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Bosch India News | January 2014 

India News 

Corporate magazine from Bosch India 

Special Edition: The best of 2013 

January 2014 

A peek into the past. 

An eye on the future.

2 | Special Edition 

Editorial 

‘Flexibility and agility to change’ 

Bosch India News | January 2014 Bosch India News | January 2014 

Bosch India News – The best of 2013 

Continuing Success – Changes in top management 

Special Edition | 3 

Dear Readers, 

The BI News Editorial team wishes you a rewarding and professionally successful new year ahead! 

Season’s Greetings from all of us. 

In your hands, is a special edition of BI News which encapsulates all important changes of the year gone by. The year 

2013 was a mixed bag and many important developments took place. We realized that it was necessary to pause and 

take a moment to look back - gather the emotions, take pride in the achievements, commend the contribution of all our 

valuable associates, learn lessons picking out inspiration for the coming year that awaits us. 

2013 was also the year of reaffirmation of Bosch's commitment to India with investments made in diverse business 

sectors for sustainable growth, despite the challenging times. Non-automotive businesses gained momentum during the 

year. 

Another highlight of the year was the 'Most ‘Value’able CEO’ award by the Business World magazine. Chosen from 

an exhaustive survey - Mr. V K Viswanathan was ranked as one of the most ‘Value’able CEOs of 2012-13 (in the large 

companies category). He entered the league of a leadership which turns the tide of companies towards stability, 

sustenance and self reliance. 

Last year, the BI News team endeavored to discover more about associates. We delved independently in detail in niche 

topics such as ‘women workforce in manufacturing’ and the evolution towards enhancing gender diversity in the 

company, the training and development programs available to empower associates, and the anticipated role of Gen Y in 

shaping tomorrow's future of the company. Yet, we have to remember that it is teamwork between all age groups at work 

that takes us forward. 

The Bosch workforce is coming of age with the implementation of Enterprise 2.0 which began late last year. 

Collaboration and knowledge sharing are the catchwords. Now all associates are part of the same sphere. For Bosch, 

globalization is about business beyond borders, about interconnectedness and benefiting from the rich diversity of its 

associates. 

One of our patient, yet exciting task undertaken since last year was to go back in time and open doors of the history of 

Bosch in India, and create valuable nuggets of company's happenings in the bygone decades. You will learn in depth 

about how Bosch established itself in India. The Bangalore and Nashik plants have played a pivotal role by way of which 

Bosch has an enduring place in the annals of Indian Automotive industry. We wish that all other new manufacturing sites 

achieve the same success and reach greater heights. 

"If I look at Bosch in India 10 years ago and today, I would say we are fully up to speed as far as the product technology 

is concerned. ... We have to be aware that emerging markets are always more volatile and we need to balance between 

short-term focus on one hand and long- term focus on the other. The way forward now is to be flexible and have the 

agility to adjust to change." - Dr. Bernd Bohr. Undeterred by short-term fluctuations, Dr. Bohr has a way forward. 

Thereby, let us seize the opportunities we have and rise to make a difference. 

Happy reading! 

Dhiraj Singh 

Imprint 

Cover Image: As we look forward to another enriching and rewarding year, we take a look back at all those defining moments of 

2013 that have helped us come so far. While 2013 has been a mixed bag, it surely paved the way for many important developments. 

With an eye on the future, this edition of the corporate magazine reminisces the progressive stride of the year gone by, that will 

hopefully inspire us to deliver and perform better in the coming future. 

Issue 4: January 2014, Editor-in-Chief: Dhiraj Singh, Associate Editor: Roohie Menon, Editorial Assistance: Transcend Solutions 

Printing: Print Point India Pvt. Ltd. 

At the helm of the company: Dr. Steffen Berns 

Taking on the mantle from Mr. V K Viswanathan is 

Dr. Berns, regional President - Bosch Group in India, and 

MD - Bosch Limited. 

“It is important that we keep that hunger for growth, 

innovation, quality and excellence in processes going,” - 

Dr. Berns believes that we must not take our success for 

granted as competition is only getting fiercer. His strategy 

to move forward is to stay focused on agility, growth and 

profitability to meet customer needs. 

