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<strong>Bosch</strong> <strong>India</strong> News | January 2014<br />
<strong>India</strong> News<br />
Corporate magazine from <strong>Bosch</strong> <strong>India</strong><br />
Special Edition: The best of 2013<br />
January 2014<br />
A peek into the past.<br />
An eye on the future.
2 | Special Edition<br />
Editorial<br />
‘Flexibility and agility to change’<br />
<strong>Bosch</strong> <strong>India</strong> News | January 2014 <strong>Bosch</strong> <strong>India</strong> News | January 2014<br />
<strong>Bosch</strong> <strong>India</strong> News – The best of 2013<br />
Continuing Success – Changes in top management<br />
Special Edition | 3<br />
Dear Readers,<br />
The BI News Editorial team wishes you a rewarding and professionally successful new year ahead!<br />
Season’s Greetings from all of us.<br />
In your hands, is a special edition of BI News which encapsulates all important changes of the year gone by. The year<br />
2013 was a mixed bag and many important developments took place. We realized that it was necessary to pause and<br />
take a moment to look back - gather the emotions, take pride in the achievements, commend the contribution of all our<br />
valuable associates, learn lessons picking out inspiration for the coming year that awaits us.<br />
2013 was also the year of reaffirmation of <strong>Bosch</strong>'s commitment to <strong>India</strong> with investments made in diverse business<br />
sectors for sustainable growth, despite the challenging times. Non-automotive businesses gained momentum during the<br />
year.<br />
Another highlight of the year was the 'Most ‘Value’able CEO’ award by the Business World magazine. Chosen from<br />
an exhaustive survey - Mr. V K Viswanathan was ranked as one of the most ‘Value’able CEOs of 2012-13 (in the large<br />
companies category). He entered the league of a leadership which turns the tide of companies towards stability,<br />
sustenance and self reliance.<br />
Last year, the BI News team endeavored to discover more about associates. We delved independently in detail in niche<br />
topics such as ‘women workforce in manufacturing’ and the evolution towards enhancing gender diversity in the<br />
company, the training and development programs available to empower associates, and the anticipated role of Gen Y in<br />
shaping tomorrow's future of the company. Yet, we have to remember that it is teamwork between all age groups at work<br />
that takes us forward.<br />
The <strong>Bosch</strong> workforce is coming of age with the implementation of Enterprise 2.0 which began late last year.<br />
Collaboration and knowledge sharing are the catchwords. Now all associates are part of the same sphere. For <strong>Bosch</strong>,<br />
globalization is about business beyond borders, about interconnectedness and benefiting from the rich diversity of its<br />
associates.<br />
One of our patient, yet exciting task undertaken since last year was to go back in time and open doors of the history of<br />
<strong>Bosch</strong> in <strong>India</strong>, and create valuable nuggets of company's happenings in the bygone decades. You will learn in depth<br />
about how <strong>Bosch</strong> established itself in <strong>India</strong>. The Bangalore and Nashik plants have played a pivotal role by way of which<br />
<strong>Bosch</strong> has an enduring place in the annals of <strong>India</strong>n Automotive industry. We wish that all other new manufacturing sites<br />
achieve the same success and reach greater heights.<br />
"If I look at <strong>Bosch</strong> in <strong>India</strong> 10 years ago and today, I would say we are fully up to speed as far as the product technology<br />
is concerned. ... We have to be aware that emerging markets are always more volatile and we need to balance between<br />
short-term focus on one hand and long- term focus on the other. The way forward now is to be flexible and have the<br />
agility to adjust to change." - Dr. Bernd Bohr. Undeterred by short-term fluctuations, Dr. Bohr has a way forward.<br />
Thereby, let us seize the opportunities we have and rise to make a difference.<br />
Happy reading!<br />
Dhiraj Singh<br />
Imprint<br />
Cover Image: As we look forward to another enriching and rewarding year, we take a look back at all those defining moments of<br />
2013 that have helped us come so far. While 2013 has been a mixed bag, it surely paved the way for many important developments.<br />
With an eye on the future, this edition of the corporate magazine reminisces the progressive stride of the year gone by, that will<br />
hopefully inspire us to deliver and perform better in the coming future.<br />
Issue 4: January 2014, Editor-in-Chief: Dhiraj Singh, Associate Editor: Roohie Menon, Editorial Assistance: Transcend Solutions<br />
Printing: Print Point <strong>India</strong> Pvt. Ltd.<br />
At the helm of the company: Dr. Steffen Berns<br />
Taking on the mantle from Mr. V K Viswanathan is<br />
Dr. Berns, regional President - <strong>Bosch</strong> Group in <strong>India</strong>, and<br />
MD - <strong>Bosch</strong> Limited.<br />
“It is important that we keep that hunger for growth,<br />
innovation, quality and excellence in processes going,” -<br />
Dr. Berns believes that we must not take our success for<br />
granted as competition is only getting fiercer. His strategy<br />
to move forward is to stay focused on agility, growth and<br />
profitability to meet customer needs.<br />
Dr. Berns sees <strong>India</strong> as a unique high-growth potential<br />
market. “We have to really understand the market<br />
requirements well, leverage on our good customer<br />
relations with agility and speed, to conceive, develop and<br />
introduce new products that meet customer expectations<br />
in terms of spec, price and time-to-market. This means<br />
innovation, with a special focus on cost-innovation,” he<br />
says.<br />
Dr. Berns is not new to <strong>India</strong> as he spent over four years<br />
in the country from 1996 – 99, witnessing the effects of<br />
liberalization on the <strong>India</strong>n auto industry and economy<br />
during the time. He was the first MD of the software<br />
subsidiary Robert <strong>Bosch</strong> Business & Engineering Solutions<br />
(then called RBIN). He was also closely associated with the<br />
initial growth of Gasoline Systems division in <strong>India</strong>.
