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Modernizing Cycle Rickshaws and Bicycles

Modernizing Cycle Rickshaws and Bicycles

Modernizing Cycle Rickshaws and Bicycles

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Why the private sector doesn’t innovate on<br />

their own<br />

• Profit margin is too low<br />

• Producers are risk-averse small businesses<br />

• Consumers are risk-averse low income people<br />

Underwriting the risks of new<br />

product development,<br />

marketing, <strong>and</strong> dissemination<br />

can overcome these barriers<br />

to modernization.

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