Monofilament wigs - Dening Hair Company Hamburg

Dear Reader!
E D I T O R I A L
www.dening.de
Up to Hair
I s s u e 1
F e b r u a r y 2 0 0 9
In keeping with the high hopes,
resolutions and plans for the
New Year, we have also decided
to start off with a small new
improvement. Our customer
magazine, Up to Hair, will
be presenting product and
company news several times
a year. We have decided on
a printed version although
we are aware that we would
have saved effort, space and
costs with a digital version.
However, our aim was to place
an emphasis on a concise,
interesting and comfortable
read rather than simply
concentrate on efficiency.
That is why we would
like to invite you for your
opinions on our first news
item of the year 2009.
We would like to wish you all
the best of success, excitement
and unmarred enjoyment in
the New Year, and look forward
to further business based
on trust and cooperation.
Yours, Alexander Dening
N e w s f r o m D e N i N g H a i r C o m p a N y
A P r e v I e w o f t h e u P c o m I n g
B e L L e m A D A m e c o L L e c t I o n
Two new human-hair wigs in
colours to match the current
trend
We are shipping two new
wig models ahead of the
all-new BELLE MADAME
Collection presentation – a sneak
peek at the new range.
ANASTASIA and VALENTINA by
the Dening Hair Company are two
pre-cut human-hair wigs that leave
nothing to be desired. Both of these
hand-tied mono wigs consist of
Indo-Remy hair, and excel in their
natural, fashionable colours; this is
the first time for successful colour
fashions from synthetic wigs to be
taken up with two root colours in
human-hair products.
The two new models also offer good
value for money at €275 and €295
– and at the high quality you have
come to know.
AnAstAsIA
Caramel-Root
vALentInA
20-R
Both models are available in the
following colour combinations:
4, 6/10-6, Chocolate (8/12/30),
12/20R/27, Honey-Toast (20/26-12),
20R, Cognac-Mix (30/29/27), 33/30,
Caramel-Root (20/27/22H+Root8),
Champagne-Root (20/22H+Root10).
Order your samples direct from
Dening Hair Company.
contents 1/20 09
P r e v I e w
The new 2009
BELLE MADAME
Collection 2
r e v I e w o f 2 0 0 8
Our top sellers 3
D h c I n P e r s o n
Margret Wolf
on Tour 4
c h r I s t I n e
h e A D s c A r v e s
Warm colours and
materials 4
I n t e r n A L m A t t e r s
A small tradition
that matters a lot 4

p R E V I E W
VereNa SOFT
there’s no more comfortable way
of wearing a wig – the new verenA
soft model is unbeatably soft.
using a soft lace throughout, this
100% hand-tied model has a front
lace and weighs no more than
43 grams. the style has been kept
classical and versatile.
m o r e t h e n t e n n e w s y n t h e t I c w I g s
The new 2009
BELLE MADAME Collection
At long last, April will be
seeing Dening Hair Company’s
new BELLE MADAME
Catalogue with more than ten new
synthetic wigs. To help you find your
way around, the new catalogue is
based on the current layout with the
same look, but with an optimised
structure and system design.
The ten new models take their inspiration
from the latest trends in
Sara MONO
Light – lighter – sArA mono! this
mono/wefted model is available in
the new swedish-Blond-root colour,
a very low-contrast root colour. this
slim bob with less hair and a light
feeling is ideal for wearers of all
ages.
the world’s major fashion centres. International
leaders and great names
have found their mark in designing
the new collection, while production
techniques have been improved
– and even revolutionised in part.
Mixed brown shades as well as new,
warm blonde touches play a major
role in the colour designs. Naturally,
root colours in darker shades with
reduced contrast between base
and root colour are still available
LuNa MONO
Pure luxury. extra-wide lace front
and mono top for that natural look.
100% hand-tied and additional
wefts in the neck are ideal for close
hairstyles. A first-class wig in the
latest colour creations.
to enhance the natural look in the
models.
To bridge the time towards the
new catalogue, here is an exclusive
preview of the new highlights
to be presented by Dening Hair
Company:
U p T O H A I R
eMILIa Super-Front
the new super-front technique
enables fringeless styles in
synthetic ladies’ wigs for the first
time. soft-super, a new wig lace
development, melds into the skin;
the soft pre-formed lace follows
the natural contours of the head.
the knotting technique used is
so fine that the hair has that naturally
grown appearance of natural
hair. At last, there are no barriers
to an updo or fringeless hairstyle.
MILa MONO
Long hair, low volume, slim
silhouette and mono/hand-tied
with lace front – no problem
with mILA mono. especially
younger women with longer hair
would prefer to have less volume.
top-quality mILA mono with extremely
natural-looking touches
to the hair leaves nothing to be
desired. the shoulder-length
model weighs in at only 75 grams.
LOreTTa
the LorettA model marks the
cutting edge of fashion. Asymmetric
sides with a light bounce at the back
of the neck accentuate the trendy
fringe. the wig shines in twelve attractive
colour blends.
News from Dening Hair Company

