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a comprehensive portfolio of labels for the Telesforo Julve - Jedistar

a comprehensive portfolio of labels for the Telesforo Julve - Jedistar

a comprehensive portfolio of labels for the Telesforo Julve - Jedistar

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Circular <strong>labels</strong> Used <strong>for</strong> small instruments<br />

C1a<br />

First ever label <strong>for</strong> bigger instruments<br />

Dims.: not known<br />

Company name: Armengol, Llorens y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 11<br />

2-colour print<br />

No special fonts<br />

Uppercase <strong>for</strong>: FABRICA GUITARRAS, BORDONES Y<br />

CUERDAS<br />

Ornamented outline<br />

1909 -1915<br />

C1b<br />

First ever label <strong>for</strong> smaller instruments<br />

Dims.: not known<br />

Company name: Armengol, Llorens y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 11<br />

2-colour print<br />

No special fonts<br />

Uppercase <strong>for</strong>: FABRICA GUITARRAS, BORDONES Y CUERDAS<br />

Ornamented outline<br />

1909 -1915<br />

C2<br />

do you have this label?<br />

Pls send it to:<br />

ton-bogaard@hotmail.nl<br />

This label has not been found yet!<br />

Second label, circular type<br />

Dims.: ± 82mm Ø<br />

Company name: Lloréns y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 11<br />

2-colour print<br />

Font: ????<br />

Ornamented outline<br />

1915-1916<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 1/12


C3<br />

Third label, circular type<br />

Dims.: 82mm Ø<br />

Company name: Lloréns y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Font: modern design in upper + lowercase<br />

One, two or three outline circles near <strong>the</strong> edge<br />

Ornamented outline<br />

1916-1917<br />

C4<br />

First <strong>Julve</strong> label, circular type<br />

Dims.: appr 82mm Ø<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Fat Jugendstil font<br />

Uppercase <strong>for</strong>: FABRICA GUITARRAS, BORDONES Y CUERDAS<br />

One outline circle near <strong>the</strong> edge<br />

1917-1924<br />

C5<br />

<strong>Julve</strong> label, circular type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Fat Jugendstil font<br />

Uppercase <strong>for</strong>: FABRICA GUITARRAS, BORDONES Y CUERDAS<br />

Three outline circles near <strong>the</strong> edge<br />

1924-1932<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 2/12


C6<br />

<strong>Julve</strong> label, circular type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Mariana Pineda, 4<br />

Telephone: NO Number !<br />

2-colour print<br />

Fat Jugendstil font<br />

Upper + lowercase <strong>for</strong>: Fabrica Guitarrras, Bordones y<br />

Cuerdas<br />

Three outline circles near <strong>the</strong> edge<br />

1932-1933<br />

do you have this label?<br />

Pls send it to:<br />

ton-bogaard@hotmail.nl<br />

C7<br />

<strong>Julve</strong> label, circular type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Mariana Pineda, 4<br />

Telephone: 17854<br />

2-colour print<br />

Fat Jugendstil font<br />

Upper + lowercase <strong>for</strong>: Fabrica Guitarrras, Bordones y<br />

Cuerdas<br />

One or three outline circles near <strong>the</strong> edge<br />

1933-1944<br />

This label has not been found yet<br />

C8<br />

<strong>Julve</strong> label, circular type<br />

Dims.: 84mm Ø<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Convento Sn. Francisco, 4<br />

Telephone: 17854<br />

2-colour print<br />

Fat Jugendstil font<br />

Upper + lowercase <strong>for</strong>: Fabrica Guitarrras, Bordones y<br />

Cuerdas<br />

Three outline circles near <strong>the</strong> edge<br />

1944-1958<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 3/12


C9<br />

do you have this label?<br />

Pls send it to:<br />

ton-bogaard@hotmail.nl<br />

This label has not been found yet<br />

<strong>Julve</strong> label, circular type<br />

Dims.: not known (±84mm Ø)<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Convento San Francisco, 4<br />