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Special Edition | 5<br />
Mr. Viswanathan - ‘People are the key to success’<br />
“I think it is important that we see the brighter side of<br />
life and enjoy what we are doing, and find something that<br />
captures our interests,” – Mr. V K Viswanathan, popularly<br />
known as VKV tells us how important it is to stay self-<br />
Vice-Chairman, after having an illustrious career with<br />
<strong>Bosch</strong> Limited as the MD, and regional President - <strong>Bosch</strong><br />
Group in <strong>India</strong>. In 2012, he was also appointed as the<br />
President of Indo-German Chamber of Commerce.<br />
‘Value’ ble CEO of the year<br />
motivated and live life to the fullest, rather than expect to<br />
get motivated.<br />
VKV continues his association with <strong>Bosch</strong> Limited as the<br />
VKV’s calm, yet sharp and a reasonable disposition<br />
reflects 'clarity'.<br />
VKV emerged a winner at a time when <strong>India</strong> was in<br />
the middle of an economic downward spiral. “There<br />
is nothing that can stop you once you have decided on<br />
pursuing your dreams” is a motto he shares with us.<br />
results. The company expanded in diverse businesses<br />
beyond automotive and showed double digit growth.<br />
VKV believes in the tremendous potential of people.<br />
“Ordinary people can achieve extraordinary feats, if<br />
Mr. Viswanathan was declared as a ‘Value’able CEO of<br />
supported by the right tools and training. Organizational<br />
the Year’ by Business World - one of the most respected<br />
success is not as much as about creating a team, but rather<br />
business publications in <strong>India</strong>. Indeed, the last year<br />
picking and putting together the right team.”<br />
was economically challenging enough, both in <strong>India</strong><br />
and abroad. Yet, under his able leadership and effective<br />
The BI News team wishes him a rewarding time ahead.<br />
cost optimization measures, the company strived for a<br />
sustainable and profitable growth which yielded great
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Special Edition | 7<br />
New beginnings<br />
<strong>Bosch</strong> is a dominant player in the automotive sector in<br />
<strong>India</strong>. Taking the same stance ahead, <strong>Bosch</strong> reaffirmed<br />
its commitment to <strong>India</strong> in both automotive and nonautomotive<br />
sectors. It is during the last year that the<br />
businesses were strengthened further with investment<br />
from <strong>Bosch</strong> to continue focus on sustainable growth.<br />
<strong>Bosch</strong> Rexroth <strong>India</strong>’s new plant is design and<br />
engineering hub<br />
Substantial investment led to the expansion of automation<br />
subsidiary <strong>Bosch</strong> Rexroth last year. Operations<br />
commenced in a new high-tech manufacturing plant at<br />
Sanand, Gujarat.<br />
Mr. Andreas Pfundstein, then Head- Operations, <strong>Bosch</strong><br />
Rexroth <strong>India</strong> is proud of this achievement under whose<br />
leadership the project became a reality. “To make this<br />
plant a success it is important to increase the market share<br />
of hydraulic business in <strong>India</strong>, and begin the production of<br />
new products,” he said.<br />
With this first-of-its-kind industrial facility in <strong>India</strong>, the<br />
focus is to ramp up production to enable localization of<br />
products and meet the increasing needs of the market. The<br />
plant is also accelerating activities in close coordination<br />
within its manufacturing network. The new plant<br />
manufactures and provides services for a large variety of<br />
the hydraulic products of <strong>Bosch</strong> Rexroth.<br />
Longest conveyor project in one plant, anywhere in the<br />
world<br />
Rexroth <strong>India</strong> bagged the single largest order worldwide<br />
for supply of Vario Flow Plastic Chain Conveyor systems<br />
from Asian Paints, staving off stiff competition from some<br />
of the biggest international names. The Vario Flow is used<br />
