Brochure of the IUBH (2.37 MB)

STUDY AT GERMANY’s
INTERNATIONAL UNIVERSITY

CONTENTS
PAGE 4
WHY STUDY AT IUBH?
PAGE 6
PAGE 7
PAGE 8
YOUR NEW ALMA MATER
ON THE RHINE.
THE CAMPUS
BAD HONNEF
YOUR NEW ALMA MATER
NEAR THE ALPS.
THE CAMPUS
BAD REICHENHALL
YOUR FUTURE – OUR
STUDY PROGRAMMES
PAGE 14
PAGE 16
PAGE 18
IUBH VOICES
YOUR PATH TO US –
YOUR APPLICATION
WE’RE THERE FOR YOU –
SERVICES
PAGE 19
2
HOW TO FINANCE
YOUR STUDIES

STUDY AT GERMANY’s
INTERNATIONAL UNIVERSITY
International environment – Students from 41 countries,
meet the world @ IUBH
Globalization is probably the most powerful opportunity for
young students. The IUBH prepares you perfectly to become a
successful global manager. All programmes are in English
and your campus is an English speaking environment with participants
from all leading countries of the world.
IUBH’s excellence in teaching, service and assistance for your
success
Universities – especially in Germany - are known for their
scientific approach and their own view of the world. The IUBH
has a different position in this matter: The success of our
students is not only one of our objectives, it is our mission.
Professors, administration and staff are dedicated to facilitating
our students’ success in life.
Ideal place to study – internationally experienced professors,
strong practical approach, small classes, state-of-the-art
infrastructure
More than any other action, learning needs an environment
which motivates and reinforces it. Based on educational
research the IUBH has designed a campus and curriculum
made for your success: Highly motivating professors, small
classes, top professor/student ratio, academic excellence
combined with a strong practical approach lead to an amazing
career record of IUBH alumni.
Starting point for your international career: International
network, Career Services @ IUBH
An international career depends on many criteria: Personal
ability and knowledge which you bring along and develop
@ IUBH but also a personal network which brings you to the
place where you can apply your skills. The International
University of Bad Honnef · Bonn has its own “Career Services”
department as well as a strong network of alumni and business
partners to pave your way to success. International students
graduating from the IUBH have direct access to an unlimited
residence and work permit within Germany and the EU.
3

WHY STUDY AT IUBH?
MORE:
www.iubh.de/en
WHY STUDY IN GERMANY?
At the centre of the European Union, Germany’s stimulating cultural
life, buzzing international community and socially secure
lifestyle is nurtured by a globally focused and innovative economy
that will need more and more talented graduates in the years
to come. Also, the British Council nominated Germany as
one of the top three countries with regards to openness, and
as one of the top two countries in terms of degree recognition
and quality assurance.
Your advantages:
• A quality education in Germany – taught in English – at an
affordable price
• Excellent job perspectives at internationally oriented German
companies with a German college or university degree
• Europe's leading export nation has a globally successful
economy and an open society
• A country with a low crime rate and a strong social safety net
• Dynamic and diverse cultural life with many events aimed at
young people
With a completed German university degree, you are allowed to
work and stay in Germany and the EU. After completing your
studies and working for approximately three years, you will
receive an unlimited work permit, which is the equivalent of
the "green card" for Germany. This unique opportunity enables
you to work not only in Germany, but also in the entire EU. It is
also available to your spouse.
STUDY IN BAD HONNEF
"Nice on the Rhine", as Bad Honnef is often called, lies idyllically
in one of the most beautiful tourist regions of Germany.
Its location at the southern edge of a low mountain range called
the Siebengebirge (The Seven Hills) combines the accessibility
of a small town with the nearby lively, metropolitan city of
Cologne and the cultural attractions of Bonn, thus offering a
wide variety of free-time pursuits.
Relax on the island of Grafenwerth, which – aside from its
restaurant and café also has tennis courts and a swimming
pool. The Siebengebirge range invites you to go mountain
biking and hiking – perhaps to the Drachenfels with its historical
castle ruin perched above Bad Honnef. The nearby cities of
Cologne and Bonn, and even Düsseldorf are ideal for shopping
trips, visiting cultural events, and nights out on the town. The
neighbouring countries of the Netherlands, Belgium and
France wait to be discovered on day trips. Experience the
openness and hospitality of the people in the Rhineland – Bad
Honnef and the surrounding region will capture your heart.
STUDY IN BAD REICHENHALL
The “State Spa Resort” Bad Reichenhall is surrounded by
the Berchtesgaden and Chiemgau Alps. This favourite tourist
destination offers an old city centre with numerous cafés and
bars, international restaurants and traditional brew houses.
Salzburg - Mozart’s hometown and world renowned for its
annual Festival – is only 15 minutes away by car. This Austrian
city beckons with cultural events, shopping and nightlife.
In the winter, the nearby mountains of Bad Reichenhall, as
well as the alpine regions of Austria and Italy invite you to go
skiing and snowboarding. In the summer, you can hike in the
mountains or swim in one of the many lakes in the area. What’s
more, Bad Reichenhall and the region of Berchtesgaden are
considered a Mecca for extreme sports enthusiasts. The area
hosts an endless variety of recreational pursuits for your free
time – a welcome change from your study workload. The
region’s openness and the Southern European flair make it
easy for you to feel at home.
4