Telephone: 217854<br />

2-colour print<br />

Font ??<br />

1958-1974<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 4/12


HEXAGONAL LABELS Used <strong>for</strong> guitars<br />

H1<br />

Second guitar label is a hexagonal type<br />

Dims.: not known<br />

Company name: Lloréns y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 11<br />

2-colour print<br />

Font alike Verdana-wide; 6mm high<br />

Font <strong>of</strong> “FABRICA” differs<br />

First hexagonal shaped label<br />

1915-1916<br />

H2<br />

Dims.: not known<br />

Company name: Lloréns y <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Slim Jugendstil fonts (note T in GUITARRAS)<br />

Straight <strong>for</strong>ward printing<br />

1916-1917<br />

H3<br />

First <strong>Julve</strong> label, hexagonal type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Slim Jugendstil fonts (note T in GUITARRAS)<br />

Straight <strong>for</strong>ward printing<br />

1917-1919<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 5/12


H4<br />

<strong>Julve</strong> label, hexagonal type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Slim sansSerif font (note T in GUITARRAS !!!)<br />

Straight <strong>for</strong>ward printing<br />

1919-1922<br />

H5<br />

<strong>Julve</strong> label, hexagonal type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2-colour print<br />

Fat Jugendstil fonts (note T in GUITARRAS !!!)<br />

Straight <strong>for</strong>ward printing<br />

1922-1926<br />

H6<br />

<strong>Julve</strong> label, hexagonal, 3-colour type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Arzobispo Mayoral, 13<br />

2types: 2- and 3-colour executions<br />

2-colour type is without <strong>the</strong> yellow backgrounds<br />

3 colour type equiped with shiny topcoat<br />

Exclusive design <strong>of</strong> company letters<br />

Outside printed area: printers name:<br />

M. Garcia Pelayo, 16 Valencia<br />

1926-1932<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 6/12


do you have this label?<br />

Pls send it to:<br />

ton-bogaard@hotmail.nl<br />

H7<br />

This label has not been found yet<br />

<strong>Julve</strong> label, hexagonal, 3-colour type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Mariana Pineda, 4<br />

Telephone: No Telephone nr !!<br />

2types: 2- and 3-colour executions?<br />

1932-1933<br />

H8<br />

<strong>Julve</strong> label, hexagonal, 3-colour type<br />

Dims.: 114 x 94mm<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Mariana Pineda, 4<br />

Telephone: 17854<br />

2types: 2- and 3-colour executions?<br />

2-colour type is lacking <strong>the</strong> yellow backgrounds<br />

3 colour type has shiny topcoat<br />

Outside printed area: printers name:<br />

M. Garcia Pelayo, 16 Valencia<br />

1933- 1944<br />

H9<br />

<strong>Julve</strong> label, hexagonal, 2-colour type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Con to S n Francisco, 4<br />

Telephone: 17854<br />

Note <strong>the</strong> Ñ <strong>of</strong> España<br />

Outside printed area: No mention <strong>of</strong> printer<br />

Totally redesigned label compared to <strong>for</strong>mer.<br />

Very good printing quality<br />

1944-1945<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 7/12


H10<br />

<strong>Julve</strong> label, hexagonal, 2-colour type<br />

Dims.: 108 x 91mm<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Convento S. Francisco, 4<br />

Telephone: 17854<br />

Outside printed area: No mention <strong>of</strong> printer<br />

Totally redone label compared to <strong>for</strong>mer one.<br />

1945-1957(i)<br />

H11<br />

<strong>Julve</strong> label, hexagonal, 2-colour type<br />

Dims.: 110 x 91mm<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Convento S. Francisco, 4<br />

Telephone: 217854<br />

The letters <strong>of</strong> TELEFONO are shifted down<br />

The letter V <strong>of</strong> CONVENTO is damaged: it<br />

misses serif<br />

Outside printed area: No mention <strong>of</strong> printer<br />

Adapted label compared to <strong>for</strong>mer.<br />

1958-1963<br />

H12<br />

<strong>Julve</strong> label, hexagonal, 2-colour type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Convento S. Francisco, 4<br />

