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Have I had too much to drink and drive – A<br />
Solid Solution to Answer the Big Question…<br />
What if you had the power find out quickly what your<br />
blood alcohol level is, would you be interested? You could<br />
be saving one life or more in the process. This is what we<br />
are here to talk about, an amazing new product that can<br />
do just that in the matter of two short minutes of your time you can find out if it is safe to be within the<br />
legal limits of the law with your blood alcohol content, and that the guessing game right out of the<br />
question.<br />
Introducing “<strong>LifeSaver</strong>” Stiks Æ that give you the freedom and allow for intelligent lifestyle decisions. How<br />
many times have you had a drink or two or more and wondered what your body alcohol content was and<br />
if you are “safe” to drive? This is just one test accomplished with the non invasive technologies that<br />
<strong>LifeSaver</strong> has to offer! “<strong>LifeSaver</strong>” opens the door to that question we may all ask ourselves from time<br />
to time when we consume alcohol. Why guess when you can get an answer and remove the risk of bad<br />
judgment calls, as alcohol can give a sense of false confidence which after drinking, especially if you want<br />
to drive is not a good thing.<br />
99.9% accuracy is also in your hands when using our product. It doesn’t get much better than that! Just<br />
think for checking alcohol levels in your body, it’s not necessary for a doctor to be<br />
present, much less a law enforcement official and nobody relishes that experience.<br />
Instead of putting yourself and others in jeopardy when getting behind the wheel and<br />
driving, why not “test yourself” first.<br />
You really can’t lose as a very small amount of saliva is required for the test to<br />
complete and the Stiks Æ even “test themselves” to ensure there has been no<br />
tampering with the testing unit. If the product does not show a result of either<br />
positive or negative, then toss it and use another one and so no worry about “false<br />
positives” as that is always a concern with any type of lab testing today. The image on<br />
the left shows how the easy the results are to read, just look for the plus or negative<br />
response to read the results. The product has no special environmental needs, so if<br />
stored in a place where the temperature reaches 100 degrees – no problem as the<br />
product can hold up to the demands of surviving in most any environment.<br />
When testing for alcohol, a minus sign means you are under the legal limits of 0.08%<br />
and if you see the plus sign, that means don’t drive and that your blood content is over the legal limit and you<br />
can made an intelligent decision to have someone else drive, wait a while or call a cab. The shelf life is 2<br />
years so if you put one in your purse today, it’s good to go in a couple months or even longer.<br />
In the workplace, restaurants, etc. Stiks Æ offer timesaving solutions and<br />
ease of use. Just think if you were applying for a job and had to have a<br />
screening for alcohol or drugs, no running to the rest room or a laboratory<br />
facility and chances of compromising as the test is quickly done in view of<br />
all. In the fast paced world we live in today, time is so valuable and having<br />
accurate information in hand is more than valuable, it can be a “Lifesaver”.<br />
Find out today what <strong>LifeSaver</strong>s can do for you in less than 2 minutes time. Follow us on our website and<br />
talk with us on Twitter and Facebook. We would love to hear what you have to say and we will keep you<br />
updated on all our new products and services as they become available!
