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CUSTOMER REFERENCE
Ahold

CUSTOMER REFERENCE
Harmonizing architecture with work
PROJECT FACTS
YEAR: 2005
CLIENT:
LOCATION:
NUMBER OF
EMPLOYEES: 400
Project group:
AHOLD CENTRAL EUROPE
OPTIMA BUTOVIC SHOPPING CENTRE,
CENTRAL PRAGUE, CZECH REPUBLIC
Daniela Zarubova, assistant to CEO Ahold; Filip Havlis,
architect; Katerina Cervenkova, sales director Kinnarps.
BACKGROUND
International supermarket giant
chooses Swedish interiors
Ahold is one of the world’s largest supermarket operators. Ahold
is the market leader in the Czech Republic where it is very well
known. So the establishment of Ahold Central Europe in Prague
comes as no surprise. Kinnarps is the choice of interiors for the
new offi ce complex in Nove Butovice and the Optima Butovic
Shopping Centre.
OBJECTIVES
User-friendliness and a vivid
atmosphere
The brief of this interior design project was to create a more userfriendly
work environment with a vivid colour scheme for the
administration. But it also called for a simple furnishing solution
allowing a natural workfl ow. These ideas were to harmonize with
the building’s special architecture as well as with the other outlets
in the shopping centre located next to Ahold’s offi ce building.
SOLUTION
A perfect match between philosophy
and premises
The comprehensive purchase project took about a year from
initial contact to fi nal delivery and the Nordic image of lightwood,
bright colours and high degree of user-friendliness were all decisive
factors when Ahold selected Kinnarps to supply the new
furniture for Ahold Central Europe. The fundamental reason for
Ahold’s decision was the high quality and extensive range of
Kinnarps offer and specifi cally three different types of workstations:
“standard”, “executive” and “top management”, all of them with
the right quality at the right price. Another important factor was
the high-class range of offi ce chairs that made Ahold reconsider
its original idea of having various chairs for different positions.
In the end, they chose the highest standard for all employees.

AHOLD
The effi ciency of Scandinavian design

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