Carrera RC – We only go fast!
Carrera RC – We only go fast!
Carrera RC – We only go fast!
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<strong>Carrera</strong> <strong>RC</strong> <strong>–</strong> <strong>We</strong> <strong>only</strong> <strong>go</strong> <strong>fast</strong>!<br />
Munich / Salzburg, January 2011 <strong>–</strong> For more than 40 years now <strong>Carrera</strong> has offered<br />
unrivalled quality in the slotcar segment. The models in the new <strong>Carrera</strong> <strong>RC</strong> series satisfy the<br />
strictest standards and have advanced these radio controlled cars, boats and aircraft to their<br />
status as premium products in the toy segment.<br />
Right from its launch the <strong>Carrera</strong> <strong>RC</strong> series has been able to command a dominant position in<br />
the market. In October and November 2010 the NPD* market research institute established<br />
there had been growth of over 30% in the <strong>RC</strong> market. The new <strong>Carrera</strong> <strong>RC</strong> series has played a<br />
central role in this development, as it has already become one of the leading brands in the <strong>RC</strong><br />
segment after just a few months of market participation.<br />
All the <strong>Carrera</strong> <strong>RC</strong> models are ‘Ready to Run’ and boast particularly innovative features for the<br />
remote controlled toy segment. The <strong>RC</strong> models use high performance Li-Ion batteries to<br />
achieve what are, in comparison, extremely long running times of up to 40 minutes, even at<br />
full power. Furthermore, the short recharging time of just 80 minutes is similarly unrivalled.<br />
The batteries and power units are at the heart of every model enabling the integration of<br />
powerful electric motors for highly impressive top speeds. The <strong>fast</strong>est <strong>Carrera</strong> <strong>RC</strong> models in the<br />
2.4 GHz stable throw down an amazing 35 km/h and generate joy in its purest form <strong>–</strong> even for<br />
the most selective of enthusiasts.<br />
Nor should the sophisticated <strong>Carrera</strong> <strong>RC</strong> designs <strong>go</strong> unmentioned as they adeptly unite the<br />
typical attributes of quality, use of the latest technology, speed and race atmosphere. Even<br />
before they’ve been charged for the first time <strong>–</strong> all these models are ‘Ready to Run’, to swim,<br />
or to fly!<br />
Licenses<br />
A big buzz is the immediate reaction to the car manufacturer licenses for the reproduction of<br />
makes such as Volkswagen and Hummer. The VW Touareg Baja Race and the Hummer H3<br />
Baja Race are such exact copies of the well-loved originals that buyers search the box for<br />
desert sand. This is the perfect realisation of pro off-road sport in an <strong>RC</strong> format.<br />
Another big name license has been obtained through cooperation with the US automobile<br />
giants, Jeep. Is there another make more strongly associated with the themes off-road and<br />
adventure? Jeep has enhance the 27 MHz series with two of its own kind. The Jeep Wrangler<br />
Rubicon is seen as THE archetypal off-road vehicle and features an authentic and fully<br />
functional cable winch.<br />
*Source: NPD, EPoS Summary Report Germany, November 2010
Alongside it there’s the Jeep Grand Cherokee, a perfectly-crafted, modern SUV reproduction<br />
for the <strong>RC</strong> market. The licensed reproduction Ford F-150 SVT Raptor means <strong>Carrera</strong> <strong>RC</strong> has<br />
another aggressive rough terrain specialist whose off-road preference is obvious at first glance.<br />
What’s more, the new off-roaders are kitted out with head and brake lights. Another license<br />
coup has facilitated the production of the Coastguard Boat Falshöft, perfect in every detail and<br />
a joy for every fan of waterborne <strong>RC</strong> vessels. Thanks to Stadlbauer the noble power of the<br />
Ferraris can now also be witnessed on the water. The aerodynamic Ferrari Boat ARNO XI is<br />
exclusive to <strong>Carrera</strong> <strong>RC</strong> and is equipped with a powerful, water-cooled, brushless motor.<br />
Racing Machine with a lap counter<br />
There is hardly a model in the <strong>Carrera</strong> <strong>RC</strong> series that better represents the competitive image<br />
of the <strong>Carrera</strong> brand than the 4WD Racing Machine. The stopwatch integrated into the controls<br />
guarantees an ideal prerequisite for the staging of exciting Racing Machine challenges with<br />
friends and family.<br />
<strong>Carrera</strong> <strong>RC</strong> also offers a lap counter set that helps to transform a battle of the giants into a<br />
full-blown competition. This accessory means time-regulated lap-based races are another<br />