for transporting and material handling applications to<br />
processing stations. With an expected value of above INR<br />
110 million, this application from <strong>Bosch</strong> is equated with<br />
high performance, speed, sturdiness and a cost efficient<br />
solution.<br />
Electrical Drives<br />
Subsidiary <strong>Bosch</strong> Electrical Drives <strong>India</strong> opened a new<br />
facility in Oragadam, Chennai in 2013.<br />
“This move to set up our own <strong>Bosch</strong> plant in Tamil<br />
Nadu, further underlines our commitment to the <strong>India</strong>n<br />
automotive market. With the location in Chennai, we have<br />
expanded our presence beyond our existing automotive<br />
component manufacturing sites in Bangalore, Nashik,<br />
Chakan and Jaipur. From the new plant, we will support<br />
all <strong>India</strong>n automotive customers with our innovative<br />
products from electrical drives” said Dr. Berns during the<br />
inauguration.<br />
The new plant has given the required boost to answer the<br />
demands of the market. The Electrical Drives business was<br />
set up in <strong>India</strong> in 2008 as a joint venture, to stay in pace<br />
with the needs of the global/local OE customers and their<br />
future plans without compromising on technology, quality<br />
and cost. The aim is to capitalize on the emerging growth<br />
in the region.<br />
For the nine months ended September 2013, <strong>Bosch</strong><br />
Packaging Technology and Energy Business continued its<br />
Limited registered an overall growth of 1.7 percent on net<br />
good growth during the same period. These divisions have<br />
sales and income from operations at Rs. 6,564 crores. The<br />
been gradually increasing their presence in the <strong>India</strong>n<br />
non-automotive segment, including Power Tools,<br />
market.
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Special Edition | 9<br />
Closing of Indo-German Urban Mela<br />
Associates in focus<br />
The Indo-German Urban Mela, started its epic journey in<br />
Mumbai early 2012 and then toured Bangalore, Chennai<br />
and Delhi. It ended its itinerary with the last showcase<br />
in Pune early last year. The 10-day travelling exhibition<br />
in Pune took place at the Deccan College Ground in<br />
Yerawada, from January 11th to 20th. It was part of the<br />
celebrations titled "Germany and <strong>India</strong> 2011-2012: Infinite<br />
Opportunities" to commemorate 60 years of Indo-German<br />
diplomatic ties. The 12 specially designed pavilions came<br />
to life with interactive presentations which showed how<br />
the problem of cities could be addressed. This unique<br />
German road show had over 3,70,000 visitors.<br />
Women at <strong>Bosch</strong> pioneering change<br />
There is a general notion that despite many positive<br />
social changes, <strong>India</strong> remains a male-centric society. And<br />
manufacturing industry even more so.<br />
Diversity has contributed to the success of company. The<br />
women at <strong>Bosch</strong> <strong>India</strong> are just a few among many women<br />
who are pioneering change.<br />
Inclusion of women at work place has become a key factor<br />
in achieving national success. <strong>Bosch</strong> <strong>India</strong> understands<br />
this issue and has taken measures to achieve a balance of<br />
gender. Today the number of women employed at <strong>Bosch</strong><br />
locations in <strong>India</strong> is gradually increasing. <strong>Bosch</strong> <strong>India</strong> was<br />
able to achieve a target of 23.1% of female hires out of the<br />
total technical hires in the country.<br />
Saritha Poovanna – the only woman heading a<br />
manufacturing department at the Bangalore plant, and<br />
the only woman in the common rail pump team, aptly<br />
summarizes the changing times having joined <strong>Bosch</strong> over<br />
14 years ago – “There is increased acceptability of women<br />
in different roles and an understanding of the advantages<br />
that a truly diverse team brings to the organization”.
