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case study<br />

transport planning<br />

Clear Zone Walking Initiative<br />

An evaluation <strong>of</strong> wayfinding within the<br />

Clear Zone and suggested improvement<br />

measures.<br />

For Camden Borough Council, London 2004<br />

The “Clear Zone” area in Central London has a vast<br />

number <strong>of</strong> attractions within a small and walkable area, yet<br />

currently the numbers walking to and between<br />

destinations are low.<br />

The aims <strong>of</strong> <strong>this</strong> <strong>project</strong> were to identify:<br />

• Areas that contain high concentrations <strong>of</strong> pedestrian<br />

attractors<br />

• Walking corridors between these attractors<br />

• The locations for pedestrian signs to encourage higher<br />

levels <strong>of</strong> walking along these corridors<br />

What we did<br />

<strong>Intelligent</strong> <strong>Space</strong> undertook surveys to benchmark current<br />

movement within the Clear Zone and modelling to identify<br />

how the layout <strong>of</strong> the street network supports or hinders<br />

wayfinding.<br />

Three types <strong>of</strong> surveys were carried out within the Clear<br />

Zone area:<br />

• Flow surveys, to observe the level and time pr<strong>of</strong>ile <strong>of</strong><br />

pedestrians on key streets. These provide a benchmark<br />

<strong>of</strong> the numbers <strong>of</strong> people using the individual streets<br />

within the Clear Zone and identifies where there is<br />

potential for increased use.<br />

• Highlight the locations and popularity <strong>of</strong> key attractions<br />

including: parks; museums; shopping areas; and<br />

historical buildings.<br />

• Identify the ease <strong>of</strong> wayfinding between locations<br />

• Calculate distances to and between attractors both in<br />

terms <strong>of</strong> distance and walking times.<br />

Outcomes and benefits<br />

The benefits included:<br />

• Benchmarking the current status <strong>of</strong> the pedestrian<br />

network to enable benefits <strong>of</strong> infrastructure changes to<br />

be measured;<br />

• Identifying key attractors and the walking corridors that<br />

link these key attractors together;<br />

• Specify on two walking corridors, the locations <strong>of</strong><br />

finger post and slab signs at decision making points to<br />

support walking routes;<br />

• An evidence based approach by which to support<br />

and encourage walking.<br />

• Route choice surveys, to track routes taken by<br />

pedestrians. These provide information on the routes<br />

that people take when walking from key destinations<br />

within the Clear Zone. The cumulative pathways<br />

recorded over the course <strong>of</strong> the study indicate the key<br />

decision making points for changes <strong>of</strong> direction; and<br />

• Questionnaire surveys, to gather perceptions on<br />

wayfinding and information on journey types and<br />

destinations. Samples were taken at each <strong>of</strong> the key<br />

destinations used in the pathway surveys and one<br />

addition location, providing comprehensive coverage <strong>of</strong><br />

the study area.<br />

• How easy the area is to navigate by those on foot was<br />

modelled using “fathom” <strong>Intelligent</strong> <strong>Space</strong>'s visibility<br />

analysis s<strong>of</strong>tware. This was used to analyse the existing<br />

wayfinding within the area to:<br />

© Atkins Ltd The Atkins logo, the “open A” device and the strapline “Plan Design Enable” are trademarks <strong>of</strong> Atkins Ltd. www.intelligentspace.com<br />

i<br />

intelligent space


UNDERGROUND<br />

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case study<br />

transport planning<br />

healthcare<br />

CLEAR ZONE WALKING INITIATIVE<br />

WALKING CORRIDORS<br />

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intelligent space<br />

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© intelligent space partnership 2005 intelligent space partnership 81 rivington street london EC2A 3AY t 020 7739 9729 f 020 7739 9547 info@intelligentspace.com www.intelligentspace.com<br />

XX<br />

Tube Station<br />

Suggested Slab Sign Location<br />

Slab Sign Number<br />

Suggested Fingerpost Location<br />

Key Walking Route<br />

Secondary Walking Route<br />

Attraction Number<br />

© Atkins Ltd The Atkins logo, the “open A” device and the strapline “Plan Design Enable” are trademarks <strong>of</strong> Atkins Ltd. www.intelligentspace.com<br />

1. Kings Cross / St. Pancras / British Library<br />

2. Euston Station<br />

3. University College London<br />

4. Tottenham Court Road / Charlotte Street<br />

5. British Museum and the Museum District<br />

6. Hatton Garden<br />

7. Oxford Street<br />

8. Regent Street<br />

9. Covent Garden<br />

10. King’s College<br />

11. Trafalgar Square / Leicester Square /<br />

National Gallery<br />

12. Somerset House<br />

i<br />

intelligent space

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