Three Year Safety Strategy to Drive Target Zero - Bristow

3-YEAR SAFETY STRATEGY
CULTURE
CAPABILITY
LEADERSHIP
COMPLIANCE
& ASSURANCE
ACCIDENTS
COMPETENCE
Three-year Safety Strategy to
Drive Target Zero
The Target Zero safety program has achieved an impressive record since its inception in 2007,
driving Bristow to safety performance that’s far above the rotary wing industry average. This year
marks the start of a renewed effort, not only to reach Target Zero, but also safety leadership in
the rotary wing, fixed-wing and oil and gas industries.
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Bristow Group is embarking on a renewed effort to achieve
leadership in safety as part of its pursuit of operational
excellence. “It’s a tall order, because there are a lot of
good companies with good safety records,” says Jon Stripling,
Director, Global Standards, Quality, Safety & Training. “But I
don’t see any reason why we can’t achieve a leading position.”
Impartial assessment
The first step is to see where Bristow stands today in safety
In the meantime, employees will receive an invitation to participate in
a computer-based Target Zero safety training refresher course. “We
always need to stay vigilant and current in our training,” Stripling says.
“Complacency is our enemy.”
Getting to Target Zero
Stripling praises several Bristow business units for having achieved
Target Zero, demonstrating that the goal of perfection – zero accidents
– is possible.
management, so the company has engaged Baines Simmons, a leader
in airworthiness and aviation safety consulting and training services, to
make an independent and impartial assessment.
“We have already realized a big step change in safety through Target
Zero,” he says. “Now as we draw nearer to zero and the fine-tuning
phase of our safety strategy, we have to double our efforts to continue to
“Over the next several weeks, they will be conducting a Safety
make improvements.”
Management Diagnostic at Bristow facilities around the world, using
surveys, interviews, observations and focus groups to evaluate our current
policies and procedures that we use to manage safety,” Stripling says.
Stripling stresses that the aspirations for the new safety strategy
encompass every Bristow activity, from flight operations to all actions
involving safety, health and the environment.
The diagnostic will make its evaluation across five major focus areas:
• Leadership: Do Bristow’s leaders set the strategic direction for safety
and are they actively leading the company toward a world-class
safety management system?
“We need to have a shared vision within Bristow that Target Zero is
achievable and sustainable,” he says. “We need to be aligned in what
we do and how we act, and never forget that safety comes first.”
• Capability: Does Bristow have the infrastructure to support the
management of safety?
• Competence: Is Bristow equipped with the necessary knowledge and
skills to perform safely?
• Compliance and assurance: Is Bristow fulfilling the requirements to
provide oversight and assurance?
• Culture: Does Bristow’s behavior support the principles of safety
management?
“From talking to our staff and seeing what we do, Baines Simmons will
generate a report that will provide a clear picture of our capability and
performance as well as identify potential gaps and leading practices,”
Stripling says. “This will help us prioritize where we need to invest our
resources as well as recognize where we are being successful.”
Communications strategy
With the information from the diagnostic in hand, Bristow’s senior
management team and business unit leaders will embark on a series of
briefings to share the results with employees around the world. “We want
as much feedback as possible from these sessions, and from there we will
pinpoint the actions we need to take to reach Target Zero,” Stripling says.
“We always need to stay vigilant and current
in our training. Complacency is our enemy.”
– Jon Stripling, Director, Global Standards,
Quality, Safety & Training
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New Systems to Enhance
Operational Excellence
and Business Performance
Technical competence, rigorous attention to procedure and a renowned
safety culture have earned Bristow a reputation for being a strong, safe
and reliable service provider. As our clients move into deeper water
and new frontiers, they want Bristow to move with them, providing
consistent superior service across their geographies and adding value
that goes beyond their expectations for safety and service delivery. As
told to Bristow in a recent survey, clients see a clear opportunity for
us to leverage our strengths. Bristow’s strategy to achieve operational
excellence will improve our capabilities and capacity to deliver
consistently across our global
operations and expand our business
to new areas to support our clients.