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Special Edition | 11<br />
Training and Development with the vision to create<br />
‘glocal’ workforce<br />
<strong>Bosch</strong> is increasing focus on Gen Y<br />
Employee development is a critical focus at <strong>Bosch</strong>.<br />
Training associates is part of a long-term investment<br />
plan. Especially during difficult business times, such as<br />
last year, the effective training programs worked towards<br />
reinforcing the basics that helped associates understand<br />
and cope with the swings of business.<br />
generic to technical topics, with a good mix of theory<br />
and practical sessions. Post FOCAS, the young associates<br />
progress to Nurturing Young Talent (NYT) program,<br />
through which they are integrated seamlessly into their<br />
respective business units by exposing and nurturing their<br />
‘passion for engineering’ through a mentor.<br />
<strong>India</strong> is a country with a large number of young people,<br />
especially the Generation Y (those born between 1981 and<br />
2000). With 65 percent of its population under the age of<br />
35, <strong>India</strong> has one of the largest available workforces in the<br />
world. The contribution of this young talent is imperative<br />
for <strong>India</strong>’s own development.<br />
The aspiration to develop and take the country forward<br />
also rests with the companies. Gen Y accounts for around<br />
43 percent of the total white-collar population at <strong>Bosch</strong><br />
Limited. HR programs such as the Junior Management<br />
Program (JMP) and the Technical Management Program<br />
(TMT) help identify and understand the needs of Gen Y.<br />
Yet, as <strong>Bosch</strong> transitions into a younger workforce,<br />
Krishna A (RBIN/HRC RBIN/HRL), believes that<br />
these changes can throw up both new challenges<br />
and opportunities. He says, “One of the challenges<br />
is to coordinate and harmonize the work of multiple<br />
generations in the same workplace.” And this is a real<br />
challenge.<br />
<strong>Bosch</strong> Training Centre – ‘Fit for Future’<br />
“In <strong>India</strong>, our vision works towards enabling managers in<br />
becoming ‘glocal’ executives with <strong>India</strong>n roots but global<br />
leadership capabilities,” - says Krishna A elaborating on<br />
<strong>Bosch</strong> <strong>India</strong>’s vision. The human resource function which<br />
he heads offers around 271 training programs in the areas<br />
of technical development and management as well as soft<br />
skill building.<br />
The <strong>Bosch</strong> Training Centre (BTC) is globally responsible<br />
For associates in the mid- to senior level category,<br />
the primary focus is on managerial and leadership<br />
competencies. The premium - Executive General<br />
Management Program (RK/GM) is designed to meet the<br />
requirements of the senior management.<br />
Mr. Krishna’s advice to associates is to plan career from<br />
a long-term perspective, apart from acquiring expertise<br />
in one domain, which could serve as a foundation when<br />
assuming general management responsibilities. This is<br />
definitely a message to take home.<br />
for training and development activities across different<br />
regions. The BTC-IN team looks to create value through<br />
competitive, high quality and innovative training<br />
solutions, while focusing on programs such as ‘innovation<br />
beyond borders’ that place <strong>Bosch</strong> on the track of being ‘Fit<br />
The future associate landscape of <strong>Bosch</strong> is going to be even<br />
more gender diverse with the inclusion of women at all<br />
levels, especially senior. More Gen Y enthusiasm will be<br />
here to balance the tone of the middle-aged company.<br />
for Future’.<br />
Robust training programs<br />
“The diversity at RBEI demands a robust landscape of<br />
training and development to meet the wide spectrum<br />
across technical domains, project management capability<br />
and leadership/entrepreneurial mindset building,”<br />
articulates Mr. Sathyanarayana T K (RBEI/HRL).<br />
Software subsidiary RBEI has FOCAS (foundation course<br />
for new associates) which includes trainings ranging from
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Special Edition | 13<br />
Enterprise 2.0 - changing ways of<br />
communication with collaboration<br />
<strong>Bosch</strong> LeaderSpeak<br />
The BI News Editorial Team had the opportunity to<br />
connect with the global and local leadership team. Our<br />
leaders shared with us their insights and strategies to take<br />
<strong>Bosch</strong> forward.<br />
of business’ compared to some other countries, is<br />
extremely matter-of-fact oriented in <strong>India</strong>. That’s why the<br />
support from customers and associates has been so very<br />
rewarding.”<br />
Dr. Bernd Bohr<br />