R E V I E W
www.dening.de
A review of 2008: Our top sellers
Thank you for your
cooperation in year
2008. At Dening
Hair Company, it was the
best year in the history of
the company with a substantial
increase in market
share in the domestic and
export market, bolstering
the company’s reputation
in hair substitution – especially
in women’s synthetic
wigs. A glance at the statistics
from 2008 will reveal that
Monofilament wigs: mono/hand-tied
Letizia Mono
Letizia mono symbolises a
whole new form of femininity.
this model’s attention
to detail satisfies the most
demanding expectations in
comfort and natural appeal.
Carina Small
this short hairstyle fulfils
demands for a natural look
to match an active lifestyle.
the wig’s excellent craftsmanship
ensures perfect
comfort for the wearer.
Monofilament wigs: mono/wefted
Pia Mono
A short, perky hairstyle to
attract new wearers.
Wefted wigs:
Princess
female power – this sideparted
model with smooth
hair layered to the tips will
appeal to any age group.
Queen Mono
the bob rediscovered – a
clear look with soft contours,
plus excellent colour effects.
Felicia
simply put it on and feel
great with this perky hairstyle
in a youthful design.
Prima Mono
An elegant hairstyle with a
special lightness gives this
model its quality appeal.
Frida Mono
Individuality is the name
of the game. frida mono
provides the finest in cutting
technology to meet the
most exacting of expectations.
Tessa
modern, young and free! A
layered hairstyle to match
the latest fashion.
almost all of the best sellers
were new developments of
the last two to three years.
The most popular wig of
the last twelve months
was the mono/wefted pIA
MONO model first launched
Jasmin Mono
A classical favourite with
perfect colour variety is
unbeatably fashionable and
excels in its exclusive workmanship
and front lace.
Greta Mono
A feminine, modern bob
combines with classical chic
in exciting colours.
Nanna
timelessly modern, a classical
style for elegant women.
in 2007. “Heavy demand for
our new developments
has encouraged us in our
efforts towards new innovations,”
says CEO Alexander
Dening.
Lena Mono
unique perfection. the right
model for any occasion.
Power Mono
trendy and youthful, a
simple hairstyle that perks
up at the back of the neck.
Lilly
this model ensures a perfectly
natural look – youthful,
zesty in powerful shades
of colour.

MISCELLANEOUS
4
I M p R I N T
DenIng hAIr comPAny gmbh
Beim schlump 16
20144 hamburg
germany
Phone: +49 40 - 45 01 72 - 0
fax: +49 40 - 45 01 72 - 20
email: information@dening.de
Internet: www.dening.de
c h r I s t I n e h e A D s c A r v e s
Warm colours and
materials for
the cold winter
season
Christine products excel in their natural
material, classical design and top quality
the whole year around. We have placed
Apart from that, our new fi nely
woven models will keep the
head pleasantly warm, and
are still extremely comfortable to
wear. The colour selection has also
been greatly extended for scarves
with ties for easy fi t.
Christine products are always a good
addition to a wig. Quality materials
such as silk, cotton and linen protect
a sensitive scalp. There are neither
seams nor knots to reduce wearing
comfort. Despite the single size
for all, scarves and turbans can be
individually adjusted to individual
head size using the ties. Hats and
caps are very fl exible, as they come
in an excellent fi t to cover a range
of head sizes.
The new high-quality Christine fl yer
will give you a complete overview of
the whole range, and is available free
special priority on warm, fashionable
colours for the colder months in our autumn/winter
collection.
of charge to specialist trade direct
from Dening Hair Company.
D h c I n P e r s o n
Margret Wolf
on Tour
Margret Wolf has been on tour as a travelling
representative at Dening Hair Company
for fi ve years. She regularly visits the company’s
key customers in all of Germany and Austria,
easily clocking up 50,000 km every year. Margret
Wolf presents new colours and models at the customers.
An insider to the business, Ms. Wolf knows
how important direct customer contact is for both
parties – “After all these years, I’ve found that a regular
customer visit in person is irreplaceable. Often, you
can answer questions and settle any open issues
there and then. Despite the wealth of communication
options available such as phone and internet,
a personal visit creates trust on both sides that can
only be reached in this way.”
Before Margret Wolf joined Dening Hair Company, she
worked for decades in the beauty and hair-replacement
market, and gathered a wealth of important
knowhow in the process. Ms. Wolf is available for an
appointment by arrangement at any time under the
phone number +49 172 414 74 18.
I n t e r n A L m A t t e r s
A small tradition
that matters a lot
For many years, Dening Hair Company has been
supporting selected charity organisations with
an annual donation at the gifting season. This
year’s recipients were Kinderkrebs-Zentrums e.V. and
the Stiftung Mittagskinder foundation. As company
owner Birgit Dening will tell you, “we introduced this
tradition for an annual donation some years ago, as
we would like to make a contribution to our social
responsibility with this share of our turnover.” The
children’s cancer centre in Hamburg ensures the best
possible patient care, and also invests in scientifi c
research. The Stiftung Mittagskinder foundation helps
socially disadvantaged children in Hamburg, supplying
them with regular and healthy meals, coaching
the kids with their homework and giving them
support from professional social workers.
U p T O H A I R
News from Dening Hair Company