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Corporate Social Responsibility Report - KappAhl

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SECTION 5 ENVIRONMENT<br />

Climate analysis: “1.0 kg t-shirts better<br />

than 1.1 kg beef”<br />

As far as we know we were first in the<br />

industry to carry out a comprehensive<br />

climate analysis of garments, from cotton<br />

growing via manufacture, transportation,<br />

sale to using the garment for two years. It<br />

turns out that our garments stand up well<br />

in comparison with many other products<br />

that we consume in a far shorter period.<br />

The climate analysis, which was conducted in<br />

2008, was on t-shirts and trousers throughout<br />

the supply chain to the end customer, who<br />

was assumed to use the garment for two<br />

years. The purpose was to find the greatest<br />

environmental impact. It turns out that a<br />

large part of the emissions; 22 per cent for<br />

t-shirts and 37 per cent for trousers, are from<br />

washing and drying the garments.<br />

“WASH RIGHT” – A SIDE EFFECT<br />

Consequently we produced a brochure<br />

“Wash right”, which gives specific advice on<br />

how to look after clothes to reduce emissions.<br />

Its advice includes how to wash and dry garments<br />

in an environmentally friendly way.<br />

INTERESTING COMPARISONS WITH<br />

OTHER PRODUCTS<br />

It may also be interesting to compare the climate<br />

effect with other products and services<br />

that we use every day. It is evident that 1 kg<br />

t-shirts, which is about three t-shirts, has a<br />

climate impact equivalent to 27 kg of carbon<br />

dioxide. This is the same environmental<br />

impact as 1.1 kg of beef, 6 kg of chicken and<br />

120 kilometres driving in a car – over the<br />

entire lifecycle. One kg of trousers has a<br />

climate impact equivalent to 16 kg of carbon<br />

dioxide over its lifecycle. The same effect is<br />

achieved via 0.7 kg beef, 3.5 kg chicken and<br />

80 km car driving. The tests show that customers<br />

have a greater influence over the<br />

climate impact of the trousers seen over the<br />

entire lifetime. The production process plays<br />

an important role here – the factories where<br />

the trouser tests were carried out are modern<br />

Production<br />

Transportation<br />

Trade<br />

Production<br />

Transportation<br />

Trade<br />

and have effective processes, which gives less<br />

climate impact from production.<br />

The ambition is to go further with new<br />

climate analyses in coming years.<br />

Climate impact – the entire life cycle<br />

Washing and<br />

tumble-drying<br />

Washing and<br />

tumble-drying<br />

1 KG T-SHIRT = 27 KG CARBON<br />

DIOXIDE<br />

Production: 65 per cent<br />

Transportation: 10 per cent<br />

Trade: 3 per cent<br />

Washing and tumble-drying: 22 per cent<br />

1 KG TROUSERS = 16 KG CARBON<br />

DIOXIDE<br />

Production: 44 per cent<br />

Transportation: 14 per cent<br />

Trade: 5 per cent<br />

Washing and tumble-drying: 37 per cent<br />

30 K A P PA H L C S R R e P O RT 2 0 1 0

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