download press release - KappAhl
download press release - KappAhl
download press release - KappAhl
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PRESS RELEASE 09/01/2011<br />
Autumn 2011 at <strong>KappAhl</strong> Woman<br />
<strong>KappAhl</strong> launches Designers' Finest – an exclusive special collection for<br />
autumn 2011<br />
Designers' Finest is a new special collection comprising modern wardrobe classics with a high degree of fashion and extra fine<br />
qualities. Starting from their own needs and the thought "for women – by women", <strong>KappAhl</strong>'s design team has produced their own<br />
versions of key garments that should be found in every woman's wardrobe in autumn 2011.<br />
This autumn, Designers' Finest will be launched; a new women's collection where <strong>KappAhl</strong>'s own designers have been given free rein to come<br />
up their own personal favourites. The collection offers scrupulously tailored garments with a high degree of fashion and comprises some 20<br />
garments and matching accessories. The collection has been produced in a limited edition, focusing on exclusive materials in a somewhat<br />
higher price range than <strong>KappAhl</strong>'s other ranges. The theme is a timeless style where wearing the clothes season after season is possible,<br />
influenced by the minimalism of our times with simple classics in stripped down forms.<br />
"The collection aims to give <strong>KappAhl</strong>'s present customers a wider choice, while at the same time we welcome a new fashion-interested woman<br />
into <strong>KappAhl</strong>. Important elements for the Designers' Finest customer are quality, design, and clothing that can be worn for several seasons yet<br />
remains modern over time," says Carina Johansson, Design Manager.<br />
<strong>KappAhl</strong>'s designers have created the garments starting from their own desires and with the thought "for women by women". The idea behind<br />
the collection is that all garments can be combined with each other, either worn separately or alternatively layer on layer, thereby keeping the<br />
colours and silhouettes in a coherent and uniform whole.<br />
Cuts and contrasts between materials are key details in the collection, where straight cubism and round forms are combined with draped and<br />
asymmetric styles. A constant throughout the collection is the contrast in materials, combining leather and suede with flowing materials such as<br />
silk, lyocell and cotton. The collection has a muted colour scale, where white, black and grey make up the overall image together with bordeaux<br />
and golden yellow accent colours.<br />
The collection will be available in all <strong>KappAhl</strong> stores as a limited edition from the September 6 th 2011.<br />
For more information and images, please contact:<br />
Carina Johansson, Design Manager, Telephone +46 (0) 31 771 55 27. Email carina.johansson@kappahl.com<br />
Monika Kostovska, Head of Fashion Press at <strong>KappAhl</strong>, Telephone +46 (0) 31 771 55 56. Email monika.kostovska@kappahl.com<br />
___________________________________________________________________________________________________<br />
<strong>KappAhl</strong> is a leading fashion chain with more than 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. <strong>KappAhl</strong> sells affordable fashion<br />
to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All <strong>KappAhl</strong> garments are designed by its own<br />
fashion team. In 1999, <strong>KappAhl</strong> was the first fashion chain to receive environmental management standard certification. <strong>KappAhl</strong>'s sales for the 2009/2010 financial year totalled<br />
SEK 5.1 billion and its operating income amounted to SEK 551 million. <strong>KappAhl</strong> is listed on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.<br />
<strong>KappAhl</strong> Sverige AB, Box 303, 431 24 Mölndal. Tel +46 (0) 31-771 55 00. www.kappahl.com Page 1/2
PRESS RELEASE 09/01/2011<br />
___________________________________________________________________________________________________<br />
<strong>KappAhl</strong> is a leading fashion chain with more than 350 stores and 4,800 employees in Sweden, Norway, Finland, Poland and the Czech Republic. <strong>KappAhl</strong> sells affordable fashion<br />
to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All <strong>KappAhl</strong> garments are designed by its own<br />
fashion team. In 1999, <strong>KappAhl</strong> was the first fashion chain to receive environmental management standard certification. <strong>KappAhl</strong>'s sales for the 2009/2010 financial year totalled<br />
SEK 5.1 billion and its operating income amounted to SEK 551 million. <strong>KappAhl</strong> is listed on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.<br />
<strong>KappAhl</strong> Sverige AB, Box 303, 431 24 Mölndal. Tel +46 (0) 31-771 55 00. www.kappahl.com Page 2/2