Dr. Berns sees India as a unique high-growth potential 

market. “We have to really understand the market 

requirements well, leverage on our good customer 

relations with agility and speed, to conceive, develop and 

introduce new products that meet customer expectations 

in terms of spec, price and time-to-market. This means 

innovation, with a special focus on cost-innovation,” he 

says. 

Dr. Berns is not new to India as he spent over four years 

in the country from 1996 – 99, witnessing the effects of 

liberalization on the Indian auto industry and economy 

during the time. He was the first MD of the software 

subsidiary Robert Bosch Business & Engineering Solutions 

(then called RBIN). He was also closely associated with the 

initial growth of Gasoline Systems division in India.

4 | Special Edition Bosch India News | January 2014 Bosch India News | January 2014 


Mr. Viswanathan - ‘People are the key to success’ 

“I think it is important that we see the brighter side of 

life and enjoy what we are doing, and find something that 

captures our interests,” – Mr. V K Viswanathan, popularly 

known as VKV tells us how important it is to stay self- 

Vice-Chairman, after having an illustrious career with 

Bosch Limited as the MD, and regional President - Bosch 

Group in India. In 2012, he was also appointed as the 

President of Indo-German Chamber of Commerce. 

‘Value’ ble CEO of the year 

motivated and live life to the fullest, rather than expect to 

get motivated. 

VKV continues his association with Bosch Limited as the 

VKV’s calm, yet sharp and a reasonable disposition 

reflects 'clarity'. 

VKV emerged a winner at a time when India was in 

the middle of an economic downward spiral. “There 

is nothing that can stop you once you have decided on 

pursuing your dreams” is a motto he shares with us. 

results. The company expanded in diverse businesses 

beyond automotive and showed double digit growth. 

VKV believes in the tremendous potential of people. 

“Ordinary people can achieve extraordinary feats, if 

Mr. Viswanathan was declared as a ‘Value’able CEO of 

supported by the right tools and training. Organizational 

the Year’ by Business World - one of the most respected 

success is not as much as about creating a team, but rather 

business publications in India. Indeed, the last year 

picking and putting together the right team.” 

was economically challenging enough, both in India 

and abroad. Yet, under his able leadership and effective 

The BI News team wishes him a rewarding time ahead. 

cost optimization measures, the company strived for a 

sustainable and profitable growth which yielded great



New beginnings 

Bosch is a dominant player in the automotive sector in 

India. Taking the same stance ahead, Bosch reaffirmed 

its commitment to India in both automotive and nonautomotive 

sectors. It is during the last year that the 

businesses were strengthened further with investment 

from Bosch to continue focus on sustainable growth. 

Bosch Rexroth India’s new plant is design and 

engineering hub 

Substantial investment led to the expansion of automation 

subsidiary Bosch Rexroth last year. Operations 

commenced in a new high-tech manufacturing plant at 

Sanand, Gujarat. 

Mr. Andreas Pfundstein, then Head- Operations, Bosch 

Rexroth India is proud of this achievement under whose 

leadership the project became a reality. “To make this 

plant a success it is important to increase the market share 

of hydraulic business in India, and begin the production of 

new products,” he said. 

With this first-of-its-kind industrial facility in India, the 

focus is to ramp up production to enable localization of 

products and meet the increasing needs of the market. The 

plant is also accelerating activities in close coordination 

within its manufacturing network. The new plant 

manufactures and provides services for a large variety of 

the hydraulic products of Bosch Rexroth. 

Longest conveyor project in one plant, anywhere in the 

world 

Rexroth India bagged the single largest order worldwide 

for supply of Vario Flow Plastic Chain Conveyor systems 

from Asian Paints, staving off stiff competition from some 

of the biggest international names. The Vario Flow is used 

for transporting and material handling applications to 

processing stations. With an expected value of above INR 

110 million, this application from Bosch is equated with 

high performance, speed, sturdiness and a cost efficient 

solution. 

Electrical Drives 

Subsidiary Bosch Electrical Drives India opened a new 

facility in Oragadam, Chennai in 2013. 

