Modernizing Cycle Rickshaws and Bicycles
Modernizing Cycle Rickshaws and Bicycles
Modernizing Cycle Rickshaws and Bicycles
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Why the private sector doesn’t innovate on<br />
their own<br />
• Profit margin is too low<br />
• Producers are risk-averse small businesses<br />
• Consumers are risk-averse low income people<br />
Underwriting the risks of new<br />
product development,<br />
marketing, <strong>and</strong> dissemination<br />
can overcome these barriers<br />
to modernization.