Being responsible for <strong>India</strong> region, there is little that<br />
escaped Dr. Bohr’s attention when it came to the auto<br />
“Doing business<br />
with an <strong>India</strong>n<br />
customer is<br />
relationshiporiented<br />
and<br />
industry dynamics in the sub-continent. Foremost, Bohr<br />
found that the optimism and openness to try something<br />
new here in <strong>India</strong> with the positive stance to move forward<br />
contrasts to the German culture. <strong>India</strong>ns see opportunity<br />
first and then bump into problems.<br />
long-term<br />
oriented. It<br />
needs some time<br />
to build up the<br />
relationship,<br />
but once you<br />
have it, and you<br />
have a solid<br />
Agile and foresighted, Dr. Bohr’s mind perfectly identifies<br />
opportunities with a knack for fishing out the right details<br />
and existing trends in the market. He insists that one can<br />
very much learn here in <strong>India</strong> and then sell the technology<br />
to the world - “The ECU which was developed for the<br />
Tato Nano, with some changes to meet Euro 5 emission<br />
requirements, is today in high-volume German cars.”<br />
Expressions are virtual now<br />
Digital tools have changed the way we communicate and<br />
collaborate in our professional and personal lives. To<br />
stay in tune with the times, <strong>Bosch</strong> has devised its own<br />
enterprise solutions and joined the social media platform,<br />
Enterprise 2.0 at <strong>Bosch</strong><br />
The corporate motto of E2.0 is to ensure faster, flexible,<br />
direct and efficient communication and collaboration<br />
between associates as well as with customers, partners<br />
and other stakeholders.<br />
performance,<br />
you have a<br />
pretty stable<br />
business relationship. The ‘build a relationship kind<br />
After serving as Member - Board of Management of Robert<br />
<strong>Bosch</strong> GmbH, and Chairman – Automotive Group, Dr. Bohr<br />
stepped down from his career with <strong>Bosch</strong> to move on to a<br />
new phase in his life since the mid of last year.<br />
both for the internal and external stakeholders.<br />
While the advent of social media on the one hand is<br />
decreasing genuine human face-to-face communication,<br />
on the other it is also an enabler of revolutions!<br />
Expressions are virtual – whether accolades or<br />
complaints. Controlling conversations online is never a<br />
possibility, but by being online, <strong>Bosch</strong> is participating and<br />
showing that it is a company that cares.<br />
Currently in the process of implementation, E2.0 will<br />
inevitably transform <strong>Bosch</strong> into a highly connected<br />
company. The arrival of E2.0 demands a paradigm shift in<br />
the way we work. The change in culture calls for more trust<br />
in each other, spirit to work together and find solutions by<br />
collaborating.<br />
<strong>Bosch</strong> Connect<br />
Internally, the ‘<strong>Bosch</strong> Connect’ social business platform<br />
will help increase efficiency and speed in collaboration<br />
processes, extend internal dialogues to make strategic<br />
decisions, and use creativity of <strong>Bosch</strong> associates for the<br />
overall well-being of the company.<br />
On the external front, <strong>Bosch</strong> <strong>India</strong> has tasted considerable<br />
success and engaged conversations with the digital natives<br />
on social media platforms such as Facebook and Twitter.<br />
Franz Hauber<br />
“Our<br />
customers are<br />
demanding high<br />
performance<br />
products and<br />
quality, in-time<br />
delivery, and<br />
competitive<br />
prices,” – says<br />
Mr. Hauber<br />
(RBIN/EM),<br />
who took up the<br />
responsibility<br />
of the newly<br />
established<br />
function of<br />
‘Determination’ and ‘initiative’ are Mr. Hauber’s marked<br />
qualities. His natural technical orientation makes him very<br />
shop floor orientated. It’s important for me to understand<br />
the technical and business processes from bottom-up in<br />
order to make appropriate decisions.”<br />
“Open and transparent communication, including<br />
feedback, is a key tool in my leadership style.” Mr. Hauber<br />
is responsible for the functions of manufacturing, quality,<br />
location projects, health, safety and environment, and<br />
plant security matters for various business divisions.<br />
Associated with <strong>Bosch</strong> for over a good 28 years, Mr.<br />
Hauber has worked in various functions starting with<br />
ABS hydraulics. Before moving to <strong>India</strong>, he headed the<br />
Bamberg plant and the injector product team there.<br />
Yet, the journey has to meet its destination Enterprise 2.0<br />
as <strong>Bosch</strong> has a long way to go. Are you ready?<br />
Executive VP -<br />
Manufacturing<br />
and Quality<br />
Management at <strong>Bosch</strong> Limited since last year.