Flight Operations
Imagine a future where Bristow pilots can perform their pre-flight
activities using helpful and easy-to-navigate applications accessible
from computers or their tablet devices. Imagine tablet devices
containing publicly available applications with maps, planning
software and other useful tools. Bristow applications that enable
pre- and post-flight tasks to be completed anywhere, yet remain fully
integrated with our company information management systems. And
once in flight, tablet devices with an “electronic flight bag” of most
current electronic manuals and other
information. This future is not as far
off as you may think.
To help achieve this global delivery
model, Bristow is simplifying and
standardizing. This requires careful
planning, agreeing to standard ways
of working, developing new processes
and procedures, and incorporating them in new systems. With the full
support of our senior leadership team, several major transformational
In 2011, Bristow determined that
its various flight operations support
systems were approaching their end of
life, and a new single and global flight
operations system was required to
replace them and support our future vision. This resulted in the eFlight
“excellence in flight operations” initiative that began in January 2012.
projects are under way; among the highest priorities for 2013 are
global platforms for supporting flight operations, and Enterprise
Resource Planning for finance, supply chain and maintenance.
The eFlight project team comprises of flight operations subject matter
experts and stakeholders from every Bristow business unit. IBU Director
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Duncan Moore explains their purpose for coming together: “The team has
collaborated to deliver something that we have never before achieved at
Bristow – a single, robust, standardized global flight operations system,
built to be best-in-class. I am certain that eFlight will differentiate Bristow
and help us further our goal of achieving operational excellence.”
or replacement when a part is removed from an aircraft and declared
unserviceable. This is another exciting endeavor under way – the
replacement of IFS with a new Enterprise Resource Planning (ERP)
system, called SAP. This program will deliver standard and enterprisewide
processes and allow for the global visibility of business information
while reducing risk and improving compliance.
The eFlight program encompasses pre-flight, flight, post-flight and
resource management components, all working together to help
transform how Bristow delivers information and improves global
operations in areas that include pilots, training, scheduling, crew
management, invoicing and contracts.
Involving many aspects of Bristow, the SAP platform will help
standardize and simplify operational processes to ensure financial
management, automated controls, an efficient supply chain, more
effective maintenance planning and execution, and enhancements in
business intelligence.
This multi-year effort to automate
and standardize flight operations
will first deploy in Trinidad toward
the end of 2013. Among its many
features, eFlight will streamline
work activities, provide improved
ERP
Enterprise Resource Planning
Sales
GRC
Representatives from all parts of
the Bristow business are working
together as one integrated team
to develop the best ERP solution
for the company. Nearly 100
customer service and invoicing,
Finance
workshops have been conducted
and deliver a comprehensive
CRM
with active participation from
view of our contracts, customers,
business process owners (BPOs),
aircraft and crew worldwide. With
HCM
subject matter experts (SMEs)
its robust and efficient planning
SCM
and many other stakeholders. The
features, eFlight will optimize
resources and schedules, attain
efficient and accurate reporting,
MRO
Master Data
workshops focused on more than
15 different work streams within
the process areas of Maintenance
and increase utilization of assets.
Repair and Overhaul (MRO),
Configuration Control, Supply
The eFlight team has an ambitious
Chain Management, Financial
schedule of multiple global deployments over the next year. “This team
has been diligent in creating an integrated system with capabilities to
improve both our clients’ experience of our services and our ability to
Reporting and Planning. Each workshop has gathered the business
requirements for the future global business processes to be adopted
by Bristow.
respond more quickly and efficiently to their daily demands,” explains
Jon Oakey, IBU Director of Operations. “We are thrilled to showcase
Bristow’s new eFlight system coming soon in Trinidad.”
“We are committed to advancing the global financial management
capabilities of Bristow. This is an outstanding team of experts focused
on creating efficiencies through standardization and workflow
Enterprise Resource Planning
Imagine Bristow mechanics and engineers spending more time working
processes, and reducing risk with automated controls,” explains Vice
President and CAO Brian Allman.
on our helicopters and less time typing and performing administration
tasks. Having more parts available at the right time because of
advanced material planning applications. Updates to maintenance
manuals automatically appearing in the work order instructions for
maintenance tasks. Or requisitions automatically initiated for repair
The initial release of the ERP program, focused on financial processes
and some components of supply chain, is expected to be implemented
in 2014. MRO and the remainder of supply chain will be implemented in
successive releases thereafter.
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