“This move to set up our own Bosch plant in Tamil 

Nadu, further underlines our commitment to the Indian 

automotive market. With the location in Chennai, we have 

expanded our presence beyond our existing automotive 

component manufacturing sites in Bangalore, Nashik, 

Chakan and Jaipur. From the new plant, we will support 

all Indian automotive customers with our innovative 

products from electrical drives” said Dr. Berns during the 

inauguration. 

The new plant has given the required boost to answer the 

demands of the market. The Electrical Drives business was 

set up in India in 2008 as a joint venture, to stay in pace 

with the needs of the global/local OE customers and their 

future plans without compromising on technology, quality 

and cost. The aim is to capitalize on the emerging growth 

in the region. 

For the nine months ended September 2013, Bosch 

Packaging Technology and Energy Business continued its 

Limited registered an overall growth of 1.7 percent on net 

good growth during the same period. These divisions have 

sales and income from operations at Rs. 6,564 crores. The 

been gradually increasing their presence in the Indian 

non-automotive segment, including Power Tools, 

market.



Closing of Indo-German Urban Mela 

Associates in focus 

The Indo-German Urban Mela, started its epic journey in 

Mumbai early 2012 and then toured Bangalore, Chennai 

and Delhi. It ended its itinerary with the last showcase 

in Pune early last year. The 10-day travelling exhibition 

in Pune took place at the Deccan College Ground in 

Yerawada, from January 11th to 20th. It was part of the 

celebrations titled "Germany and India 2011-2012: Infinite 

Opportunities" to commemorate 60 years of Indo-German 

diplomatic ties. The 12 specially designed pavilions came 

to life with interactive presentations which showed how 

the problem of cities could be addressed. This unique 

German road show had over 3,70,000 visitors. 

Women at Bosch pioneering change 

There is a general notion that despite many positive 

social changes, India remains a male-centric society. And 

manufacturing industry even more so. 

Diversity has contributed to the success of company. The 

women at Bosch India are just a few among many women 

who are pioneering change. 

Inclusion of women at work place has become a key factor 

in achieving national success. Bosch India understands 

this issue and has taken measures to achieve a balance of 

gender. Today the number of women employed at Bosch 

locations in India is gradually increasing. Bosch India was 

able to achieve a target of 23.1% of female hires out of the 

total technical hires in the country. 

Saritha Poovanna – the only woman heading a 

manufacturing department at the Bangalore plant, and 

the only woman in the common rail pump team, aptly 

summarizes the changing times having joined Bosch over 

14 years ago – “There is increased acceptability of women 

in different roles and an understanding of the advantages 

that a truly diverse team brings to the organization”.



Training and Development with the vision to create 

‘glocal’ workforce 

Bosch is increasing focus on Gen Y 

Employee development is a critical focus at Bosch. 

Training associates is part of a long-term investment 

plan. Especially during difficult business times, such as 

last year, the effective training programs worked towards 

reinforcing the basics that helped associates understand 

and cope with the swings of business. 

generic to technical topics, with a good mix of theory 

and practical sessions. Post FOCAS, the young associates 

progress to Nurturing Young Talent (NYT) program, 

through which they are integrated seamlessly into their 

respective business units by exposing and nurturing their 

‘passion for engineering’ through a mentor. 

India is a country with a large number of young people, 

especially the Generation Y (those born between 1981 and 

2000). With 65 percent of its population under the age of 

35, India has one of the largest available workforces in the 

world. The contribution of this young talent is imperative 

for India’s own development. 

The aspiration to develop and take the country forward 

also rests with the companies. Gen Y accounts for around 

43 percent of the total white-collar population at Bosch 

Limited. HR programs such as the Junior Management 

Program (JMP) and the Technical Management Program 

(TMT) help identify and understand the needs of Gen Y. 

Yet, as Bosch transitions into a younger workforce, 

Krishna A (RBIN/HRC RBIN/HRL), believes that 

these changes can throw up both new challenges 

and opportunities. He says, “One of the challenges 

is to coordinate and harmonize the work of multiple 

generations in the same workplace.” And this is a real 

challenge. 

Bosch Training Centre – ‘Fit for Future’ 

“In India, our vision works towards enabling managers in 

becoming ‘glocal’ executives with Indian roots but global 

leadership capabilities,” - says Krishna A elaborating on 

Bosch India’s vision. The human resource function which 

he heads offers around 271 training programs in the areas 

of technical development and management as well as soft 

skill building. 