Healthcare Diagnostics Is Becoming Highly Disruptive – How to Be Part of<br />
the Investment Revolution and Help the World Get Healthier Through<br />
Innovative Technologies<br />
Now that we have your attention please take a look at where<br />
the world of diagnostics and saliva testing is headed with a<br />
patented, simple and efficient way to save lives. Certainly you<br />
may have heard some of this before, but you have not heard our story so please take a few moments of<br />
your time and see what is emerging with creating simple and efficient diagnostic processes and the ability<br />
to save lives. If this is something that attracts your interest, and why wouldn’t it, please read on as the<br />
answer lies in the Stiks Æ.<br />
So what are Stiks Æ and what do they do? First of all they take a<br />
complicated and time consuming diagnostic test and make it<br />
simple, easy for the person giving the test and easy for the person<br />
taking the diagnostic test. No doubt you are aware of all the<br />
types of screenings and lab tests that are on the market today and<br />
yes they are plentiful but each one has a “specific” process to<br />
follow in order to ensure accuracy. What if those processes could<br />
be ideally simplified and the areas of false positives erased? Does<br />
this sound interesting…read on…<br />
Our flagship product is called “<strong>LifeSaver</strong>” which is a simple and effective device, a stick that can be used<br />
to detect levels of alcohol and drugs in the body. Currently as an example, an individual has to go to a<br />
lab and have a blood or urine test to provide the desired results. We all know that there are accuracy<br />
risks with many trying to beat the system with using a urine analysis process in either substituting a<br />
sample that is not theirs for one example, and plus they have to leave the room and visit a restroom in<br />
order to capture the sample. What if that process was no longer necessary? <strong>LifeSaver</strong> can do just that<br />
and eliminate the need for a trip to the restroom and to the lab. Sound too good to be true, well it’s<br />
not.<br />
The key to the <strong>LifeSaver</strong> process is not testing blood or urine, but rather using saliva to attain quick<br />
accurate results. If you watch any of the CSI shows on television today you always see the investigators<br />
using a “DNA swab” to collect their evidence, so why does healthcare make it so difficult. Should we not<br />
have the same convenience for testing here as well? Again, we do with <strong>LifeSaver</strong>. The process is very<br />
simple and answers are given in two minutes. Think of the industries that would benefit from the use of<br />
such products when testing for alcohol and drug abuse? Another use would be in the area of human<br />
resources with a pre-employment test. The money that companies spend is huge in this area and if an<br />
employer could have answers on the spot without the lab and urine<br />
tests, would they be interested, you bet they would.<br />
In addition for marketing and advertising campaigns, an area not to<br />
be overlooked, think of the possibilities of being able to hand out<br />
private labeled products. It could be anywhere, at a baseball game<br />
with having a beer or liquor company sponsoring “safe driving night” as<br />
an example, have one available for free upon entering the stadium. Another scenario would be a private<br />
labeled product for a restaurant to hand out when the customer is done paying the bill after they have
enjoyed a nice evening and consumed a bit of alcohol with dinner. This is a nice way for the restaurant to<br />
allow their patrons to check their blood alcohol level and make a responsible decision and the company<br />
with the private label name on the devices will definitely be remembered.<br />
Distributorships per state will be offered that are exclusive along with incentive perks with revenue<br />
sharing at a national account layer as it will encourage servicing of such and an entire circle of<br />
distribution without any distribution facilities as all orders will be drop shipped and a selection of<br />
sample products is the only inventory to be maintained and as you can see the product is very small and<br />
requires no special storage or temperature control. The wholesale cost for one stick doing 7 tests is<br />
$7.00 so where can you find lab tests at that price. Again the product can be specified to only test for<br />
alcohol as well and the wholesale prices of course would be less and all products will be made in the US to<br />