10 GOOD REASONS
1
STUDY IN ENGLISH
IUBH was the first German university to teach all courses in the
English language – and set a new standard for international
education offered in Germany. International students have the
opportunity to study in English and improve their German
during their studies.
2
WORK & RESIDENCE VISA FOR THE EU
Germany has a strong economy and – due to demographic
shifts – a shrinking workforce. The German government has
opened a route to the country for highly qualified immigrants:
every graduate of a German university is entitled to receive
a work and residence VISA for the entire EU after three years
of successfully working full-time in Germany.
3
ACCOMMODATION GUARANTEED
Students in their first year of study at IUBH are guaranteed a
place in University accommodation on the beautiful campus at
very reasonable rates.
4
LOW DROP-OUT RATE
At German state universities the drop-out rates for international
students averages 40%. This compares to a drop-out rate of
only 0.5% at IUBH. Our success reflects our commitment to
taking care of our students, small class sizes and motivating
professors who personally know their students.
PRACTICAL APPOACH –
5 IUBH TEACHES SUCCESS IN LIFE
IUBH excellence teaches students success in their lives. All
professors must have had successful practical experience in
industry to be appointed at IUBH. All courses are practically
orientated; restaurants are run by students and industry
projects conducted by students and professors. IUBH provides
students with the skills for exceptional international careers.
6
COURSES IN THE FIELD OF GROWING INDUSTRIES
The success of students after graduation depends on skills,
education, assistance in the job search – but also on the job
situation in the particular industry they are in. IUBH courses
are selected in growing industries, providing for jobs for our
graduates.
CEO’s LECTURES, CAREER SERVICES –
7 WHERE SKILL MEETS OPPORTUNITY
Skill is necessary but not everything to start a career: students
need to be found by companies and institutions that appreciate
their skills. IUBH conducts “CEO‘s lectures” and leaders of
business and industry hold seminars on campus and students
can interact directly with them. IUBH‘s Career Services provides
students with recommendations for placements and internships
and for jobs after graduation.
8
TOP QUALITY – MULTI VALIDATION
IUBH is dedicated to top quality in its teaching, student services
and placement of students in well-paid jobs. On a global level,
only 11 universities are recognised by Leading Hotel Schools of
the World and receive recognition by the United Nations –
IUBH proudly has received both. On the national level, official
institutions have paid tribute to IUBH‘s quality by granting
accreditation for 10 years.
9
FIRST CLASS CAMPUS FACILITIES
Facilities of IUBH match the highest international standards,
providing students with an environment that directly leads to
success in study and life: short distances to all learning facilities,
classrooms and libraries.
PERSONAL ATTENTION AND COMPREHENSIVE
10 SUPPORT SERVICES
At IUBH class sizes are limited to a maximum of 29 so students
can quickly develop a good working relationship with tutors
and classmates. Outside classes, a dedicated student support
team is available to help students. Students will also have
regular one-to-one academic guidance meetings throughout
their study programme.
5

YOUR NEW ALMA MATER
ON THE RHINE:
THE CAMPUS
BAD HONNEF
MORE:
www.iubh.de/campus
STUDY IN AN ENVIRONMENT
FOR ACHIEVEMENT
The International University of Applied Sciences Bad Honnef ·
Bonn is situated in the historic St. Anno park in the heart of
Bad Honnef. The park – surrounded by restored historical
buildings combined with modern architecture – gives the campus
its unique atmosphere. The campus’ infrastructure offers
everything you need for studying and feeling comfortable:
modern well-equipped seminar rooms, WLAN on the entire
campus, a library with data banks for online research, a
demonstration kitchen used for practical teaching modules
for our hotel management students, a range of eating and
drinking facilities, as well as sunny, furnished student
apartments.
EATING AND DRINKING
ON CAMPUS
The goal of the gastronomic facilities on campus is to provide
you with high quality food and beverages in different establishments
during the day and to create a comfortable atmosphere
on campus, wherever you go.
At our modern cafeteria, you can have a daily choice among
a large selection of healthy and delicious meals. The lunch
menu combines different dishes, from vegetables to fresh
salads and sumptuous desserts.
The early bird catches the coffee! The Dallmayr Café & Bar is
open early in the morning. The lounge atmosphere invites you
to enjoy a Dallmayr coffee specialty, fresh-pressed orange
juice, croissants, muffins, or snacks such as filled focaccia.
A special extra on the Bad Honnef campus is the student bar
Charly’s Lounge. Here the students can relax with drinks,
snacks and music. Also staging many events, Charly’s Lounge
functions as a central meeting place for students after classes.
anno – a restaurant in the middle of the campus rounds off this
range of gastronomic venues. Here culinary enjoyment blends
with friendly, professional service. anno offers business lunches
and is used in the evening for all kinds of banquets. Don’t miss
the “Students’ Gala Dinner”, which is organised by Hospitality
and Event Management students several times each semester.
6