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Special Edition | 15<br />
Dr. Hildenbrand<br />
“Interestingly,<br />
our customers<br />
often keep<br />
wondering if<br />
they receive<br />
parts from<br />
<strong>India</strong>, China,<br />
Japan or Europe<br />
considering the<br />
quality is the<br />
same!”<br />
Dr. Markus<br />
Hildenbrand<br />
brought<br />
uncompromised<br />
quality and<br />
executed long-term plans at the automotive electronics<br />
subsidiary business at Naganathapura. He served as the<br />
first MD - <strong>Bosch</strong> Automotive Electronics <strong>India</strong> since its<br />
inception in 2008, until the mid of last year. The first batch<br />
of ECUs were supplied for Tata’s Nano cars.<br />
Despite the fact that the average electronic content per<br />
vehicle in <strong>India</strong> is still less compared to European and<br />
other markets, the demand for advanced engine control<br />
and management systems, and superior safety systems<br />
is increasing gradually in <strong>India</strong> as car manufacturers<br />
demand components at competitive prices.<br />
Emphasizing on <strong>Bosch</strong>’s technology localization<br />
capabilities, Dr. Hildenbrand also added, “The automotive<br />
electronics subsidiary is a good partner for low-cost<br />
vehicles as well as high-end vehicles.” The <strong>India</strong>n market<br />
is becoming more technology conscious as consumer<br />
awareness is rising.<br />
Grobe Thomas<br />
“The wide<br />
geographical<br />
spread of <strong>India</strong>,<br />
coupled with<br />
the dynamics<br />
and challenges<br />
of conducting<br />
business,<br />
means that as<br />
a company if<br />
we want to win<br />
new market<br />
segments and<br />
customers, we<br />
will have to<br />
concentrate<br />
and channelize<br />
our efforts to understand and implement the measures<br />
required by the region.”<br />
“We want to become a strong 'local hero',” asserts Dr.<br />
Grobe. A man with many plans, goals and a clear vision,<br />
Dr. Grobe is enthusiastic to take <strong>Bosch</strong> Rexroth <strong>India</strong> into<br />
a vibrant future, as the MD of the subsidiary. He believes<br />
that the onus to explore business in the domestic market<br />
totally rests on the team as opportunities are ample.<br />
“Investments in infrastructure projects, construction,<br />
modernization and automation projects are well on track<br />
in <strong>India</strong>.”<br />
Citing the example of an electronic hitch control<br />
developed by <strong>Bosch</strong> Rexroth <strong>India</strong>, Dr. Grobe points, “The<br />
entire system including the software was developed in<br />
<strong>India</strong>.” This system is more than a customized solution in<br />
the market, where only mechanically controlled systems<br />
are available at the moment.<br />
The new technical centre at the plant in Sanand, Gujarat<br />
now enables flexibility in production for customization<br />
and development of products for local as well as other<br />
Asian markets.<br />
Venugopalan<br />
C M<br />
Mr. Venugopalan C M (SE/SIN, TT/SIN) spoke to us about<br />
the road ahead for <strong>Bosch</strong>’s energy business in <strong>India</strong>. In his<br />
new challenging role he is looking forward to establishing<br />
“As a developing<br />
economy,<br />
<strong>India</strong> offers<br />
<strong>Bosch</strong> as a major player in the energy arena, while striving<br />
to evolve the business into a full-liner service provider.<br />
us immense<br />
opportunities<br />
in the energy<br />
segment both<br />
on generation<br />
and energy<br />
efficient fronts.<br />
Internally, the division had to face a setback due to<br />
the global decision to stop the worldwide business of<br />
crystalline photovoltaic (PV) business. Despite this, his<br />
team acquired strategic customers and are in the process<br />
to providing turnkey energy solutions to commercial and<br />
industrial clients.<br />
We look forward<br />
to increasing<br />
our product<br />
portfolio in the<br />
energy segment,<br />
by introducing<br />
As the awareness, and subsequently investment in the<br />
nascent renewable energy sector increase in <strong>India</strong> to tap<br />
into the powers of solar energy, we are eager to see <strong>Bosch</strong><br />
become a dominant player in the segment and wish Mr.<br />
Venugopalan a grand success ahead.<br />
DIY an apt concept for a country that is coming of age<br />
residential solar energy products, HVAC products,<br />
combined heat, power and cooling projects (CHPC) and<br />
geothermal energy apart from others.”<br />
<strong>Bosch</strong> Power Tools has been paving the way in <strong>Bosch</strong> <strong>India</strong><br />
for breakthrough marketing concepts. Launching its first<br />
Do-It-Yourself (DIY) Square in Bangalore, the Square<br />
caters to independent people with an artistic bent of mind.<br />
<strong>India</strong>’s burgeoning middle class population is the very<br />
segment that DIY will look to target and influence. It’s at<br />
the DIY Square that people can discover a world of hobbies<br />
using the wide range of <strong>Bosch</strong> Power Tools. And for those<br />
seeking guidance, help is also on hand. At the DIY Square<br />
customers can seek expert assistance from professionals.<br />
The first of its kind touch-feel-try center in Bangalore<br />
looks to shape the growing market in <strong>India</strong>.