where quality control is assured.<br />
This is only the start as <strong>LifeSaver</strong> International Inc. in association with<br />
Ttest, a medical device manufacturer of saliva based testing products,<br />
takes this same technology up to the next level with diagnosing diseases<br />
and conditions that either kill people or create handicapped or<br />
undesirable lifestyles for all over the world if left untreated. <strong>LifeSaver</strong> and<br />
Ttest have acquired 14 new patents as well as trademarks in the US and<br />
over 100 countries worldwide to create and manufacture the products.<br />
Laboratories that are FDA approved are currently identified and can produce<br />
the product with our supervision and patented processes right here in<br />
southern California.<br />
Industries that stand to benefit include law enforcement,<br />
transportation, common carriers, the military, insurance<br />
companies, hospitals, and last but not least the Red Cross. The possibilities are almost<br />
endless as with Ttest the company goes beyond the alcohol and drug level testing with the<br />
Stiks Æ having medical device identification via the FDA, with a 510K Fast Track application as all<br />
entities contained in the patented areas of the products already have FDA approval.<br />
This is the beginning of the process but what happens when the information is secured, how<br />
do you keep track of what test belongs to whom? The <strong>LifeSaver</strong> StikReader ® handles the next<br />
step. In the world of mHealth today this is the perfect solution as it uses proprietary<br />
software to match with fingerprints, scanned IDs and more to make and store the<br />
connection in an encrypted data base. Each record is time stamped and uses GPS to record<br />
the where the test information was entered.<br />
So far we have just talked about the human side, but imagine farmers being able to test cattle and<br />
rather than the finger print from a cow, use the “ iris” capabilities and they would have an entire data<br />
base on all the livestock they have tested.<br />
Imagine the possibilities too with diabetes and being able to offer someone who is a diabetic, and who<br />
doesn’t know someone who is diagnosed today with diabetes, of offering a way to test glucose levels<br />
without using blood and pricking their finger.<br />
This in itself is huge offering and solution for those who every day go through the process of checking<br />
their blood sugar a few times day.<br />
Our marketing campaigns will include The World Health Organization (WHO), CHAI (Clinton Health<br />
Assurance Initiative), and the Bill & Melinda Gates Foundation along with Fortune 500 companies as this no
doubt will be a game changer in changing the world of diagnostics and creating better health word wide with<br />
simplistic solutions that can be utilized anywhere. Does this sound like something you want to be a part of?<br />
We have also included for a preview look at how the marketing will be presented for consumer awareness as<br />
well. Consumer awareness and approval is very much a part of the solution and will be addressed and utilized<br />
appropriately via social networking to create a positive and inviting perception.<br />
Current manufacturing costs are $0.75 for single-pad products and $1.50 for multi-pad products and the<br />
wholesale prices will range from $1.50 to $7.00 and again all made in the USA. Revenue projections with<br />
additional details are available to further substantiate the value of an investment in our products. Visit our<br />
website for more information and for detailed investment opportunities contact us at the phone number or<br />
email listed below as this is an outstanding opportunity to invest at the ground level with technologies that<br />
are set to both disrupt and improve healthcare and screening processes around the world and at the same<br />
time provide a desired return on your investment.<br />
www.a<strong>LifeSaver</strong>.com<br />
Phone: 949-367-1191<br />
ted@alifesaver.com
<strong>LifeSaver</strong> and OraQuick HIV Product Comparison<br />
FDA approves 1 st rapid, take-home HIV test OraSure’s “OraQuick”<br />
Associated Press - July 3, 2012, 1:09 p.m.<br />
The U.S. Food and Drug Administration has approved the first over-the-counter HIV test, allowing Americans<br />
to check themselves for the virus that causes AIDS in the privacy of their homes.<br />
The OraQuick test detects the presence of HIV in saliva collected using a mouth swab. The test is designed to<br />