YOUR NEW ALMA MATER
NEAR THE ALPS:
THE CAMPUS
BAD REICHENHALL
STUDIES FOR HIGH
PERFORMERS
In 2007 the International University of Applied Sciences Bad
Honnef · Bonn set up a new campus: Bad Reichenhall. That
year, the first students started their studies at location
near the Alps. Bad Reichenhall offers the programmes in
Hospitality Management and Tourism Management, with an
ideal student/lecturer ratio and excellent facilities. Building
One on Bad Reichenhall’s campus opened in 2008 and aside
from modern seminar rooms, it also has a demonstration
kitchen with video transmission, a food and beverage seminar
room and a 200 m 2 training kitchen used for practical teaching
modules.
EATING AND DRINKING
ON CAMPUS
It’s no fun to study on an empty stomach. The food and beverages
offered go hand in hand with the practical training. This
is ensured by an innovative cafeteria and restaurant concept
and a Dallmayr Café & Bar. The modern restaurant and bar
area, designed by Munich architects Arnold&Werner, has a
comfortable lounge atmosphere. The Dallmayr Café & Bar is
the central meeting place for casual exchanges, and provides
the opportunity to work in groups. People meet for lunch in
the on-campus restaurant. This is also where the “Students’
Gala Dinner” takes place, which Hospitality Management
students organise independently several times each semester.
7

YOUR FUTURE –
OUR STUDY PROGRAMMES
Our university is a competence centre for international service
management. Our Bachelor, Double Bachelor and Master
Programmes offer an excellent training in management, including
sector-specific profiles, consistent orientation towards practical
experience, and an international career horizon. All study
programmes have been accredited by the FIBAA.
MORE:
www.iubh.de/studies
OUR BACHELOR DEGREE PROGRAMMES:
TOURISM & TRAVEL MANAGEMENT
INTERNATIONAL TOURISM MANAGEMENT
AVIATION MANAGEMENT
INTERNATIONAL MANAGEMENT
HOSPITALITY MANAGEMENT
INTERNATIONAL HOSPITALITY MANAGEMENT
EVENT MANAGEMENT
BACHELOR TOURISM & TRAVEL MANAGEMENT
The tourism sector is growing. It has become an increasingly international area, requiring academic training.
Qualified professionals with a detailed knowledge of the industry, excellent management skills, and an international
perspective are in high demand. The IUBH Tourism Management Bachelor is tailored to the needs of the travel industry
to ensure high career prospects after graduation.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. SEMESTER 6. SEMESTER
Degree:
Bachelor of Arts
Duration of study:
6 semesters
Language of Instruction:
English
Internship:
1 semester
Study abroad:
1 semester (optional)
Intake:
March & September
• General Business
Economics, e.g.
Mathematics, Statistics,
Business Communication
• Industry-specific
courses, e.g.
Structures and Organiza -
tions in international
Hospitality and Tourism,
Tourism Geography
• Language Courses
• Computer Training
• Business Management
courses, e.g.
Marketing Strategy and
Planning, Integrated
Service Management
• Industry-specific
courses, e.g.
Travel and Congress
Management
• Tourism Projects
• Language Courses
• Internship
• Industry-specific
courses, e.g.
Destination Marketing,
Tourism Sales and
Distribution
• National and
international Law
• Tourism Project
• Bachelor Thesis &
Colloquium
8

