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ST. MARTIN'S PRESS SEPTEMBER 2012<br />
Brutal Simplicity of Thought<br />
How It Changed the World<br />
M&C Saatchi<br />
The principles of creativity in stunningly simple words and<br />
pictures by the man behind the world’s most successful<br />
advertising agency<br />
How did two wheels emancipate women? How can a pie save thousands of<br />
lives? How can a useless piece of fabric determine social status? How can you<br />
make night day?<br />
BUSINESS & ECONOMICS /<br />
ADVERTISING & PROMOTION<br />
St. Martin's Press | September 2012<br />
9781250012951 | $18.99/$21.99 Can.<br />
Hardback | 128 pages | Carton Qty:<br />
9.38in H | 6.75in W<br />
Includes 48 color illustrations throughout<br />
Other Available Formats:<br />
Ebook ISBN: 9781250012944<br />
MARKETING<br />
* National Print Publicity<br />
* Social Media Campaign<br />
* Outreach to Advertising Community<br />
* Bonus Material: Trailer for Online<br />
Accounts<br />
* Author Website: MCSaatchi.com and<br />
brutalsimplicityofthought.com<br />
* Available as an E-book: 978-1-250-<br />
01294-4<br />
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book<br />
presents deceptively simple examples of concepts that have changed the world—<br />
from the single piece of paper that became the American Declaration of<br />
Independence, giving birth to the most powerful nation in the history of the world,<br />
to the symbol and line that enable us to write music. Thought-provoking and<br />
incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of<br />
the Saatchi method of creativity. This book started life as a training manual for<br />
Saatchi advertising employees, and its approach has shaped the Saatchistory<br />
for forty years. Its principles permeate the culture, philosophy and structure of<br />
one of the world's best known corporate brands. Whether you are a student, an<br />
artist, a manager, self-employed or a CEO, this book has something to teach us<br />
all: simplicity rules.<br />
.<br />
PRAISE<br />
"So often, the simplest ideas are the best. That's the theory advertising guru Lord<br />
Maurice Saatchi has been living by for the past forty years and, judging by his<br />
phenomenal success, it works." —Elle UK<br />
MAURICE SAATCHI graduated from the London School of Economics with first class<br />
honours. With his brother Charles Saatchi he established first Saatchi and Saatchi and then M&C<br />
Saatchi. He was made a life peer in 1996 and serves as part of the House of Lords Conservative<br />
Party.<br />
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