Digital mediation in museum communication_ Connie Svabo
Digital mediation in museum communication_ Connie Svabo
Digital mediation in museum communication_ Connie Svabo
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<strong>Digital</strong> culture, participatory culture<br />
• Accord<strong>in</strong>g to Simon: web technologies make new<br />
forms of participation possible<br />
• <strong>Digital</strong> media are seen as a direct path to<br />
audience <strong>in</strong>volvement and user participation<br />
– a way for <strong>museum</strong>s to be ‘trendy’<br />
– to communicate with young people<br />
– reach otherwise unreachable audiences<br />
>>> Money, time and effort <strong>in</strong>vested <strong>in</strong> develop<strong>in</strong>g<br />
digitally savvy <strong>museum</strong>s