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SPECIAL EARTH DAY DOUBLE ISSUE - AutoWeek

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Still, it seems fairly obvious that hybrid<br />

and other green-tech automotive production<br />

is more complicated, energy-intensive<br />

and potentially disruptive to the environment.<br />

Toyota allows that its hybrid<br />

production requires more energy than<br />

conventional production, particularly in<br />

materials processing, but counters that<br />

extra energy used in the cradle is dwarfed<br />

by energy saved during the hybrid’s operational<br />

life.<br />

The standard life-cycle-impact assessment<br />

applies a 15/80/5 formula: 15 percent<br />

manufacture, 80 percent operation,<br />

5 percent disposal. The roots of 15/80/5<br />

appear to be academic intuition or a<br />

research hypothesis established in the<br />

1980s as a starting point. In the mid-<br />

1990s, Volvo undertook what it expected<br />

to be a definitive analysis of energy used<br />

to build its cars, from the extraction of<br />

raw material through various levels of<br />

suppliers to final assembly. When the<br />

scope and complexity of making any<br />

reliable assessment became clear, the<br />

company gave up. The 15/80/5 model<br />

hasn’t evolved much since, though recent<br />

studies have challenged its validity.<br />

In 2005, CNW Research (www.cnwmr.<br />

com) published the first of its controversial<br />

“Dust to Dust” Automotive Energy<br />

Reports, which purport to measure “the<br />

energy necessary to plan, build, sell, drive<br />

and dispose of a vehicle from initial concept<br />

to scrappage.” This small Oregonbased<br />

company is typically retained by<br />

carmakers for market research, as are<br />

more familiar firms such as J.D. Power,<br />

GREENEST VEHICLES OF ‘08<br />

MAKE & MODEL GREEN SCORE<br />

HONDA CIVIC GX 57<br />

TOYOTA PRIUS 53<br />

HONDA CIVIC HYBRID 51<br />

SMART FORTWO 49<br />

TOYOTA YARIS 46<br />

NISSAN ALTIMA HYBRID 46<br />

TOYOTA COROLLA 45<br />

MINI COOPER/CLUBMAN 44<br />

FORD FOCUS 44<br />

TOYOTA CAMRY HYBRID 44<br />

HONDA CIVIC 44<br />

HONDA FIT 44<br />

Source: American Council for an Energy Efficient<br />

Economy (ACEEE)<br />

though CNW says that “Dust to Dust” is<br />

not a funded study. The lengthy report<br />

seems to be based on data available in<br />

libraries or on the Internet, as well as factory<br />

and facility tours. It concludes that<br />

the 15/80/5 formula is way out of whack.<br />

In some instances, most energy consumption<br />

occurs before the vehicle reaches a<br />

consumer’s driveway.<br />

“Dust to Dust” ultimately converts a<br />

vehicle’s energy use into “cost per lifetime<br />

mile.” By CNW’s assessment, the<br />

greenest vehicle available in 2007 was<br />

Toyota’s Scion xB, followed by the Jeep<br />

Wrangler. The Prius ranked 74th, below<br />

Land Rover’s Range Rover and the Aston<br />

Martin DB9.<br />

CNW’s methodology and conclusions<br />

have been challenged by many, most<br />

prominently by environmental groups.<br />

Again, though, there’s a point to be taken:<br />

There’s more to green than mpg.<br />

Subaru’s assembly line in Indiana was<br />

the first automobile factory certified as a<br />

zero-landfill plant, and it’s widely accepted<br />

as one of the cleanest factories in the<br />

world. So, how much does it matter that<br />

the conventional Tribeca SUV built there<br />

suffers in the ACEEE’s green score because<br />

its engine is certified at a slightly higher<br />

emissions level than some others? Ford’s<br />

F-150 pickup, often cast as a dinosaur of<br />

old tech, is built at Ford’s new Rouge<br />

plant, with its sedum-covered roof to filter<br />

rain runoff and convert CO2 through<br />

photosynthesis and solar panels that heat<br />

the water and provide excess energy for<br />

other applications. Estimates rank the<br />

F-150’s supply, assembly and customertransportation<br />

costs among the lowest in<br />

the auto industry and those of the Prius<br />

among the highest.<br />

If 15/80/5 was ever accurate, the ratio<br />

is sure to change as vehicle operation generally<br />

gets cleaner, and the ends will gain<br />

weight. We’ve made leaps in propulsion<br />

technology, but we’ve moved less in other<br />

areas.<br />

When do we get a properly designed,<br />

expansive and adequately funded cradleto-grave<br />

study of the automobile’s environmental<br />

impact, untainted by the biases<br />

of either automakers or environmentalists?<br />

If we’re sincere in the desire to make our<br />

beloved car as ecologically friendly as it<br />

can be, we need one. And, as always, we<br />

need perspective and common sense. c<br />

APRIL 21, 2008 AUTOWEEK 37

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