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cover and back cover.ai - Jesco Lighting

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<strong>Lighting</strong> design is of course about lighting. Of great importance to the lighting designer <strong>and</strong> electrical<br />

engineer working on a project is the right lamp, wattage, <strong>and</strong> light distribution. These are always critical<br />

issues. But, almost always, just as important is the look of a lighting fixture in a space. Does it look right,<br />

integrating with the architectural <strong>and</strong> interior design styling, while properly lighting the people who work,<br />

live, visit or pass through a space? Does it add value to the interior design as an object in the space?<br />

Too many so-called decorative lighting fixtures look beautiful while not having proper light distribution<br />

<strong>and</strong> intensity to meet the lighting needs of a space. Too many others effectively meet lighting needs<br />

while looking completely out of place in the space they light – denigrating the interior design quality.<br />

And all too many decorative fixtures still use A-line <strong>and</strong> R lamps that lack efficiency - f<strong>ai</strong>ling to utilize the<br />

technically advanced quartz halogen lamp types av<strong>ai</strong>lable today.<br />

<strong>Jesco</strong> <strong>Lighting</strong> Group is committed to meeting the needs of its key clients - professional architects <strong>and</strong><br />

interior designers working on high-end residential <strong>and</strong> commercial projects. We dedicate our own design<br />

teams to not only use the most advanced technologies av<strong>ai</strong>lable today for ballasts, sockets, lamps, <strong>and</strong><br />

wiring, but we also dedicate our designers to styling our products to meet the most critical interior needs<br />

of form, material, <strong>and</strong> color. And, of great importance to the architectural <strong>and</strong> interior designer, we have<br />

specifically designed styles for both ceiling <strong>and</strong> wall installation, for table <strong>and</strong> floor mounting, allowing<br />

the use of the same looks throughout a ret<strong>ai</strong>l store, restaurant, hotel, office, or in a home.

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