08.03.2014 Views

Evaluation as a Strategy by Judith A. Hale, PhD, Certified ...

Evaluation as a Strategy by Judith A. Hale, PhD, Certified ...

Evaluation as a Strategy by Judith A. Hale, PhD, Certified ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

There is an old adage that says, “What you me<strong>as</strong>ure is what you get.” This holds true for training<br />

<strong>as</strong> well. When evaluation becomes a strategy, not just a <strong>by</strong>-product of how the function gets<br />

funded, then me<strong>as</strong>urement results in data that leads to better business decisions. When<br />

evaluation is a strategy, it forces you to validate that what you do and how you do it actually adds<br />

value. It changes the nature of the conversation you have with colleagues, clients, and<br />

contractors.<br />

Note: Excerpted from Performance-B<strong>as</strong>ed <strong>Evaluation</strong>: Tools and Techniques to Me<strong>as</strong>ure<br />

Training’s Effectiveness, (2002) Jossey-B<strong>as</strong>s, <strong>by</strong> <strong>Judith</strong> <strong>Hale</strong>, with permission of the author.<br />

<strong>Judith</strong> <strong>Hale</strong>, <strong>PhD</strong>, CPT is the author of nine books on evaluation and performance improvement<br />

consulting. She h<strong>as</strong> been a consultant to management in the public and private sectors for over<br />

25 years. She specializes in needs <strong>as</strong>sessments, certification programs, evaluation protocols,<br />

and the implementation of major interventions. She is a p<strong>as</strong>t president of ISPI and the current<br />

director of ISPI's certification the CPT. <strong>Judith</strong> w<strong>as</strong> awarded a BA from Ohio State University, a<br />

MA from Miami University, and a <strong>PhD</strong> from Purdue University.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!