Telephone: 217854<br />

The letters <strong>of</strong> TELEFONO are realigned correctly<br />

The letter V <strong>of</strong> CONVENTO is repaired: it still<br />

misses serif<br />

Outside printed area: No mention <strong>of</strong> printer<br />

Red colour cliché is replaced by new one.<br />

Last known label <strong>of</strong> <strong>the</strong> factory till appr 1974.<br />

1963-1974<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 8/12


RECTENGULAR LABELS - Overview:<br />

(found on: 1 guitar)<br />

R1<br />

reconstruction by Nicholas Renouf <strong>of</strong> Yale<br />

University, USA (courtesy Yale University)<br />

1932<br />

Expected to have been used first year at Mariana Pineda as<br />

<strong>the</strong>re is no tel. nr.<br />

<strong>Julve</strong> label, rectengular type<br />

Dims.: not known<br />

Company name: Teles<strong>for</strong>o <strong>Julve</strong><br />

Address: Mariana Pineda, 4<br />

Telephone: no number mentioned<br />

2-colour print<br />

??? font<br />

Upper case <strong>for</strong>: VALENCIA and ESPAÑA only<br />

Ornamented outline<br />

R2<br />

1933 – 19??<br />

<strong>Julve</strong> used this label after his take over <strong>of</strong> <strong>the</strong><br />

enterprise Salvador Ibáñez é Hijos in 1933.<br />

Dims.: 120x 83mm<br />

No address; no telephone nr mentioned<br />

1 colour print<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 9/12


BRANDING and SPECIAL SUPPLIES (p1 <strong>of</strong> 2)<br />

Spain<br />

Spain<br />

Spain<br />

Spain<br />

Canary Ils. (1915)<br />

Mexico<br />

Cuba<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 10/12


BRANDING and SPECIAL SUPPLIES (p2 <strong>of</strong> 2)<br />

Puerto Rico<br />

Cuba<br />

Costa Rica<br />

Venezuela<br />

Argentina<br />

Mexico 1958<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 11/12


SPECIALS:<br />

Guitars ID card<br />

(1909-1915)<br />

Business card <strong>of</strong><br />

Lloréns y <strong>Julve</strong><br />

Arzobispo Mayoral, 11<br />

(42x62mm) Year 1915<br />

Veca & Mugo is seller <strong>of</strong> <strong>the</strong> card<br />

String package <strong>of</strong> “BAZAR SOTO”<br />

printed by <strong>Julve</strong>’s printer (Garcia Cantos).<br />

1931-1939 (97 x 84mm)<br />

String package <strong>of</strong> Teles<strong>for</strong>o <strong>Julve</strong><br />

( T J letters at left/right)<br />

Bandurria string A Quinto<br />

19??<br />

Postal card <strong>of</strong> Lloréns y <strong>Julve</strong><br />

Address is Arzobispo Mayoral, 13<br />

(133x89mm) Year 1916<br />

La Valenciana label – 2 colour print<br />

This label from <strong>the</strong> <strong>for</strong>mer <strong>Julve</strong> agents in Mexico and it has<br />

no direct relation with Teles<strong>for</strong>o <strong>Julve</strong>.<br />

Company name is Casa Veerkamp SA (period 1958>>)<br />

The label design could have been based upon <strong>Julve</strong>s’ label.<br />

The name is <strong>the</strong> brand <strong>of</strong> Casa Veerkamp and guitars have<br />

been built by Don Geronimo Villafan,<br />

who used <strong>the</strong> “La Michoacana”<br />

label <strong>for</strong> his own products<br />

Teles<strong>for</strong>o <strong>Julve</strong>: Label Summary: Ton Bogaard: 9-5-2013 12/12

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