Israel Mobile Innovation Solution Catalogue
Israel Mobile Innovation Solution Catalogue
Israel Mobile Innovation Solution Catalogue
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<strong>Israel</strong> <strong>Mobile</strong> <strong>Innovation</strong>s2012<br />
Pops<br />
www.getpo.ps<br />
Our Technology:<br />
Vertical <strong>Solution</strong>s<br />
& Applications<br />
<strong>Mobile</strong> Advertising<br />
<strong>Mobile</strong> Applications<br />
Social Network<br />
Conectivity & IM<br />
Services<br />
<strong>Solution</strong> at a Glance<br />
Pops is a new type of media, re-inventing the ringtone market by becoming the ultimate<br />
personalized notification experience for the smartphone generation.<br />
Pops is a first of its kind application that lets Android users personalize their phone<br />
alerts with fun animations and videos. Pops notifies users of incoming messages -<br />
whether emails, SMS, Facebook, Twitter, Google Talk, Google+, imap emails - with<br />
stunning on-screen videos and animations from an ever-growing content gallery.<br />
Furthermore, users can download free Pops or purchase premium ones through the<br />
Pops store (an app store for Pops) and use them as notifications.<br />
Our Offering<br />
Pops offers mobile operators and device manufacturers a new revenue stream by<br />
offering them the ability to sell a new type of digital content (Pops) through a white<br />
label Pops store. Pops, which takes the ownership of licensing the branded content and<br />
maintaining a UGC content library, offers its partners an attractive Rev-Share model<br />
Customer Challenges and Benefits<br />
Benefits for the customer (operator, devices manufacturer etc.)<br />
New revenue stream • Increase engagement and stickiness by tapping the mobile<br />
notifications, which are being displayed on avg. 2500 times per month • Empowering<br />
the community of Animators, Developers and brands to create and develop content and<br />
additional supported services on top of the Pops platform<br />
Benefits for the end-user<br />
Personalization • Emotional attachment • Brand engagement • Be different • Show off<br />
• Cool!<br />
Unique Selling Points and Differentiators<br />
The Ringtones and Ringback Tones markets are on a steady decline for the last 3 years<br />
Pops offers an alternative premium media, ideal for the smartphone generation<br />
Pop is monetizing its content using the familiar in-app purchase mechanism, which<br />
could be easily integrated to any platform<br />
Schedule a Meeting at<br />
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