BACHELOR INTERNATIONAL TOURISM MANAGEMENT
The International Tourism Management Bachelor programme offers a myriad of professional possibilities worldwide.
During your studies, you get to know this branch from the bottom up. You will acquire management skills and a detailed
knowledge of the industry. After completion of 3 semesters and your internship abroad you have the opportunity to study
for two semesters abroad at one of our partner universities and to acquire a double Bachelor degree.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. – 6. SEMESTER 7. SEMESTER
Degree:
Double-Bachelor
(B.A. + B.A./B.Sc)
Duration of study:
7 semesters
Language of Instruction:
English
Internship:
1 semester abroad
Study abroad:
2 semesters
Intake:
March & September
• General Business
Economics, e.g.
Mathematics, Statistics,
Business Communication
• Industry-specific
courses, e.g.
Structures and Organiza -
tions in international
Hospitality and Tourism,
Tourism Geography
• Language Courses
• Computer Training
• Business Management
courses, e.g.
Marketing Strategy and
Planning, Integrated
Service Management
• Industry-specific
courses, e.g.
Travel and Congress
Management
• Tourism Projects
• Language Courses
• Internship abroad
• Study year abroad
• International Bachelor
degree
• National and
international Law
• Tourism Project
• Bachelor Thesis &
Colloquium
BACHELOR AVIATION MANAGEMENT
If you share our fascination for Aviation then start your career in this dynamic industry with a Bachelor degree
in Aviation Management. In 2001, the IUBH was one of the first European universities to introduce a study programme
in Aviation Management. The programme's strong academic focus together with integrated practical components
has repeatedly received praise from the industry.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. SEMESTER 6. SEMESTER
Degree:
Bachelor of Arts
Duration of study:
6 semesters
Language of Instruction:
English
Internship:
1 semester
Intake:
March & September
• General Business
Economics, e.g.
Mathematics, Statistics,
Business Communication
• Industry-specific
courses, e.g.
Introduction to Aviation
Management, Air
Navigation Services,
Aviation Projects
• Academic English
• Computer Training
• General Business
Economics, e.g.
Marketing Strategy and
Planning, Financial
Management,
Macroeconomics
• Industry-specific
courses, e.g.
Airline Business Models,
Air Cargo Management,
Ground Services
• Aviation Project
• Internship
• Industry-specific
courses, e.g.
Aviation Law, Yield
Management, Slot
Management
• Electives
Aviation OR Airport
Marketing
• Industry-specific
courses, e.g.
Aviation and
Environment, Controlling
Aviation and Airports
• Airline Management
Simulation Game
• Electives
Financial Management
Airlines OR Airports
• Bachelor Thesis &
Colloquium
BACHELOR INTERNATIONAL MANAGEMENT
A Bachelor degree in International Business Management gives you the choice!
Nearly every internationally operating company is a potential employer. Marketing,
Sales and Public Relations, Accounting, Finance & Controlling or even Human Resources
are all divisions you can choose to successfully start your career.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. SEMESTER 6. SEMESTER
Degree:
Bachelor of Arts
Duration of study:
6 semesters
Language of Instruction:
English
Internship:
1 semester
Study abroad:
1 semester (optional)
Intake:
March & September
• General Business
Economics, e.g.
Marketing Strategy &
Planning, Human
Resource Management,
Integrated Service
Management
• Communication courses,
e.g.
Intercultural
Communication,
Business Communication
• Language Courses
• Computer Training
• General Business
Economics, e.g.
Financial Management,
Management Accounting
and Control, Marketing
Research, Consumer
Behaviour
• Macroeconomics &
Microeconomics
• Foreign Language
Project
• Language Courses
• Internship
• Specific courses, e.g.
International Service
Management,
International HR
Management,
International Accounting
(IRFS)
• Electives
Intermediate
Management, Accounting
& Control OR Pricing
• Specific courses, e.g.:
International Marketing
Communication,
International Economics
• Electives
Intermediate Financial
Management, Current
Issues Finance &
Accounting OR Sales and
Distribution, Current
Issues in Marketing
• Bachelor Thesis &
Colloquium
9