16 | Special Edition <strong>Bosch</strong> <strong>India</strong> News | January 2014 <strong>Bosch</strong> <strong>India</strong> News | January 2014<br />
Special Edition | 17<br />
Bangalore and Nashik Plants –<br />
forerunners of <strong>Bosch</strong> in <strong>India</strong><br />
Bangalore plant completes 60 glorious years<br />
Taking the legacy and onus forward: Nashik plant<br />
The Bangalore plant is almost as old as <strong>Bosch</strong> in <strong>India</strong><br />
itself. It is the first manufacturing base of <strong>Bosch</strong> in <strong>India</strong>,<br />
constructed after the formation of company Mico*.<br />
Tackling the government rules on imports and problems<br />
faced by faulty local competitors, the plant started<br />
manufacturing of spark plugs for petrol engines and fuelinjection<br />
equipment for diesel engines under license from<br />
<strong>Bosch</strong> in 1953. Boost to business came when the <strong>India</strong>n<br />
government called for locally made diesel stationary<br />
combustion engines to irrigate <strong>India</strong>n fields as part of the<br />
First Five Year Plan. There was no looking back since then.<br />
Production of delivery valves, nozzles and multi-cylinder<br />
diesel-injection systems were the next in the line of<br />
products. By the mid 70s, the plant exported spark plugs<br />
to the Soviet Union, and multi-cylinder injection pumps to<br />
engine manufacturers in Europe and the U.S. Apart from<br />
automotive components, the Bangalore plant made efforts<br />
to diversify by manufacturing special purpose machines in<br />
1965, and Power Tools in the late 90s.<br />
Except for the PF pump, gear pump and NG valves, all oldgeneration<br />
products continue to be made at the Bangalore<br />
plant. The plant was the first in <strong>India</strong> to rollout the new<br />
generation common rail pumps in 2006.<br />
Supply to the agrarian sector has been growing at a rapid<br />
rate of 20 percent each year. At the end of 2012, <strong>Bosch</strong> had<br />
a dominant share of 85 percent of the market by selling<br />
around 0.96 million pumps, covering both OEMs and<br />
aftermarkets.<br />
When the Bangalore plant had reached its fullest capacity,<br />
a pilot plant was set up as the second manufacturing site<br />
in Nashik in 1969. In 1972, production of fuel injection<br />
nozzles and nozzle holders began in full swing.<br />
The Nashik plant has played an instrumental role in the<br />
transformation of the predominantly agricultural town<br />
into an industrial hub. The city is also home to several<br />
other large corporations such as M&M, Ashok Leyland,<br />
Eaton and Epcos.<br />
In 2007, Nashik plant manufactured <strong>India</strong>’s first common<br />
rail injector. Located in the Maharashtra Industrial<br />
Development Corporation (MIDC), Sitapura campus, the<br />
Nashik plant manufactures a host of components such as<br />
nozzles and injectors for both classical and Euro series.<br />
The Government of Maharashtra offers the plant investorfriendly<br />
policies and a conducive climate for investment.<br />
In the wake of improved diesel injection equipment<br />
demand, <strong>Bosch</strong> invested Rs. 300 crores in 2012 to augment<br />
the plant’s activities by increasing production space which<br />
has resulted in a considerable headcount increase.<br />
We strongly aspire to see our other manufacturing sites<br />
achieve similar success in the near future.<br />
* Mico (Motor Industries Company Ltd.) is the predecessor<br />
of <strong>Bosch</strong> Limited.
18 | Special Edition <strong>Bosch</strong> <strong>India</strong> News | January 2014 <strong>Bosch</strong> <strong>India</strong> News | January 2014<br />
Special Edition | 19<br />
Awards and Recognition<br />
News at a glance: Important happenings<br />
across <strong>Bosch</strong> <strong>India</strong> in 2013<br />
Regarded as a<br />
benchmark of business<br />
excellence, Fortune<br />
magazine, <strong>India</strong><br />
edition, released the<br />
second edition of the<br />
top 500 companies in<br />
the country. According<br />
<strong>Bosch</strong> Limited was honored with the<br />
prestigious Automobile Component<br />
Manufacturer of the Year 2013 award at<br />
The automotive giant Mahindra & Mahindra<br />
presented the Panchratna award for<br />
‘Business Partner of the Year’ (2012-2013)<br />
to <strong>Bosch</strong> Limited at the Mahindra Supplier<br />
Meet held at Copenhagen, Denmark in May<br />
2013. <strong>Bosch</strong> is constantly focused on customer<br />
to the list released by<br />
the magazine in its<br />
December issue, <strong>Bosch</strong> <strong>India</strong> was ranked 115.<br />
In the sectoral rankings, <strong>Bosch</strong> was ranked<br />
second in the automotive ancillaries list.<br />
Robert <strong>Bosch</strong> Engineering and Business<br />
Solutions Limited (RBEI), the engineering<br />
and software subsidiary of <strong>Bosch</strong> in <strong>India</strong>,<br />
inaugurated the <strong>Bosch</strong> - User Experience<br />