return result within 20 to 40 minutes.<br />
Government officials estimate one-fifth, or about 240,000 people, of the 1.2 million HIV carriers in the U.S.<br />
are not aware they are infected. Testing is one of the chief means of slowing new infections.<br />
FDA officials said the test is aimed at people who might not otherwise get tested.<br />
"The availability of a home-use HIV test kit provides the option for individuals to get tested so that they can<br />
get medical care," said Dr. Karen Midthun, of the FDA's Center for Biologics Evaluation and Research.<br />
A trial conducted by Orasure showed the home test correctly detected HIV in those carrying the virus only 92<br />
percent of the time. That means the test could miss 1 person for every 12 HIV-infected people who use the kit.<br />
The test was accurate 99 percent in ruling out HIV in patients not carrying the virus. That means the test<br />
would incorrectly identify one patient as having HIV for every 5,000 HIV-negative people tested.<br />
The FDA previously approved several HIV test kits designed to be used at home, although those kits - usually<br />
require a blood sample - must be sent to a laboratory to be developed.<br />
Orasure has marketed a version of OraQuick to doctors, nurses and other health care practitioners. When used<br />
by professionals, the test is shown to accurately identify both carriers and non-carriers 99 percent of the time.<br />
While it's not clear why the test appears less accurate in consumer trials, company researchers said they<br />
expected the test's specificity to drop when used by consumers versus professionals.<br />
Orasure plans to launch the test in October, selling it through retailers like Walgreens, CVS and Walmart, as<br />
well as online pharmacies. Whereas the test marketed to health-care professionals costs about $17.50,<br />
Orasure expects the consumer version to sell for more. The company is not announcing a price yet, but said<br />
it would be just under $60.00. CEO Doug Michels said the additional cost to the consumer will help pay for a<br />
toll-free call center to provide counseling and medical referrals to test users.<br />
This approval represents $500 - $750 Million in revenue per year<br />
This article has been condensed in the interest of space. The article can be found in its entirety here. www.usatoday.com<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
Finally, the FDA has realized the necessity for the public to be able to purchase an Over The Counter (OTC)<br />
HIV test that can be used in the privacy of their homes. Rather than scheduling an appointment with a doctor<br />
or a laboratory, the public now has an opportunity to purchase an at-home HIV test that delivers same-day<br />
results significantly cheaper than a doctor or a laboratory visit and most importantly, no needle.<br />
The biggest challenge <strong>LifeSaver</strong> faces is educating the public when it comes to saliva-based testing. This FDA approval<br />
brings creditability and awareness to the benefits of saliva-based testing. OraSure's approval by the FDA solves this<br />
issue for <strong>LifeSaver</strong>. OraQuick’s test is poised to generate massive exposure for saliva-based testing and profits.<br />
The estimated market for these tests in the US is between $500 and $750 million dollars per year. OraSure will<br />
initially control this market (this is the only saliva-based HIV test available) with their product until the launch<br />
of <strong>LifeSaver</strong>’s HIV Stik ® .<br />
Upon release of the <strong>LifeSaver</strong> HIV Stik ® , the public will quickly become aware of its superiority in every<br />
category including accuracy, ease of use and price! Please see the comparisons below.<br />
A Brief Comparison of OraQuick and <strong>LifeSaver</strong><br />
<br />
<strong>LifeSaver</strong> HIV Stik ® Advantages<br />
<strong>LifeSaver</strong> has simple, easy-to-use instructions<br />
featuring a (+) or (-) sign that virtually anyone can<br />
understand.<br />
OraQuick Advance HIV Shortcomings<br />
OraQuick HIV Test instructions are lengthy,<br />
complex and difficult to understand.<br />
<strong>LifeSaver</strong> has a faster collection rate (seconds vs. 2<br />
full minutes for OraQuick).<br />
OraQuick Requires 2 full minutes of swabbing the<br />
month to collect the required amount of sampling.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<strong>LifeSaver</strong> is not compromised by food or liquids in<br />
the mouth and there is no wait time.<br />
A small amount of saliva is all that is necessary<br />
