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n The Leadership Challenge
“Give yourselves just seven years to marshal all the money needed, employ the best
possible staff, procure billions of pounds’ worth of goods and services, and mobilise tens
of thousands of volunteers – with sustainability at the heart of the entire operation – and
that’s the London 2012 Games”
– Jonathon Porritt, Chair of London 2012 Sustainability Ambassadors Group
With seven years to prepare for London
2012, a significant national responsibility
fell squarely onto the shoulders of a select
few leaders.
For Paul Deighton, Chief Executive of Locog,
an immediate challenge was the financial
demands of staging the games. London
2012 was funded through a complex
combination of public and private sector
revenue streams. Locog was established as
a private company overseeing a core budget
of over £2 billion, with almost all revenue
raised from the private sector. Whilst
Deighton’s team benefited from commercial
opportunities granted by the International
Olympic Committee, the London team
was tasked with raising substantial sums
through ticket sales, merchandise and a
domestic sponsorship programme. The
target? A testing £633 million.
Deighton built and oversaw a commercial
team drawn from a variety of backgrounds,
and originated, negotiated and executed
over £750 million of domestic commercial
sponsorship, well in excess of the original
target.
The 2012 Olympic Games
in Numbers
5
jumbo jets that could fit, wing-to-wing,
inside the International Broadcast Centre
44
world records broken
95
% of UK population that were within 10
miles of the Olympic Flame
10,800
athletes who competed at the games
26
sports that took place across 38 disciplines
65
medals won by Team GB
17
kilometers of steel cables used to make the
double-curving, cable-net roof structure of
the velodrome – twice the height of
Mount Everest
4
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