BACHELOR HOSPITALITY MANAGEMENT
If you dream of a career in the hospitality industry, then acquire a Bachelor degree of Hospitality Management.
During your studies you'll gain expertise in the field of hospitality management and you'll acquire knowledge of
specific issues such as restaurant management, food & beverage management, yield management, distribution,
e-commerce and sustainability.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. SEMESTER 6. SEMESTER
Degree:
Bachelor of Arts
Duration of study:
6 semesters
Language of Instruction:
English
Internship:
1 semester
Study abroad:
1 semester (optional)
Intake:
March & September
• General Business
Economics, e.g.
Introduction to Financial
Accounting, Mathematics,
Business Communication
• Industry-specific
courses, e.g.
Structures and Organiza -
tions in Hospitality and
Tourism, Kitchen
Management
• Practical Training
Programme
• Language Courses
• Computer Training
• Business Management
courses, e.g.
Human Resource
Management, Corporate
Communications
• Industry-specific
courses, e.g.
Restaurant Manage -
ment, Rooms Division
Management
• Foreign Language
Project
• Language Courses
• Internship
• Food & Beverage
Management
Food and Science
Technology OR Catering
Management OR Culinary
Hospitality
• Advanced Hotel
Management
Casino Operations OR
Sustainability in
Hospitality OR Hotel
Engineering
• Sales & Distribution in
Hospitality and Tourism
• Hospitality Project
• Hotel Development and
Facility Planning
• Entrepreneurship and
New Venture
Management
• Bachelor Thesis &
Colloquium
BACHELOR INTERNATIONAL HOSPITALITY MANAGEMENT
If you are fascinated by a profession in a very international environment, then start with us and pursue our
Bachelor programme International Hospitality Management. During your studies you'll gain expertise in various
fields of the international hospitality industry. You will study at IUBH and at one of our partner universities.
After 7 semesters you acquire a double Bachelor degree.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. – 6. SEMESTER 7. SEMESTER
Degree:
Double-Bachelor
(B.A. + B.A./B.Sc)
Duration of study:
7 semesters
Language of Instruction:
English
Internship:
1 semester abroad
Study abroad:
2 semesters
Intake:
March & September
• General Business
Economics, e.g.
Introduction to Financial
Accounting, Mathematics,
Business Communication
• Industry-specific
courses, e.g.
Structures and Organiza -
tions in Hospitality and
Tourism, Kitchen
Management
• Language Courses
• Computer Training
• Business Management
courses, e.g.
Human Resource
Management, Corporate
Communications
• Industry-specific
courses, e.g.
Restaurant Management,
Rooms Division
Management
• Foreign Language
Project
• Language Courses
• Internship abroad
• Study Year abroad
• International Bachelor
degree
• Hospitality Project
• Industry-specific
courses, e.g.
Sustainability in
Hospitality, Hotel Yield
Management
• Entrepreneurship and
New Venture
Management
• Bachelor Thesis &
Colloquium
BACHELOR EVENT MANAGEMENT
The study programme Event Management is profound, practice-oriented and teaches economics
as well as specific management knowledge for fairs, exhibitions, congresses and corporate events.
Your career possibilities with a Bachelor of Arts in Event Management are manifold – just as manifold
as the events you are responsible for in the future.
FACTS & FIGURES 1. – 2. SEMESTER 3. SEMESTER 4. SEMESTER 5. SEMESTER 6. SEMESTER
Degree:
Bachelor of Arts
Duration of study:
6 semesters
Language of Instruction:
English
Internship:
1 semester
Study abroad:
1 semester (optional)
Intake:
March & September
• General Business
Economics, e.g.
Introduction to
Marketing, Statistics,
Business Communication
• Industry-specific
courses, e.g.
Introduction to Event
Management, Trade Fairs
and Exhibitions
• Language Courses
• Computer Training
• General Business
Economics, e.g.
Management and Cost
Accounting,
Macroeconomics
• Industry-specific
courses, e.g.
Congress & Conferen -
ces, Corporate Events,
Business and Congress
Travel
• Project Work
• Language Courses
• Internship
• Industry-specific
courses, e.g.
Strategic Event Com -
muni cation, Budgeting
and Sponsoring, Media
and Events
• Electives
PR, Media and Events OR
Industry Event Project,
Cultural Creative
Industries OR Sport
Events Management,
Human Resource
Management OR
Organizational Behavior
• Bachelor Thesis &
Colloquium
10

OUR MASTER DEGREE PROGRAMMES:
TRANSPORT & LOGISTICS MANAGEMENT
INTERNATIONAL MANAGEMENT
INTERNATIONAL MANAGEMENT · MARKETING
INTERNATIONAL MANAGEMENT · HUMAN RESOURCES
INTERNATIONAL MANAGEMENT · AVIATION
INTERNATIONAL MANAGEMENT · HOSPITALITY
INTERNATIONAL MANAGEMENT · ACCOUNTING & FINANCE
INTERNATIONAL MANAGEMENT FOR NON-BUSINESS GRADUATES
MASTER TRANSPORT & LOGISTICS MANAGEMENT
The IUBH Master of Arts in Transport & Logistics Management is oriented towards business activities
in the transport and logistics sector, such as aviation or freight transport. This programme is just right
for applicants who already have a degree in, for example, Aviation Management, Tourism, Geography,
Economics or Business Administration.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Intake:
September
• General Business Economics,
e.g.
General Management,
Management Accounting &
Control, Research Methods
• Industry-specific
courses, e.g.
Modes and Models Ground
Transport, Modes and Models
Aviation and Sea
• General Business Economics,
e.g.
Strategic Marketing, Business
Intelligence
• Industry-specific
courses, e.g.
Infrastructure Management,
Transport Policy
• Project Work
• Industry-specific
courses, e.g.
Strategic Transport & Logistic
Marketing, Yield Management
• Seminar
• Electives
Current Trends in Aviation OR
Ground Logistics
• Master Thesis & Colloquium
MASTER INTERNATIONAL MANAGEMENT
With a Master’s Degree in International Management, you acquire further management expertise for a leading position in the
international service sector. Whether in a bank, a consulting firm or the telecommunication industry – the global world of
business is open to you. After graduation, you are prepared to take your first executive position. No matter how your interests
develop, with this study programme you are solidly equipped for all areas in the globalised economy.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Electives
Hospitality Management,
Aviation Management,
Marketing, Human Resource
Management OR
Accounting & Finance
• Internship (4 weeks)
• Master Thesis & Colloquium
11