The Bosch Training Centre (BTC) is globally responsible 

For associates in the mid- to senior level category, 

the primary focus is on managerial and leadership 

competencies. The premium - Executive General 

Management Program (RK/GM) is designed to meet the 

requirements of the senior management. 

Mr. Krishna’s advice to associates is to plan career from 

a long-term perspective, apart from acquiring expertise 

in one domain, which could serve as a foundation when 

assuming general management responsibilities. This is 

definitely a message to take home. 

for training and development activities across different 

regions. The BTC-IN team looks to create value through 

competitive, high quality and innovative training 

solutions, while focusing on programs such as ‘innovation 

beyond borders’ that place Bosch on the track of being ‘Fit 

The future associate landscape of Bosch is going to be even 

more gender diverse with the inclusion of women at all 

levels, especially senior. More Gen Y enthusiasm will be 

here to balance the tone of the middle-aged company. 

for Future’. 

Robust training programs 

“The diversity at RBEI demands a robust landscape of 

training and development to meet the wide spectrum 

across technical domains, project management capability 

and leadership/entrepreneurial mindset building,” 

articulates Mr. Sathyanarayana T K (RBEI/HRL). 

Software subsidiary RBEI has FOCAS (foundation course 

for new associates) which includes trainings ranging from



Enterprise 2.0 - changing ways of 

communication with collaboration 

Bosch LeaderSpeak 

The BI News Editorial Team had the opportunity to 

connect with the global and local leadership team. Our 

leaders shared with us their insights and strategies to take 

Bosch forward. 

of business’ compared to some other countries, is 

extremely matter-of-fact oriented in India. That’s why the 

support from customers and associates has been so very 

rewarding.” 

Dr. Bernd Bohr 

Being responsible for India region, there is little that 

escaped Dr. Bohr’s attention when it came to the auto 

“Doing business 

with an Indian 

customer is 

relationshiporiented 

and 

industry dynamics in the sub-continent. Foremost, Bohr 

found that the optimism and openness to try something 

new here in India with the positive stance to move forward 

contrasts to the German culture. Indians see opportunity 

first and then bump into problems. 

long-term 

oriented. It 

needs some time 

to build up the 

relationship, 

but once you 

have it, and you 

have a solid 

Agile and foresighted, Dr. Bohr’s mind perfectly identifies 

opportunities with a knack for fishing out the right details 

and existing trends in the market. He insists that one can 

very much learn here in India and then sell the technology 

to the world - “The ECU which was developed for the 

Tato Nano, with some changes to meet Euro 5 emission 

requirements, is today in high-volume German cars.” 

Expressions are virtual now 

Digital tools have changed the way we communicate and 

collaborate in our professional and personal lives. To 

stay in tune with the times, Bosch has devised its own 

enterprise solutions and joined the social media platform, 

Enterprise 2.0 at Bosch 

The corporate motto of E2.0 is to ensure faster, flexible, 

direct and efficient communication and collaboration 

between associates as well as with customers, partners 

and other stakeholders. 

performance, 

you have a 

pretty stable 

business relationship. The ‘build a relationship kind 

After serving as Member - Board of Management of Robert 

Bosch GmbH, and Chairman – Automotive Group, Dr. Bohr 

stepped down from his career with Bosch to move on to a 

new phase in his life since the mid of last year. 

both for the internal and external stakeholders. 

While the advent of social media on the one hand is 

decreasing genuine human face-to-face communication, 

on the other it is also an enabler of revolutions! 

Expressions are virtual – whether accolades or 

complaints. Controlling conversations online is never a 

possibility, but by being online, Bosch is participating and 

showing that it is a company that cares. 

Currently in the process of implementation, E2.0 will 

inevitably transform Bosch into a highly connected 

company. The arrival of E2.0 demands a paradigm shift in 

the way we work. The change in culture calls for more trust 

in each other, spirit to work together and find solutions by 

collaborating. 

Bosch Connect 

Internally, the ‘Bosch Connect’ social business platform 

will help increase efficiency and speed in collaboration 

processes, extend internal dialogues to make strategic 

decisions, and use creativity of Bosch associates for the 

overall well-being of the company. 

