IAS Announces 2012 Singapore EFFIE Winners - Institute of ...
IAS Announces 2012 Singapore EFFIE Winners - Institute of ...
IAS Announces 2012 Singapore EFFIE Winners - Institute of ...
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[<strong>Singapore</strong>, May 31 <strong>2012</strong>] The <strong>Institute</strong> <strong>of</strong> Advertising <strong>Singapore</strong> has announced the winners <strong>of</strong><br />
the <strong>2012</strong> <strong>Singapore</strong> Effies on Thursday, May 31 st at The Stamford Ballroom, Raffles Convention<br />
Centre, to a record crowd. In total, 17 Effies were handed out, including four Gold, six Silver and<br />
seven Bronze Effies.<br />
Omnicom’s DDB and OMD swept the <strong>2012</strong> <strong>Singapore</strong> Effies Awards with a combined total <strong>of</strong> 11<br />
Effies, <strong>of</strong> the 17 awards handed out this evening. DDB Worldwide collected three Gold, two<br />
Silver and one Bronze Effie, while OMD were awarded two Gold, two Silver and a Bronze.<br />
Said Ben Lightfoot, Chairman <strong>of</strong> the <strong>Singapore</strong> Effies Chapter for <strong>2012</strong>, and McCann<br />
Worldgroup Chairman, <strong>Singapore</strong>: “Congratulations to the <strong>2012</strong> winners! We’re extremely<br />
pleased with the number <strong>of</strong> entries we received, as well as the quality <strong>of</strong> work that is now being<br />
entered into the show. We know <strong>Singapore</strong> cares about Effectiveness, and as a result, it's great<br />
to see our Gold winners being home-grown brands.”<br />
Gold winners include:<br />
Action for Aids, <strong>Singapore</strong> who collected two Gold accolades entitled, ‘The Love Karaoke’ and<br />
‘Be Positive’, which were developed by DDB Worldwide and Ogilvy & Mather/ OMD <strong>Singapore</strong><br />
respectively.<br />
DBS Bank, ‘Expect the Unexpected’ created by DDB Worldwide / MPG <strong>Singapore</strong> and the final<br />
Gold was awarded to Health Promotion Board’s ‘Org & Raj’ developed by DDB Worldwide/<br />
OMD <strong>Singapore</strong>.<br />
Sponsored this year by StarHub, MediaCorp and the New York Times Group, the <strong>Singapore</strong><br />
Effies <strong>2012</strong> honour the country’s most effective advertising campaigns and is now open for<br />
entries across all categories. Marketers and agencies can view all winners through the <strong>IAS</strong><br />
website, www.effies.sg.<br />
- ENDS -<br />
•• •• •! ! ! "#""#
<strong>EFFIE</strong> SINGAPORE <strong>2012</strong> WINNERS LIST<br />
SN TYPE CAMPAIGN TITLE BRAND ADVERTISER AGENCY<br />
1 Gold Expect The Unexpected DBS Bank DBS Bank Ltd DDB Worldwide/MPG <strong>Singapore</strong><br />
2 Gold Ong & Raj Health Promotion Board Health Promotion Board DDB Worldwide/OMD <strong>Singapore</strong><br />
3 Gold Be Positive Action for Aids Action for AIDS <strong>Singapore</strong> Ogilvy & Mather /OMD <strong>Singapore</strong><br />
4 Gold The Love Karaoke Action for Aids Action for AIDS <strong>Singapore</strong> DDB Worldwide<br />
1 Silver<br />
What Will You Reveal? STR Bottle Launch<br />
Heineken Asia Pacific Breweries Iris Worldwide/ZenithOptimedia<br />
2 Silver Take a Break from the City in the City Asia Square Asia Square TBWA <strong>Singapore</strong><br />
3 Silver IMPERFECT' FAMILY McDonald's McDonald's Restaurants Pte Ltd DDB Group/OMD <strong>Singapore</strong><br />
4 Silver Okamoto Freedom Project Okamoto Okamoto (Corlison) Pte Ltd Tequila <strong>Singapore</strong><br />
5 Silver Last Man Standing Health Promotion Board Health Promotion Board Ogilvy & Mather /OMD <strong>Singapore</strong><br />
6 Silver SG Party Time Brandtology Brandtology Pte Ltd Tribal DDB <strong>Singapore</strong><br />
1 Bronze<br />
<strong>Singapore</strong> Polytechnic Open House<br />
Campaign <strong>Singapore</strong> Polytechnic <strong>Singapore</strong> Polytechnic Bates <strong>Singapore</strong><br />
2 Bronze Hijacking A Public Debate to Talk Savings NTUC Income<br />
NTUC Income Insurance Cooperatives<br />
Ltd<br />
BBH Asia Pacific/Maxus Global<br />
3 Bronze Eyes that tell stories<br />
<strong>Singapore</strong> Eye Research<br />
<strong>Institute</strong> <strong>Singapore</strong> Eye Research <strong>Institute</strong> TBWA <strong>Singapore</strong><br />
4 Bronze Festive Campaign 2011 Heineken Asia Pacific Breweries Iris Worldwide/ZenithOptimedia <strong>Singapore</strong><br />
5 Bronze Musical Fitting Rooms StarHub Ltd StarHub Ltd DDB Worldwide<br />
6 Bronze It's a Bro Thing SingTel mio TV SingTel BBDO Proximity <strong>Singapore</strong><br />
7 Bronze I QUIT - From Anti-Smoking to Pro-Quitting Health Promotion Board Health Promotion Board Ogilvy & Mather /OMD <strong>Singapore</strong>
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