Presented by: Edward Basile
Presented by: Edward Basile
Presented by: Edward Basile
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PRE-APPROVAL PROMOTION<br />
(con’t)<br />
Methods of Promotion<br />
• Scientific journal articles distributed <strong>by</strong> a<br />
manufacturer’s representatives are labeling and<br />
can misbrand a product<br />
• A manufacturer can be responsible for<br />
unapproved claims made <strong>by</strong> a physician or other<br />
third party, if:<br />
– there is a financial relationship between the physician<br />
and the manufacturer, or<br />
– the statements are made at the request of the<br />
manufacturer