On the external front, Bosch India has tasted considerable 

success and engaged conversations with the digital natives 

on social media platforms such as Facebook and Twitter. 

Franz Hauber 

“Our 

customers are 

demanding high 

performance 

products and 

quality, in-time 

delivery, and 

competitive 

prices,” – says 

Mr. Hauber 

(RBIN/EM), 

who took up the 

responsibility 

of the newly 

established 

function of 

‘Determination’ and ‘initiative’ are Mr. Hauber’s marked 

qualities. His natural technical orientation makes him very 

shop floor orientated. It’s important for me to understand 

the technical and business processes from bottom-up in 

order to make appropriate decisions.” 

“Open and transparent communication, including 

feedback, is a key tool in my leadership style.” Mr. Hauber 

is responsible for the functions of manufacturing, quality, 

location projects, health, safety and environment, and 

plant security matters for various business divisions. 

Associated with Bosch for over a good 28 years, Mr. 

Hauber has worked in various functions starting with 

ABS hydraulics. Before moving to India, he headed the 

Bamberg plant and the injector product team there. 

Yet, the journey has to meet its destination Enterprise 2.0 

as Bosch has a long way to go. Are you ready? 

Executive VP - 

Manufacturing 

and Quality 

Management at Bosch Limited since last year.



Dr. Hildenbrand 

“Interestingly, 

our customers 

often keep 

wondering if 

they receive 

parts from 

India, China, 

Japan or Europe 

considering the 

quality is the 

same!” 

Dr. Markus 

Hildenbrand 

brought 

uncompromised 

quality and 

executed long-term plans at the automotive electronics 

subsidiary business at Naganathapura. He served as the 

first MD - Bosch Automotive Electronics India since its 

inception in 2008, until the mid of last year. The first batch 

of ECUs were supplied for Tata’s Nano cars. 

Despite the fact that the average electronic content per 

vehicle in India is still less compared to European and 

other markets, the demand for advanced engine control 

and management systems, and superior safety systems 

is increasing gradually in India as car manufacturers 

demand components at competitive prices. 

Emphasizing on Bosch’s technology localization 

capabilities, Dr. Hildenbrand also added, “The automotive 

electronics subsidiary is a good partner for low-cost 

vehicles as well as high-end vehicles.” The Indian market 

is becoming more technology conscious as consumer 

awareness is rising. 

Grobe Thomas 

“The wide 

geographical 

spread of India, 

coupled with 

the dynamics 

and challenges 

of conducting 

business, 

means that as 

a company if 

we want to win 

new market 

segments and 

customers, we 

will have to 

concentrate 

and channelize 

our efforts to understand and implement the measures 

required by the region.” 

“We want to become a strong 'local hero',” asserts Dr. 

Grobe. A man with many plans, goals and a clear vision, 

Dr. Grobe is enthusiastic to take Bosch Rexroth India into 

a vibrant future, as the MD of the subsidiary. He believes 

that the onus to explore business in the domestic market 

totally rests on the team as opportunities are ample. 

“Investments in infrastructure projects, construction, 

modernization and automation projects are well on track 

in India.” 

Citing the example of an electronic hitch control 

developed by Bosch Rexroth India, Dr. Grobe points, “The 

entire system including the software was developed in 

India.” This system is more than a customized solution in 

the market, where only mechanically controlled systems 

are available at the moment. 

The new technical centre at the plant in Sanand, Gujarat 

now enables flexibility in production for customization 

and development of products for local as well as other 

Asian markets. 

Venugopalan 

C M 

Mr. Venugopalan C M (SE/SIN, TT/SIN) spoke to us about 

the road ahead for Bosch’s energy business in India. In his 

new challenging role he is looking forward to establishing 

“As a developing 

economy, 

India offers 

Bosch as a major player in the energy arena, while striving 

to evolve the business into a full-liner service provider. 

us immense 

opportunities 

in the energy 

segment both 

on generation 

and energy 

efficient fronts. 

Internally, the division had to face a setback due to 

the global decision to stop the worldwide business of 

crystalline photovoltaic (PV) business. Despite this, his 

team acquired strategic customers and are in the process 

to providing turnkey energy solutions to commercial and 

industrial clients. 