MASTER INTERNATIONAL MANAGEMENT MARKETING
By focusing on the global dynamics of managing a market- and customer oriented company, the Master International
Management Marketing builds your understanding of sales and marketing challenges, for example brand management,
market research, consumer behavior and pricing. Over four semesters, the consecutive programme prepares you for top
management marketing roles in internationally operating organizations.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Global Brand Management
• International Consumer
Behaviour
• Applied Marketing Research
• Current Issues in International
Marketing
• Sales and Pricing
• Internship (4 weeks)
• Master Thesis & Colloquium
MASTER INTERNATIONAL MANAGEMENT HUMAN RESOURCES
Over the last decades the importance of employees in organizations has grown steadily. The term human resources illustrates
that employees are considered an important resource and key factor in competitiveness. In times of demographic change
human resource management has become a strategic success factor. This four-semester Master programme will equip you
with the skills to deal effectively with the challenges of this area.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Comparative Human Resource
Management
• Research Methods for Human
Resource Management (incl.
project)
• International Assessment
Centers in Selection and
Training
• International HR Strategy
• Internship (4 weeks)
• Master Thesis & Colloquium
MASTER INTERNATIONAL MANAGEMENT AVIATION
The dynamic and competitive aviation industry places high demands on responsible managers.
Over four semesters, the Master International Management · Aviation will prepare you with a profound combination
of theory and practice to meet the challenges of the industry and to take up a successful management role with
international scope in the aviation business.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Strategic Product Planning
• Aviation Policy
• Aviation Simulation Game
• Aviation Seminar
• Controlling Airlines and
Airports
• Internship (4 weeks)
• Master Thesis & Colloquium
12

MASTER INTERNATIONAL MANAGEMENT HOSPITALITY
Always international, the hotel industry is shaped by the dynamic development of the markets and swift changes in
organizational structures. Among the new challenges for international hotel managers is the demand for a modern
professional profile. Meeting this demand is at the heart of the Master International Management Hospitality.
Beside the classic hotel management disciplines, this programme also focuses on strategic topics.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Distribution in Hospitality and
Tourism
• Destination Development
• Strategic Hospitality and
Tourism Management
• Sustainable Hospitality and
Tourism Management
• Internship (4 weeks)
• Master Thesis & Colloquium
MASTER INTERNATIONAL MANAGEMENT ACCOUNTING & FINANCE
The Master International Management · Accounting & Finance prepares you for taking responsibilities in the top management
of companies focusing on global markets. Over four semesters, you’ll gain skills in planning, deploying and monitoring
financial resources in international organizations. The programme offers in-depth specialization in the fields of accounting,
controlling und corporate finance.
FACTS & FIGURES
1. SEMESTER
2. SEMESTER
3. SEMESTER
4. SEMESTER
Degree:
Master of Arts
Duration of study:
4 semesters
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• General Management, e.g.
Advanced Research Methods,
Leadership, Negotiation Skills
• International Management,
e.g.
International Business Ethics,
International Economy Policy
• Language Course
• General Management, e.g.
Performance Measurement
and Management
• International Management, e.g.
International Financial
Management, International
Marketing, International HR
• Language Course
• Advanced Corporate Finance
• Investment Analysis and
Portfolio Management
• Advanced Management
Accounting & Control
• Current Issues in Finance and
Accounting
• Internship (4 weeks)
• Master Thesis & Colloquium
MASTER INTERNATIONAL MANAGEMENT FOR NON-BUSINESS GRADUATES
If you have a good knowledge of business administration but come from a non-business background, this programme is ideal
for you. In a preparatory semester, the IUBH prepares you with fundamental business management skills for the following
Master of International Management programme. You will specialize in marketing, finance & accounting, human resource,
hospitality or aviation management.
FACTS & FIGURES
PREPARATORY
COURSE
1. SEMESTER 2. SEMESTER 3. SEMESTER 4. SEMESTER
Degree:
Master of Arts
Duration of study:
1 preparatory semester,
followed by 4 semesters
Master programme
Language of Instruction:
English
Studies:
full-time
Internship:
4 weeks
Intake:
March & September
• Fundamental Business
Management Skills, e.g.
Human Resource
Management, Marketing,
Financial Accounting,
Mathematics & Statistics
• General Management,
e.g.
Advanced Research
Methods, Leadership,
Negotiation Skills
• International
Management, e.g.
International Business
Ethics, International
Economy Policy
• Language Course
• General Management,
e.g.
Performance Measure -
ment and Management
• International
Management, e.g.
International Financial
Management,
International Marketing,
International HR
• Language Course
• Electives
Hospitality Management,
Aviation Management,
Marketing, Human
Resource Management
OR Accounting & Finance
• Internship (4 weeks)
• Master Thesis &
Colloquium
13