(UX) Studio at Bellandur. The UX team<br />
consists of user-interface designers, product<br />
innovators, market research professionals,<br />
In January, <strong>Bosch</strong> Automotive Electronics<br />
<strong>India</strong> Pvt. Ltd (RBAI) was the first to apply<br />
for the government announced scheme<br />
-Modified Special Incentive Scheme- with<br />
an investment of Rs. 550 crore.<br />
the annual Car & Bike <strong>India</strong> Awards show<br />
satisfaction, and continues to do so<br />
rapid prototyping professionals among<br />
held on January 8, 2013.<br />
even today. Appreciating this stance,<br />
others. They will work on creating and<br />
hard work and dedication of the <strong>Bosch</strong><br />
improving products, services, systems, and<br />
team in <strong>India</strong>, Tata Motors Limited<br />
experiences, as well as identifying new ways<br />
(TML) honored <strong>Bosch</strong> by awarding<br />
to grow.<br />
the prestigious “Special Citation of<br />
Distinction.”<br />
On January 13, 2013, the 11th edition of<br />
the Nashik Run was held at the Mahatma<br />
Nagar ground. The Nashik Run is<br />
organized by <strong>Bosch</strong> in collaboration<br />
with Electronics Components, Modules<br />
Dun & Bradstreet conferred its<br />
prestigious Corporate Award for 2012<br />
to <strong>Bosch</strong> Limited in the auto component<br />
sector.<br />
<strong>Bosch</strong> was recognized as the ‘Star MNC of<br />
the Year 2012’ by Business Standard, one<br />
of <strong>India</strong>’s leading financial dailies. The<br />
award show was hosted on 23rd March<br />
2013 in Mumbai. Dr. Steffen Berns (RBIN/P)<br />
received the award from the Hon’ble<br />
President of <strong>India</strong> Shri. Pranab Mukherjee.<br />
and Systems (EPCOS) on behalf of the<br />
Nashik Run Charitable Trust (NRCT). The<br />
Nashik Run this year again witnessed an<br />
enthusiastic participation with around<br />
20,000 people taking part.<br />
<strong>Bosch</strong> Power Tools launched its trendy<br />
new-age Home and Car Washer range<br />
as part of its Do-it-Yourself category of<br />
products in <strong>India</strong>. The Home and Car<br />
Washers are ideal to clean floors, patios and<br />
help remove stubborn dirt in difficult –toreach<br />
corners.<br />
<strong>Bosch</strong> Brand Building: The B3 campaign.<br />
Last year, it was announced that the <strong>Bosch</strong><br />
An ambitious campaign that began in<br />
Adugodi plant would be shifting to a new<br />
2004 to ensure a sustained and seamless<br />
The Institute of Public Enterprises<br />
(IPE) conferred <strong>Bosch</strong> <strong>India</strong> with<br />
“IPE Corporate Excellence Award<br />
(Corporate Excellence)” in October 2013.<br />
Recognizing <strong>Bosch</strong> for its remarkable<br />
corporate social responsibility practices,<br />
the award consisted of a statuette and a<br />
citation.<br />
Diesel Business Systems, Nashik, <strong>Bosch</strong><br />
Limited won the coveted CII-Exim Bank<br />
Award for Business Excellence at the 21st<br />
CII National Quality Summit.<br />
<strong>India</strong> is grappling with an alarming<br />
trade deficit. Yet, against this grim<br />
backdrop, <strong>Bosch</strong> Limited won the<br />
‘Star Exporter Award 2013’ from the<br />
Federation of Karnataka Chambers of<br />
Commerce & Industry (FKCCI).<br />
location in Bidadi. On September 18, 2013,<br />
<strong>Bosch</strong> Limited broke ground for its new<br />
plant in Bidadi. Present on the occasion<br />
were the Chief Minister of Karnataka,<br />
Mr. Siddaramaiah, and Dr. Steffen Berns<br />
(RBIN/P). Spread over 97 acres of land in<br />
Bidadi, <strong>Bosch</strong> is investing over Rs 250 crores<br />
for the initial development of this new<br />
facility.<br />
transition from Mico to <strong>Bosch</strong>. The B3<br />
campaign has now been earmarked as a<br />
landmark case study written by Dr. Seema<br />
Gupta, Assistant Professor, Marketing from<br />
the <strong>India</strong>n Institute of Management (IIM),<br />
Bangalore. In addition, IIM has signed<br />
an agreement with Harvard Business<br />
Publishing to distribute selected case study<br />
for the year 2012-13.<br />
On June 11, 2013 Robert <strong>Bosch</strong><br />
(Bangladesh) Limited inaugurated its<br />
first office in Dhaka. Through this, <strong>Bosch</strong><br />
will cater to the needs of the local market<br />
directly.
<strong>Bosch</strong> <strong>India</strong> News invites news, views, stories, comments and suggestions with appropriate photos and captions from all of you. Please<br />
send us your articles to the Editor, <strong>Bosch</strong> <strong>India</strong> News or e-mail us at bi.news@in.bosch.com before by March 15, 2014 for the next issue.<br />
Edited and published by Dhiraj Singh on behalf of <strong>Bosch</strong> Limited, Hosur Road, Adugodi, Bangalore 560 030. Reproduction of any article<br />
from <strong>Bosch</strong> <strong>India</strong> News, without express permission of the editorial team is a violation of copyright.