We look forward 

to increasing 

our product 

portfolio in the 

energy segment, 

by introducing 

As the awareness, and subsequently investment in the 

nascent renewable energy sector increase in India to tap 

into the powers of solar energy, we are eager to see Bosch 

become a dominant player in the segment and wish Mr. 

Venugopalan a grand success ahead. 

DIY an apt concept for a country that is coming of age 

residential solar energy products, HVAC products, 

combined heat, power and cooling projects (CHPC) and 

geothermal energy apart from others.” 

Bosch Power Tools has been paving the way in Bosch India 

for breakthrough marketing concepts. Launching its first 

Do-It-Yourself (DIY) Square in Bangalore, the Square 

caters to independent people with an artistic bent of mind. 

India’s burgeoning middle class population is the very 

segment that DIY will look to target and influence. It’s at 

the DIY Square that people can discover a world of hobbies 

using the wide range of Bosch Power Tools. And for those 

seeking guidance, help is also on hand. At the DIY Square 

customers can seek expert assistance from professionals. 

The first of its kind touch-feel-try center in Bangalore 

looks to shape the growing market in India.



Bangalore and Nashik Plants – 

forerunners of Bosch in India 

Bangalore plant completes 60 glorious years 

Taking the legacy and onus forward: Nashik plant 

The Bangalore plant is almost as old as Bosch in India 

itself. It is the first manufacturing base of Bosch in India, 

constructed after the formation of company Mico*. 

Tackling the government rules on imports and problems 

faced by faulty local competitors, the plant started 

manufacturing of spark plugs for petrol engines and fuelinjection 

equipment for diesel engines under license from 

Bosch in 1953. Boost to business came when the Indian 

government called for locally made diesel stationary 

combustion engines to irrigate Indian fields as part of the 

First Five Year Plan. There was no looking back since then. 

Production of delivery valves, nozzles and multi-cylinder 

diesel-injection systems were the next in the line of 

products. By the mid 70s, the plant exported spark plugs 

to the Soviet Union, and multi-cylinder injection pumps to 

engine manufacturers in Europe and the U.S. Apart from 

automotive components, the Bangalore plant made efforts 

to diversify by manufacturing special purpose machines in 

1965, and Power Tools in the late 90s. 

Except for the PF pump, gear pump and NG valves, all oldgeneration 

products continue to be made at the Bangalore 

plant. The plant was the first in India to rollout the new 

generation common rail pumps in 2006. 

Supply to the agrarian sector has been growing at a rapid 

rate of 20 percent each year. At the end of 2012, Bosch had 

a dominant share of 85 percent of the market by selling 

around 0.96 million pumps, covering both OEMs and 

aftermarkets. 

When the Bangalore plant had reached its fullest capacity, 

a pilot plant was set up as the second manufacturing site 

in Nashik in 1969. In 1972, production of fuel injection 

nozzles and nozzle holders began in full swing. 

The Nashik plant has played an instrumental role in the 

transformation of the predominantly agricultural town 

into an industrial hub. The city is also home to several 

other large corporations such as M&M, Ashok Leyland, 

Eaton and Epcos. 

In 2007, Nashik plant manufactured India’s first common 

rail injector. Located in the Maharashtra Industrial 

Development Corporation (MIDC), Sitapura campus, the 

Nashik plant manufactures a host of components such as 

nozzles and injectors for both classical and Euro series. 

The Government of Maharashtra offers the plant investorfriendly 

policies and a conducive climate for investment. 

In the wake of improved diesel injection equipment 

demand, Bosch invested Rs. 300 crores in 2012 to augment 

the plant’s activities by increasing production space which 

has resulted in a considerable headcount increase. 

We strongly aspire to see our other manufacturing sites 

achieve similar success in the near future. 

* Mico (Motor Industries Company Ltd.) is the predecessor 

of Bosch Limited.