IUBH VOICES
A STRONG NETWORK CREATES OPPORTUNITIES
Almost no other industry is as globally interconnected as the tourism and service industry and it offers our graduates a variety of
potential jobs and outstanding careers worldwide. Benefit from our strong international network: spend a semester or a year studying
abroad at one of our partner universities located all over the world; take part in an internship or make contacts for a future job at our
partner companies; get help from the organisations that the International University of Applied Sciences Bad Honnef · Bonn belong to.
Our network helps you achieve your goals and put your ideas into practice.
“It was always very important for me to gain additional insights and as
much valuable experience as possible. After the completion of my studies
in Bad Honnef, I was given the chance to help open and now manage the
HELIOS private clinic in Northeim, as Patient Manager. This position gives
me the opportunity to bring the service orientation of luxury hospitality to
a hospital, as well as to integrate my experience from the consultancy
internship and my studies in Bad Honnef, for the benefit of the company.”
Sarah Lappe from Germany │ HELIOS Privatkliniken GmbH
Graduate International Hospitality Management 2010
“Learning @IUBH is made easy: Subjects have a high relevance to practice,
lecturers and professors create strong links to companies – and professors
teach in a way which encourages learning and personal progress.”
Dhanush Sethu Paul from India
Student International Business Management
„IUBH makes it easy to start a career right after university: Courses teach
valuable skills, professors bring in their own practical experience and the
international students are the base of my personal international network.“
Alisa Bushma from Ukraine
Student International Hospitality Management
„After a few days here, I met so many wonderful people as everybody is so
friendly. The lectures could not be better, small group of people, not more
than 30 people makes it very easy for the student to study in a very good
atmosphere and the lecturers are also very friendly and approachable
which is a big plus.“
Aslam Khadaroo from Mauritius
Student Aviation Management
14

MORE:
www.iubh.de/voices
“For years, we have been finding personnel among the graduates of the
International University of Applied Sciences Bad Honnef · Bonn, who
actively support us in implementing our ideas. The students receive the
necessary knowledge as well as soft skills. That, combined with professional
competence, true commitment to the service idea, and the ability
to carry out projects and tasks in a structured way, makes them very
valuable for us as employees.”
Silvio Rahr │ HELIOS Privatkliniken GmbH
Chief Executive
“Studying at IUBH has many benefits: small size of classes, helpful and
kind professors, and a well-arranged combination of theory and practice.
Furthermore, my master programme prepares my perfectly for my future
management role.”
Yi Gao from China
Student Master International Management
“To further expand the company group, Cirrus Airlines is looking for
dedicated employees who are committed to the service idea. We see the
graduates of the International University of Applied Sciences Bad Honnef ·
Bonn as the perfect addition to our young and dynamic team and believe
that together we can reach our ambitious goals. We look forward to
welcoming you on board.”
Oliver Winter│ Cirrus Airlines Luftfahrtgesellschaft mbH
Director Marketing & Sales
“One of the crucial reasons that determined my decision to study at the
IUBH was the combination of theory and practice that students are offered
by its programs. My four years of studies - including two internships and
one year-abroad in the USA, respectively - only confirmed my opinion that a
balanced mixture of theory and practice produces great opportunities for
students to acquire not only knowledge, but in-depth experiences as well
since these are the qualifications that render young graduates attractive for
future employers.”
Christoph Heyn from Germany | Corporate Manager, E-Commerce
Marketing | The Ritz-Carlton Hotel Company, L.L.C
Graduate Hospitality Management 2009
15

YOUR PATH TO US –
YOUR APPLICATION
ADMISSION REQUIREMENTS
Bachelor Programmes
In general, Non-EU students can enter a 4-year bachelor
programme including a university preparation year in the first
year (foundation), if they fullfil these requirements:
• School leaving certificate
• English language IELTS score 4.5
EU-students:
School leaving certificate and TOEFL/IELTS score report
(Requirements: TOEFL 80 of 120, IELTS 5.0 of 9.0)
Master Programmes
Master students need a Bachelor Degree or degree in an
economics study programme (business administration, economics
or sector-specific management study programme) plus
English language proficiency (IELTS score of 6.0).
Master Programme for Non-Business Graduates
A Bachelor Degree in any subject plus English language
proficiency (IELTS score of 6.0) qualifies for the preparatory
course and the following Master programme.
16

