MARIA GALLI - The Hong Kong University of Science & Technology

ACADEMIC POSITIONS
MARIA GALLI
Department of Marketing, Rm. 4360
The Hong Kong University of Science and Technology
Clear Water Bay, Kowloon
Hong Kong
Phone: +852 2358 7707, Fax: +852 2358 2429
E-mail: mkgalli@ust.hk
2004- Assistant Professor of Marketing, HKUST
EDUCATION
2000-2004 Ph.D. (Marketing), INSEAD, Fontainebleau (France)
1994-1997 B.Sc. in Economics, Universidad Torcuato Di Tella, Buenos Aires (Argentina)
RESEARCH INTERESTS
Associative learning, attitude formation and change, attitude-behavior relationship,
automaticity, social marketing.
HONORS AND AWARDS
2000-2004 INSEAD Fellowship, France
2003 Fellow, AMA-Sheth Doctoral Consortium, Minneapolis
2001 CIF Program for Visiting Scholars (the CIF is the Center of Research in
Finance at the Universidad Torcuato Di Tella in Argentina)
1998 CIF Award for best undergraduate thesis
PUBLICATIONS
Pereiro, Luis E., and Maria Galli (2000), “The cost of private capital in the valuation of
companies and closed capital projects in Argentina: A guide for its determination,”
published by the IAEF (stands for “Argentine Institute of Finance Executives”).
WORKING PAPERS / MANUSCRIPTS UNDER REVIEW
Galli, Maria, Amitava Chattopadhyay, and C. Miguel Brendl, “Are consumers in control
when advertising uses associative techniques?,” HKUST working paper.
Galli, Maria, C. Miguel Brendl, and Amitava Chattopadhyay, “Associating a brand
name to positive affect: The value of temporal overlap between the brand name and the
affective stimulus,” under revision for re-submission to the Journal of Marketing Research.
Galli, Maria, and Gerald Gorn “(Unconscious) Conditioned learning of non-evaluative
brand associations,” HKUST working paper.
WORK IN PROGRESS
“Changing associatively learnt attitudes through propositional reasoning,” with Gerald
Gorn. Manuscript in preparation.
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“Cross-cultural differences in reactivity to emotion-eliciting visual and verbal stimuli:
Impact on consumer responses,” with Rashmi Adaval. Data collection stage.
“Engaging in risky behaviors: The influence of probability, immediacy, and vividness of
the consequences,” with Anne-Laure Sellier, Darren Dahl, and Amitava Chattopadhyay.
Data collection stage.
“The importance of ‘belongingness’ in associative learning: Learning failure or
performance failure?,” with Gerald Gorn. Data collection stage.
CONFERENCE PRESENTATIONS
“Reintroducing associative mechanisms into persuasion research,” presented at the
Association for Consumer Research Conference in Toronto, Canada, October 2003.
INVITED PRESENTATIONS
“Persuasion via associative mechanisms: When forewarning boomerangs,” presented at:
• HEC, October 2003
• Erasmus University, October 2003
• HKUST, October 2003
• Georgetown University, November 2003
“(Automatic) Associative learning of brand meaning,” presented at:
• Universidad Torcuato Di Tella, December 2007
• Erasmus University, January 2008
RESEARCH GRANTS
“Cross-cultural differences in reactivity to emotion-eliciting visual and verbal stimuli:
Impact on consumer responses,” Hong Kong Research Grants Council General Research
Fund 641308, HK$ 813,450.
“Using classical conditioning to persuade consumers: Impact on brand attitudes and
behavior,” Hong Kong Research Grants Council Competitive Earmarked Research Grant
6502/06H, HK$ 808,484.
“Attitude change via associative mechanisms: A preliminary investigation of classical
conditioning of brand beliefs,” Hong Kong Research Grants Council Direct Allocation Grant
05/06, HK$ 130,173.
HKUST Research Equipment Funding 04/05, HK$ 100,000.
“Attitude change via associative mechanisms: A preliminary investigation of moderators
and mediators,” Hong Kong Research Grants Council Direct Allocation Grant 04/05,
HK$ 82,205.
TEACHING
Promotion and Advertising Management (HKUST, Spring 2005, 2006, 2007, 2008).
PROFESSIONAL AFFILIATIONS
• Member, Association for Consumer Research
• Member, Society for Consumer Psychology
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