“As easy as licking a stamp”<br />
<strong>LifeSaver</strong> has a faster read time (2 minutes vs.<br />
20- 40 minutes).<br />
<strong>LifeSaver</strong> is $7.00 vs. $17.50 to health care<br />
professionals.<br />
<strong>LifeSaver</strong> guarantees accurate results.<br />
<strong>LifeSaver</strong> is the only test that positively verifies the<br />
collection of the sample and that the test has been<br />
completed correctly.<br />
<strong>LifeSaver</strong> has superior packaging and higher<br />
resistance to humidity and heat up to 100 0 F,<br />
making it better equipped for shipping and storage<br />
both on a shelf and at home.<br />
<strong>LifeSaver</strong> guarantees 2 years shelf life.<br />
OraQuick is sensitive to residues in the mouth.<br />
The subject must refrain from eating or drinking a<br />
minimum of 20 minutes before using the test.<br />
OraQuick Requires 20-40 minutes of wait time for<br />
results.<br />
OraQuick Test cost $17.50 to health care<br />
professionals and will cost just under $60.00 to the<br />
public.<br />
OraQuick is only 92 % accurate when used by<br />
non-professionals according to the FDA.<br />
OraQuick has a lower temperature tolerance of 79 0<br />
F, requiring refrigeration in most cases and risks<br />
comprising reliability due to inadequate storage<br />
during delivery, on the shelf, or at the home.<br />
OraQuick have less than one year of shelf life.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
Directions for Using the <strong>LifeSaver</strong> HIV Stik ®<br />
A (+) or (‐) symbol appearing on the test pad indicates a Positive or Negative result<br />
that the test has been completed successfully.<br />
Step 1: Simply wipe the Stik ® over the tongue.<br />
Step 2: Read the results in less than 2 minutes.<br />
If No Symbol appears, discard.<br />
<strong>LifeSaver</strong>’s HIV test is that simple to use.<br />
NOT ACTIVATED<br />
If NO SYMBOL appears; the test was compromised and<br />
must be discarded.<br />
NEGATIVE READING<br />
If the Stik ® DOES NOT DETECT the substance,<br />
a minus sign appears<br />
POSITIVE READING<br />
If the Stik ® DETECTS the substance, a plus sign appears<br />
<strong>LifeSaver</strong>’s HIV Stik ® positively verifies that the test has been completed correctly,<br />
Eliminating False Negatives<br />
Directions for Using the OraQuick HIV Test are listed in the following 5 pages.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
These are the steps a consumer would need to precisely follow in order to use the OraQuick test.<br />
OraQuick’s HIV Test: How To Use Instructions<br />
The administrator of this test should first instruct the subject about the test and how to collect an oral fluid sample for<br />
OraQuick Rapid HIV Test kit. Following which, the test device is then offered to the subject for the collection of the<br />
sample with reference to the guidelines following:<br />
SET UP YOUR WORKSPACE<br />
1. Gather the materials you will need.<br />
2. Allow the test kit to come to operating temperature before<br />
use.<br />
3. Refer to the External Quality Control section in this<br />
package insert to determine when the Kit Controls should<br />
be run.<br />
4. Cover your workspace with a clean, disposable, absorbent<br />
workspace cover.<br />
5. Set an OraQuick ADVANCE ® Reusable Test Stand<br />
(“Stand”) up on your workspace cover. Use only the stand<br />
provided.<br />
6. Put on your disposable gloves as required in accordance<br />
with the Safety Precautions section in this package insert.<br />
7. Prior to testing provide the “Subject Information”<br />
pamphlet to the person being tested.<br />
GENERAL TEST PREPARATION FOR ORAQUICK RAPID HIV TEST:<br />
1. Open the two chambers of the OraQuick Rapid HIV Test Kit Divided Pouch (“Pouch”) by tearing at the notches<br />
on the top of each side of the Pouch (see picture a and b ). To prevent contamination, leave the Test Device<br />
(“Device”) in the Pouch until you are ready to use it.<br />
2. Remove the Developer Solution Vial (“Vial”) from the Pouch. Hold the Vial firmly in your hand. Carefully<br />
remove the cap from the Vial by gently rocking the cap back and forth while pulling it off. Set the cap on your<br />
workspace cover.<br />
3. Slide the Vial into the top of one of the slots in the Stand. DO NOT force the vial into the Stand from the front<br />
of the slot as splashing may occur. Make sure the Vial is pushed all the way to the bottom of the slot in the stand<br />
(see picture c).<br />
NOTE: DO NOT cover the two holes in the back of the Device with labels or other materials. Doing so may cause<br />