MORE:
www.iubh.de/application
NEW OPPORTUNITIES –
INTERNATIONAL ADMISSION
OFFICE
Choosing a study programme and a university is one of the
most important decisions for your future career. This decision
requires detailed information and our team at the International
Admission Office is happy to help you. Coming to our campus
personally is often the best way to get information. You can make
an appointment for a counselling interview at the campuses in
Bad Honnef or Bad Reichenhall. Our International Admission
Office will then answer all your questions concerning study
programmes, admission requirements, and career opportunities
and will support you during your application process.
If you are unable to personally come to our campus, you can
call us or send an email anytime. Or you can meet us at
education fairs in your vicinity. Get in touch with us – we look
forward to your questions!
HOW TO APPLY
Generally, international applicants contact our university
directly. Our International Admission Office is happy to provide
the information you need and guide you through the application
process. To apply, please use the application form for international
students. For your convenience, detailed guidelines for
international Bachelor and Master applications can be found
on our website www.iubh.de/application.
If you are from Austria, Switzerland, Belgium, Netherlands,
Luxemburg or Liechtenstein or happen to be in Germany and
want to pursue a bachelor programme at IUBH, a different
application process applies. IUBH invites all those applicants to
our entrance examination. Please find more information about
the examination and the dates it is offered on our website.
If you are an applicant from India, Pakistan, Russia, or Ukraine
you can also contact our representatives in your country
directly. They give you advice on becoming a student at IUBH
as well as help guide you through the application process.
Please look for our representatives’ contact information on our
website www.iubh.de/application.
PATH2UNIVERSITY COLLEGE
Path2University College prepares talented international students
for our study programmes. It offers a tailor-made and
practically oriented preparation programme that enables students
to fulfil formal requirements and acquire the skills for a
head start at IUBH. If you do not yet feel well enough prepared
for studying or you do not fulfil the German university entrance
qualifications, then the Pathway programme will be the right
choice for you.
All successful graduates of the Pathway programme are
guaranteed a place for the upcoming semester in an Englishspeaking
Bachelor programme at the International University
of Applied Sciences Bad Honnef · Bonn.
17

WE’RE THERE FOR YOU –
SERVICES
MORE:
www.iubh.de/services
NEW PERSPECTIVES –
CAREER SERVICES
Career Services supports and advises you on your application
for mandatory internships during your studies as well as
helping to kick off your career after graduation. This is where
the contacts to companies and cooperation partners come
together. These companies continue to send us internship and
job offers from which you can benefit.
18
NEW COUNTRIES,
NEW CULTURES –
INTERNATIONAL OFFICE
The campus in Bad Honnef or Bad Reichenhall is not your only
home while studying at our university. Depending on the study
programme and your academic performance, you have the
opportunity to study one or two semesters abroad at one of
our partner universities.
During your studies at a partner university abroad, you can get
to know the curriculum, the learning methods and of course,
the students of a foreign university. You can improve your
language skills and gather valuable experience that additionally
prepares you for an international career.
The International Office is internally and externally the central
place to go for all questions concerning our partner university
network. All communications with our international partner
universities are maintained and managed here. Whether you
have a mandatory international study period integrated into
your study programme, or you would like to apply for an optional
semester abroad, this is the place for you. The International
Office informs you about admission requirements at partner
universities and gives you valuable orientation for a successful
semester or year abroad. It also advises and supports international
students in all questions concerning daily life in
Germany.
Career Services offers regular sessions in application training,
assists you with the application documents and supports you
with individual coaching sessions.
Aside from numerous company presentations on campus,
Career Services organises Career Days once a year. At these
events, companies come to the Bad Honnef campus to present
themselves and put forward their career opportunities. The
students from Bad Reichenhall and Bad Honnef have the chance
to network and contact potential employers and internship
partners directly.
NEW LANGUAGES –
LANGUAGE DEPARTMENT
English is our predominant language of instruction and is
further deepened in additional courses like “Academic Writing”
and “Business English”. However, that is not all. In almost all
study programmes, courses in a foreign language are an
integral part of the internationally orientated studies at our
university. Students can choose from French, Italian, Spanish,
Chinese, Russian, and our international students may also take
German. For three semesters, you can continue ex panding
your language skills by either learning a new language or
building on existing knowledge of a language.
The language courses are offered by the Language Depart ment.
Their goal is to develop your oral and written communication
skills in your chosen language – for personal and professional
purposes – to the best of your ability. The lecturers in the
Language Department are native speakers who teach not only
language competence but also the cultural particularities of
their home country.

HOW TO FINANCE
YOUR STUDIES
MORE:
www.iubh.de/finance
Getting an excellent degree at a private university opens up
opportunities and prospects for your entire future as well as
your career. The study programmes at our University of Applied
Sciences aim to be available for every potential applicant –
regardless of his or her financial situation.
STUDENT LOANS
Student loans are a very good way of financing your studies
flexibly and according to your needs. Loans are granted for
studying or training purposes only, and are specially designed
to meet the needs and circumstances of students. Our university
cooperates with different banks and credit institutes in
Germany. Depending on the bank IUBH students from EU
countries, Norway, Switzerland and Turkey or any international
student after two years of living in Germany can apply for a
student loan at these institutes and receive special rates.
Other applicants can contact a bank in their home countries
for further information about student loans.
19

International University of Applied Sciences
Bad Honnef · Bonn
Muelheimer Straße 38 · 53604 Bad Honnef · Germany
Phone: +49 2224 9605-101
Fax: +49 2224 9605-500
E-Mail: admission@iubh.de · www.iubh.de/en