Media Kit - Inside Outdoor

Printed on 100%
Recycled Paper
Printed on 100%
Recycled Paper
Printed on 100%
Recycled Paper
Printed on 100%
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www.insideoutdoor.com
Summer 2008
Winter 2009
www.insideoutdoor.com
www.insideoutdoor.com
www.insideoutdoor.com
www.insideoutdoor.com
Winter 2008
Spring 2008
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A Guide to
Eco-Textile
Guidelines
2009
Business Intelligence
for the Outdoor Lifestyle
Media Kit

We know outdoor executives have access to plenty of instantaneous information.
But one thing decision makers overwhelmingly tell us they can’t get enough of is
thoroughly researched and highly scrutinized news and analysis that can be applied
directly to improving day-to-day operations.
Now entering our seventh year, IO’s staff of seasoned outdoor journalists represents
decades of experience in specialty retail, product manufacturing, business analysis
and living the outdoor lifestyle. We believe this mix of backgrounds is a key
component to complementing your marketing message with the business
modeling, cost-margin analysis, trend forecasting and quantified operational
advice that’s already proven to capture loyalty and engage readers, and studies
show that reader engagement with media and advertising can drive sales.
Your customers would need to expend significant time and money to amass the
information and advice—in addition to the requisite industry movements, trends and
product innovations—that we deliver straight to their mailboxes, for free, all year round.
IO Circulation by Region
Pacific
28.32%
New England
8.35%
Mid-Atlantic
14.52%
North Central
8.21%
Mountain
25.31%
South Central
3.31%
South Atlantic
11.98%
Circulation Breakdown
Outdoor specialty retailers 8,471 60%
General sporting goods retailers 3,000 21.3%
Outdoor product manufacturers/component suppliers 1,500 10.6%
Independent & manufacturer reps 480 3.4%
Mail order & online retailers 349 2.5%
Other* 306 2.2%
Total 14,106 100%
*includes department stores, mass merchants, wholesalers, distributors, ad agencies, etc.

2009 Rate Card*
Black & White 1x 2x 3x 4x 5x
Full Page $3,950 $3,700 $3,500 $3,500 $3,100
1/2 Page $2,700 $2,550 $2,350 $2,200 $2,050
1/3 Page $2,200 $2,050 $1,950 $1,850 $1,750
1/4 Page $1,650 $1,500 $1,350 $1,200 $1,100
1/6 Page $1,150 $1,100 $1,000 $950 $900
2-Page Spread $7,100 $6,700 $6,400 $6,100 $5,900
*Additional charges for Premium Positions may apply
Four-Color
• Four-color add $1,400 to black and white prices. • Process red, blue or yellow add $700 per color.
2009 Web Advertising Rates
Positions Pixels 6 Months 12 Months
Page Curl Banner (500 x 500) $2,700 $2,200
Top Banner (728 x 90) $2,200 $1,700
Bottom Banner (728 x 90) $2,000 $1,500
1st Position (150 x 150) $1,600 $1,100
2nd Position (150 x 150) $1,400 $1,000
Editorial Planner
Remaining
2008 Issues
Space Res.
Materials
Due
Fall 2008 9/3/08 9/10/08
2009 Directory 11/03/08 11/10/08
2009 Issues Space Res.
Materials
Due
Editorial Highlights
Outdoor Textiles, Holiday Gift
Guide, Summer Market Rewind
2009 Outdoor Industry
Directory
Editorial Highlights
Winter 2009 12/29/08 1/5/08 Winter Product Preview
Spring 2009 3/16/09 3/29/09
Retail Technologies, Camping
Market
Bonus Distribution
IFAI Expo
OR Winter, SIA, SHOT
Show, ISPO
Bonus Distribution
OR Winter, SIA, Shot
Show, ISPO
European OutDoor,
EORA, SGMA
Summer 2009 7/10/09 7/17/09 Summer Product Preview OR Summer, EORA
Fall 2009 9/3/09 9/10/09
2010 Directory 11/03/09 11/10/09
Outdoor Textiles, Holiday Gift
Guide, Summer Market Rewind
2009 Outdoor Industry
Directory
IFAI Expo
OR Winter, SIA, SHOT
Show, ISPO
Regular content includes: Retailers Report, Rep News, regional research, product trending & more.
Dates and content are subject to change.
Contacts
For advertising information, contact Berge Kaprelian at 480.503.0770 or berge@bekapublishing.com
For editorial information, contact Martin Vilaboy at martin@bekapublishing.com or 480.756.0760.
Inside Outdoor is a publication of Beka Publishing. www.insideoutdoor.com

MATERIALS
Film
Single file formats are preferred methods for ads.
High-res PDF, EPS or image files such as Tif and Jpeg.
Mechanical Requirements
Printing: Heat-set Web offset process
Trim size: 8 1/8 x 10 7/8
Binding: Saddle-stitched
Columns: Up to 3 to a page
Please note: Due to variances in the web press, please be sure
the live area of your ad is at least a 1/4-inch from the trim.
Shipping
Beka Publishing
Att: Jen Vilaboy
1938 E. Dawn Dr.
Tempe, AZ 85284
480.777.9770
Files can be shipped on disk to the
above address, emailed to jen@bekapublishing.com
or sent via ftp. Contact
Jen Vilaboy for ftp address.
DIMENSIONS (HxV) in inches
2pg spread w/bleed 161/2 x 111/8 Trim= 161/4 x 107/8
Bleed Page 83/8 x 111/8 Trim = 81/8 x 107/8
Full Page 7 x 10
1/2 Page (Horizontal non-bleed) 7 x 47/8
1/2 Page (Two columns) 45/8 x 73/8
1/3 Page (Two columns) 45/8 x 47/8
1/3 Page (Vertical) 21/4 x 10
1/4 Page (Vertical) 35/8 x 47/8
1/3 Page (Horizontal) 7 x 31/4
1/6 Page (Vertical) 21/8 x 47/8
CLOSING
Beka Publishing must receive camera-ready copy or properly screened negatives 20 days prior to
the cover date. Copy to be typeset or designed by Beka Publishing must be received 30 days prior
to cover date. If Beka Publishing has not received copy or negatives prior to press time, it may elect
to substitute available materials and previously run advertisements in their place. Cancellations not
accepted unless received 60 days prior to cover date in writing. Cover date is the 1st of the month
stated on the issue and in the advertising agreement unless otherwise specified.