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Digital mediation in museum communication_ Connie Svabo

Digital mediation in museum communication_ Connie Svabo

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Negotiation of attention<br />

• All sorts of entities negotiate about the<br />

visitor’s attention<br />

– polar bear, family member, pamphlet, easter egg,<br />

<strong>in</strong>formation kiosk, tusk of a narwhal, baby seal…<br />

• Negotiation of attention is a premise for<br />

<strong>communication</strong> <strong>in</strong> a <strong>museum</strong>/science center<br />

context

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