The Future Shopper March 2013.pdf - Kantar Retail

The 50-year disruption
“
A century and a half ago, the growth of
big cities and the rise of railroad networks
made possible the modern department
store. Mass-produced automobiles came
along 50 years later, and soon shopping
malls lined with specialty retailers were
dotting the newly forming suburbs and
challenging the city-based department
stores. The 1960s and 1970s saw the
spread of discount chains [and] big-box
‘category killers’. … Each wave of change
doesn’t eliminate what came before it, but
it reshapes the landscape and redefines
consumer expectations, often beyond
recognition.
Darrell Rigby, Harvard Business Review, December 2011 3
”
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The Future Shopper