an Invalid result.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
SPECIMEN COLLECTION AND TESTING PROCEDURE<br />
The OraQuick ADVANCE ® Rapid HIV-1/2 Antibody Test can be used for testing oral fluid. Refer to the specific<br />
testing procedure below.<br />
ORAL FLUID PROCEDURE<br />
STEP 1: COLLECT<br />
1. Ensure prior to testing that the subject has not had anything to eat,<br />
drink or has chewed gum for at least 15 minutes. Have the subject<br />
wait for at least 30 minutes prior to testing if they have used any oral<br />
care products.<br />
2. Have the person being tested remove the Device from its Pouch. DO<br />
NOT allow the person to touch the Flat Pad (see picture 1A). Check to<br />
make sure that an Absorbent Packet is included with the Device (see<br />
picture 2A). If no Absorbent Packet is present, discard the Device and<br />
obtain a new Pouch for testing.<br />
3. Direct the person to place the Flat Pad above the teeth against the<br />
outer gum. Direct the person to gently swab completely around the<br />
outer gums, both upper and lower, one time around, using the Flat Pad<br />
(see pictures 3A and 4A) for 2 minutes. DO NOT allow the person to<br />
swab the roof of the mouth, the inside of the cheek.<br />
NOTE: Both sides of the Flat Pad may be used during this procedure.<br />
STEP 2: TEST<br />
1. Insert the Flat Pad of the Device all the way into<br />
the Vial (see picture 5A). Make sure that the Flat<br />
Pad touches the bottom of the Vial. The Result<br />
Window on the Device should be facing towards<br />
you (see picture 6A).<br />
2. Start timing the test (see picture 7A). DO NOT<br />
remove the Device from the Vial while the test is<br />
running. Pink fluid will appear and travel up the<br />
Result Window. The pink fluid will gradually<br />
disappear as the test develops (see picture 8A).<br />
Read the results after 20 minutes - 40 minutes in<br />
a fully lighted area.<br />
3. Refer to the Test Result and Interpretation of<br />
Test Result section in this package insert.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
If you are frustrated with the complicated instructions for the OraQuick HIV test, go back to page 3 and read the<br />
two simple steps for the <strong>LifeSaver</strong> test (There are additional OraQuick steps still to follow). Now you will have a<br />
better understanding of why the OraQuick has so many false negative results. Unfortunately, people will get<br />
frustrated with the OraQuick instructions and steps required, taking short cuts resulting in false negatives.<br />
QUALITY CONTROL<br />
A control lone in the “C” area of the result area indicates a valid result. A<br />
valid result indicates that a suitable sample was collected and that the test<br />
functioned properly. The control line will appear on all valid tests,<br />
whether or not the result is negative.<br />
Kit Control:<br />
Re-agents are available separately (Cat No. RBL 308-C). These are used<br />
to verify adequate test performance. Kit controls should be run once per<br />
shift by the test administrator, and whenever changing to a different lot<br />
of tests. Refer to the kit control product insert when using these reagents.<br />
What does the lines on the OraQuick test indicators mean?<br />
NON REACTIVE RESULTS: Only the control line appears<br />
If a single line appears on the test strip in the area adjacent to the triangle labeled “C”, the result is nonreactive.<br />
This suggests the absence of anti HIV antibodies in the specimen.<br />
Note: Using the Negative Kit Control gives thus result (see insert for OraQuick HIV 1/2 Kit Controls)<br />
REACTIVE RESULTS: Two lines appear<br />
If two lines appear on the test strip, adjacent to the triangles labeled “T” and “C” triangles respectively, the<br />
result is considered to be reactive. This suggests the presence of anti HIV antibodies in the specimen. One of<br />
the lines may be darker than the other.<br />
Note: Using the HIV-1 Kit Control or HIV-2 Kit control results in a dark line adjacent to the triangle marked<br />
“C” and a faint line adjacent to the triangle marked “T”.<br />
INVALID: No line present in the “C” area of window.<br />
If there is no line in the area marked “C”, the result is invalid. An invalid test should be repeated with a new<br />
test device. If an invalid test is obtained with an oral fluid specimen, use a blood test procedure for repeat<br />
testing.<br />
<strong>LifeSaver</strong> HIV Stiks ® are simple to use, (as easy as licking a stamp), with easy to read instructions, forensic<br />