Awards and Recognition 

News at a glance: Important happenings 

across Bosch India in 2013 

Regarded as a 

benchmark of business 

excellence, Fortune 

magazine, India 

edition, released the 

second edition of the 

top 500 companies in 

the country. According 

Bosch Limited was honored with the 

prestigious Automobile Component 

Manufacturer of the Year 2013 award at 

The automotive giant Mahindra & Mahindra 

presented the Panchratna award for 

‘Business Partner of the Year’ (2012-2013) 

to Bosch Limited at the Mahindra Supplier 

Meet held at Copenhagen, Denmark in May 

2013. Bosch is constantly focused on customer 

to the list released by 

the magazine in its 

December issue, Bosch India was ranked 115. 

In the sectoral rankings, Bosch was ranked 

second in the automotive ancillaries list. 

Robert Bosch Engineering and Business 

Solutions Limited (RBEI), the engineering 

and software subsidiary of Bosch in India, 

inaugurated the Bosch - User Experience 

(UX) Studio at Bellandur. The UX team 

consists of user-interface designers, product 

innovators, market research professionals, 

In January, Bosch Automotive Electronics 

India Pvt. Ltd (RBAI) was the first to apply 

for the government announced scheme 

-Modified Special Incentive Scheme- with 

an investment of Rs. 550 crore. 

the annual Car & Bike India Awards show 

satisfaction, and continues to do so 

rapid prototyping professionals among 

held on January 8, 2013. 

even today. Appreciating this stance, 

others. They will work on creating and 

hard work and dedication of the Bosch 

improving products, services, systems, and 

team in India, Tata Motors Limited 

experiences, as well as identifying new ways 

(TML) honored Bosch by awarding 

to grow. 

the prestigious “Special Citation of 

Distinction.” 

On January 13, 2013, the 11th edition of 

the Nashik Run was held at the Mahatma 

Nagar ground. The Nashik Run is 

organized by Bosch in collaboration 

with Electronics Components, Modules 

Dun & Bradstreet conferred its 

prestigious Corporate Award for 2012 

to Bosch Limited in the auto component 

sector. 

Bosch was recognized as the ‘Star MNC of 

the Year 2012’ by Business Standard, one 

of India’s leading financial dailies. The 

award show was hosted on 23rd March 

2013 in Mumbai. Dr. Steffen Berns (RBIN/P) 

received the award from the Hon’ble 

President of India Shri. Pranab Mukherjee. 

and Systems (EPCOS) on behalf of the 

Nashik Run Charitable Trust (NRCT). The 

Nashik Run this year again witnessed an 

enthusiastic participation with around 

20,000 people taking part. 

Bosch Power Tools launched its trendy 

new-age Home and Car Washer range 

as part of its Do-it-Yourself category of 

products in India. The Home and Car 

Washers are ideal to clean floors, patios and 

help remove stubborn dirt in difficult –toreach 

corners. 

Bosch Brand Building: The B3 campaign. 

Last year, it was announced that the Bosch 

An ambitious campaign that began in 

Adugodi plant would be shifting to a new 

2004 to ensure a sustained and seamless 

The Institute of Public Enterprises 

(IPE) conferred Bosch India with 

“IPE Corporate Excellence Award 

(Corporate Excellence)” in October 2013. 

Recognizing Bosch for its remarkable 

corporate social responsibility practices, 

the award consisted of a statuette and a 

citation. 

Diesel Business Systems, Nashik, Bosch 

Limited won the coveted CII-Exim Bank 

Award for Business Excellence at the 21st 

CII National Quality Summit. 

India is grappling with an alarming 

trade deficit. Yet, against this grim 

backdrop, Bosch Limited won the 

‘Star Exporter Award 2013’ from the 

Federation of Karnataka Chambers of 

Commerce & Industry (FKCCI). 

location in Bidadi. On September 18, 2013, 

Bosch Limited broke ground for its new 

plant in Bidadi. Present on the occasion 

were the Chief Minister of Karnataka, 

Mr. Siddaramaiah, and Dr. Steffen Berns 

(RBIN/P). Spread over 97 acres of land in 

Bidadi, Bosch is investing over Rs 250 crores 

for the initial development of this new 

facility. 

transition from Mico to Bosch. The B3 

campaign has now been earmarked as a 

landmark case study written by Dr. Seema 

Gupta, Assistant Professor, Marketing from 

the Indian Institute of Management (IIM), 

Bangalore. In addition, IIM has signed 

an agreement with Harvard Business 

Publishing to distribute selected case study 

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