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Presented by: Edward Basile

Presented by: Edward Basile

Presented by: Edward Basile

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PRE-APPROVAL PROMOTION<br />

(con’t)<br />

Methods of Promotion<br />

• Scientific journal articles distributed <strong>by</strong> a<br />

manufacturer’s representatives are labeling and<br />

can misbrand a product<br />

• A manufacturer can be responsible for<br />

unapproved claims made <strong>by</strong> a physician or other<br />

third party, if:<br />

– there is a financial relationship between the physician<br />

and the manufacturer, or<br />

– the statements are made at the request of the<br />

manufacturer

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