quality results in 2 minutes and costs a fraction of the OraQuick test.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
A Visual Comparison of the two products, starting with the <strong>LifeSaver</strong> HIV Stik®<br />
A (+) or (‐) symbol appearing on the test pad indicates a Positive or Negative result<br />
that the test has been completed successfully.<br />
With the market established and the public awareness of the product initiated, <strong>LifeSaver</strong>’s HIV Stik ® will<br />
quickly dominate the competition with its ease of use, superior packaging/shelf life and clinical accuracy.<br />
<strong>LifeSaver</strong>’s lower price for its HIV test will also appeal to consumers, which will be far below what OraSure<br />
will charge.<br />
OraQuick’s accuracy falls well below 100% (92% according to the FDA report). The test involves<br />
complicated instructions that, if not followed correctly, can lead to inaccurate readings. A consumer may take<br />
the test and be less than confident, or unsure of the results.<br />
Lifesaver does not believe that there is any room for error.<br />
Having the legwork of public awareness done, <strong>LifeSaver</strong>’s superior product will easily enter the market and<br />
surpass OraSure to become the global leader in saliva-based HIV testing.<br />
See the following page for the OraQuick Advance HIV-1/2 steps.<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
Now that you have reviewed the information for both tests,<br />
Which product would you choose?<br />
25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 | Fax: (949) 367‐1022
The Looming American Red Cross<br />
Crisis and the <strong>LifeSaver</strong> Solution<br />
Most Americans view the American Red Cross (ARC) as their safety net; a venerable institution ready to serve<br />
citizens in time of need. Whether it’s a terrorist attack or a natural disaster, the ARC is trusted to deliver clean, safe<br />
blood wherever and whenever it is needed.<br />
In truth, the ARC’s blood may not be nearly as safe as people think. Although not well known, more than a dozen<br />
reports have been filed by the U.S. Food and Drug Administration (FDA) against the ARC for poor quality control<br />
standards which have placed people at risk for contracting life-threatening diseases such as AIDS and hepatitis.<br />
For over fifteen years, U.S. federal courts have been demanding that the ARC improve its standards. In the last few<br />
years, courts have imposed over $47 million in fines for the ARC's failure to comply. Worse still, since the ARC<br />
refuses to investigate or even record these mistakes, there is no way of identifying or keeping track of how many<br />
people have been infected by contaminated blood. This situation has grown so serious that the FDA has recently<br />
threatened the ARC with criminal charges if it does not rectify the situation.<br />
No one wants to resolve this matter more than the ARC, but the problem is so deep and widespread throughout the<br />
organization that it is powerless to stop it. Currently, the only existing method to screen a potential donor is by<br />
filling out a complicated and lengthy questionnaire, leading to an interview with a technician. Unfortunately, the<br />
ARC has no way to accurately test donors or verify eligibility before blood is drawn. All blood collection and<br />
distribution requires multiple steps involving numerous departments and personnel, injecting the possibility of<br />
errors into the system and making the source of the problem costly and nearly impossible to identify. A step-bystep<br />
walk through of the blood collection process shows why it is so difficult to correct in its current form.<br />
Steps and costs of the blood draw process:<br />
1. The applicant donor fills out paperwork.<br />
2. The potential donor is then asked a series of questions by the technician.<br />
3. If the donor answers the questions satisfactorily, he/she is then taken into a blood draw room where<br />
another technician draws the blood.<br />
4. The technician packages the blood, which is then shipped to a different facility where it is unpacked and<br />
logged in for examination and analysis.<br />
5. Another technician then analyzes the blood via enzyme analysis to determine its usability.<br />
6. Finally, if the blood tests positive for contamination, it must be destroyed. In addition to the costs incurred for<br />
all of the steps described above, contaminated blood is considered Hazardous Waste material and is very<br />
costly to dispose of.<br />
