 49: 3. Fix Problems Satisfactorily to R
Page 50 and 51: 5. Perform Above Average How Do You
Page 52 and 53: 7. Properly Define and Measure Succ
Page 54 and 55: 9. Take Action To Get them Back Giv

Leveraging Customer Feedback to Boost Your Bottom Line

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