Robert S. Wyer, Jr. EDUCATIONAL HISTORY - HKUST Business ...

Robert 22 S. Wyer
Xu, A. J., & Wyer, R. S. (2008). The comparative mindset: From animal comparisons to increased
purchase intentions. Psychological Science, 19, 859-864.
Wyer, R. S., & Adaval, R. (2008). Social psychology and consumer psychology: An unexplored
interface. In M. Wänke (Ed.) Frontiers of social psychology: The social psychology of consumer
behavior. (pp. 17-59). New York: Psychology Press.
2009
Hung, I. W., & Wyer, R. S. (2009), Differences in perspective and the influence of
charitable appeals: When imagining oneself as the victim is not always beneficial. Journal of
Marketing Research, 46, 421-434.
Wyer, R. S. (2009). Culture and information processing: A conceptual framework. In R. S. Wyer,
C.-y. Chiu & Y.-y Hong (Eds). Understanding culture: Theory, research and application. (pp. 431-
455). New York: Psychology Press.
Steinhart, Y., & Wyer, R. S. (2009). Motivational roots of need for cognition. European Journal of
Social Psychology, 39, 608-621.
Wyer, R. S., Chiu, C-y., & Hong, Y-y. (Eds.(2009) Understanding culture: Theory, research and
application. New York: Psychology Press.
Jiang, Y., & Wyer, R. S. (2009). The role of visual perspective in information processing. Journal of
Experimental Social Psychology,45, 486-495.
Kim, Y.-j., Park, J. W., & Wyer, R. S. (2009). Effects of temporal distance and memory on consumer
Judgments. Journal of Consumer Research,36, 634-645
Wyer, R. S. (2009) Assimilation-contrast. In D. Matsumoto (Ed.), Cambridge dictionary of psychology
(pp. 44-46). New York: Cambridge University Press.
Wyer, R. S. (2009) Accessibility of knowledge in memory. In D. Matsumoto (Ed.), Cambridge
dictionary of psychology (pp. 4-7). New York: Cambridge University Press.
Wyer, R. S. (2009) Social cognition. In D. Matsumoto (Ed.), Cambridge dictionary of psychology (p.
50). New York: Cambridge University Press.
2010
Wyer, R. S., & Hong, J. (2010). Chinese consumer behavior: The effects of content, process and
language. In M. H. Bond (Ed.), Oxford handbook of Chinese psychology (2 nd ed., pp. 623-640).
New York: Oxford University Press.
Wyer, R. S. (2010). Knowledge accessibility. In R. M. Bagozzi (Ed.), Wiley International
Encyclopedia of Marketing: Consumer Behavior. New York: John Wiley & Sons.
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