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •
This long, error-prone chain of events is causing the ARC so many headaches that it has reached a point where<br />
these costs are now threatening the organization’s very existence. In 2009, the ARC generated $2.1 billion in<br />
sales of blood and a net profit of $38.7 million. Last year alone the ARC threw away over $200 million (that they<br />
will admit to) worth of contaminated blood - an amount equal to five times its 2009 profit!<br />
<strong>LifeSaver</strong>’s approach to the American Red Cross is a simple solution designed to deliver safer blood to the public<br />
and eliminate much of this waste. Upon entering the facility, each potential blood donor would be required to<br />
swipe a <strong>LifeSaver</strong> Stik ® across their tongue. Within two minutes, the results are known and the risk of collecting<br />
contaminated blood is eliminated.<br />
By employing <strong>LifeSaver</strong>’s Stiks ® to pre-screen its blood donors, the American Red Cross stands to cut tens of<br />
millions of dollars in waste while simultaneously complying with government regulations. All of the ARC<br />
and its affiliates would adopt the <strong>LifeSaver</strong> Solution. At a price of $7.00 per test, it would save the ARC at<br />
least $150 million annually and boost its profits by a minimum of 250%, if not more.<br />
For <strong>LifeSaver</strong>, this one account (ARC) would generate over $60 million in sales annually (in the US only).<br />
Even though the ARC is the largest blood collection service in the United States, it still accounts for only 43% of<br />
America’s total blood draws. Assuming 25% of the remaining blood collection services in the U.S. adopted this<br />
program, (All of the ARC and its affiliates would have to adopt the <strong>LifeSaver</strong> Solution because they share the<br />
same problems), <strong>LifeSaver</strong>’s domestic sales for this one sector alone would approach $80 million annually (in the<br />
US only) - over twice its projected revenues for the first year of operation.<br />
In addition to potential sales from domestic clients, there are 185 International Federation of Red Cross and Red<br />
Crescent Societies in other countries around the world. Once the non-affiliated blood collection agencies in those<br />
countries are accounted for as well made aware of the <strong>LifeSaver</strong> Solution, the enormous need for <strong>LifeSaver</strong>’s<br />
products and the equally sizeable returns these sales would bring become irrefutable.<br />
“Saving Precious Lives”<br />
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •
The costs to “The American Red Cross”<br />
from contaminated blood<br />
Cost to the American Red Cross<br />
$47 million in fines from U.S. Federal Courts.<br />
Threats of criminal charges being brought against the ARC by the FDA (Federal Food and Drug<br />
Administration).<br />
$200 million in contaminated blood units thrown away each year - five times its 2009 profit of<br />
$38.7 million!<br />
Costs to the Blood Recipient<br />
The risk of contracting infectious diseases, such as AIDS and hepatitis due to contaminated<br />
blood. (Actual number of cases & costs are undetermined because the American Red Cross does not<br />
record or investigate its mistakes.)<br />
Estimated cost savings to The American Red Cross<br />
Using <strong>LifeSaver</strong>’s Stiks ® based on $200 million in contaminated blood and $47 million in fines a<br />
minimum of $200 million.<br />
Total Market Size<br />
ARC’s percentage of the Total U. S. blood collection industry: 43%<br />
Other U.S. blood collection agencies: 57%<br />
Total number of International Federation of Red Cross and Red Crescent Societies in countries around<br />
the word: 186<br />
U.S. population as a percent of the world population: 4.4%<br />
<strong>LifeSaver</strong>’s projected annual sales based on percent of market capture:<br />
American Red Cross:<br />
Other U.S. blood collection services:<br />
$60 million<br />
$20 million<br />
Total worldwide Red Cross / Red Crescent agencies<br />
+ Non-affiliated agencies. Just 10% of these facilities $181 Million<br />
• 25108 Marguerite Parkway, Suite A260 • Mission Viejo, Ca. 92692 • Tel: (949) 367‐1191 Fax: (949) 367‐1022 •
Corporate Office<br />
Ttest USA, Inc.<br />
25108 Marguerite Parkway, Suite A-260<br />
Mission Viejo, CA 92692<br />
Ted Titmus<br />
Chairman/Founder<br />
Phone: (949) 367 – 1191 Direct<br />
Fax: (949) 367 – 1022<br />
E mail: ted@alifesaver.com<br />
Website: www.alifesaver.com