speciality that can be added to the freestyle Racing Machine driving option.<br />
The <strong>Carrera</strong> <strong>RC</strong> Racing Machine lap counter set consists of two pylons and a light transmission<br />
cable that serves as a start line, lap marker and finishing line. The sensor built into the<br />
undercarriage of the Racing Machine transmits an infrared signal to the light transmission<br />
cable. The timer and lap counting functions are triggered when the car crosses the start line.<br />
The lap counter set makes it possible to hold a race with up to 64 cars. Each Racing Machine is<br />
allocated a number which is displayed on the driver’s control set. On top of the lap time, the<br />
control display also shows the number of laps completed, current race position and the <strong>fast</strong>est<br />
driver in a lap and enables the competitors to set the number of laps to be raced. One driver<br />
starts the countdown while the countdown itself is then displayed on every single control set.<br />
The lap counter sets now make it possible to set up race conditions with a minimum of effort.<br />
Whether on road surfaces or gravel paths, each course can be set up to suit the tastes and<br />
talent of each individual <strong>Carrera</strong> <strong>RC</strong> driver <strong>–</strong> and can be adapted at will.<br />
Technologies<br />
Batteries and power packs<br />
Stadlbauer is always a step ahead of the competition when it comes to the technologies used<br />
in the <strong>RC</strong> segment. This is true for the 11.1V <strong>–</strong> 1200mAh high power Li-Ion batteries in the 2.4<br />
GHz models and also as regards the 12.6V <strong>–</strong> 800mA rapid rechargers that quickly have the<br />
machines back in action for up to 30 minutes.<br />
The 27 MHz models are also driven by powerful 7.4V <strong>–</strong> 700mAh Li-Ion batteries, generating<br />
long running times of up to 40 minutes. 8.4V <strong>–</strong> 500mA rechargers then ensure recharging time<br />
is kept to a mere 80 minutes.
The special <strong>Carrera</strong> <strong>RC</strong> insert system enables batteries to be hooked up in seconds. This is a<br />
benefit that is particularly noticeable with the Red Eagle whirlybird. Attaching the battery<br />
without a click-in system would be a true test of patience in view of the diminutive proportions<br />
of a 3.7V <strong>–</strong> 120mAh LiPo battery capable of generating up to seven minutes of flying time. The<br />
battery takes just 30 minutes to recharge using a 5V <strong>–</strong> 500mA recharger which is suitable for<br />
stationary and mobile deployment. To drive the somewhat larger Sky Hunter there’s a 7.4V <strong>–</strong><br />
1000mAh LiPo power pack fed by an 8.6V <strong>–</strong> 1000mA recharger to produce twelve minutes of<br />
unadulterated airborne fun, whether indoors or outdoors.<br />
Controls and frequencies<br />
2.4 GHz <strong>–</strong> Digital Proportional<br />
The 2.4 GHz technology in 1:10 and 1:12 scale models, in the 4-channel aircraft and in the<br />
Power Wave Boat, enables several vehicles to be driven at one time, independent of frequency,<br />
setting new standards in the <strong>RC</strong> toy segment. Equipped with digitally proportional power<br />
technology, not <strong>only</strong> can these large 2.4 GHz models be steered without jumps and blips, they<br />
also react to the gentlest of touches on the accelerator.<br />
A 4-channel system is responsible for the excellent control characteristics of the Sky Hunter<br />
and Red Eagle helicopters. This technology facilitates pan-directional control and makes even<br />
the most technically challenging manoeuvres possible. The <strong>RC</strong> segment is yet another area in<br />
which <strong>Carrera</strong> has been able to underline the exclusivity of the <strong>Carrera</strong> brand.<br />
27 MHz <strong>–</strong> Digital Proportional<br />
The benefits of smooth steering and acceleration are by no means limited to the gigahertz<br />
crowd. From 2011 onwards the digitally proportional 27 MHz models, the Dune Jumper and the<br />
Rock Crawler can be steered and accelerated without jumps or glitches. The control set for the<br />
buggy and the trial specialist are based on those of the 2.4 GHz models and are a clear<br />
demonstration of the quality of the latest technology in the megahertz range. Another Rock<br />
Crawler ‘plus’ is the fact it’s the <strong>only</strong> 4WD in the 27 MHz series.<br />
27 MHz<br />
<strong>RC</strong> Tri-Band technology ensures uninterrupted enjoyment of 27 MHz models by enabling them<br />
to exploit three different frequencies. In addition, two speed settings allow the car to be set up<br />
for a range of uses, indoors and outdoors.<br />
For more information <strong>–</strong> <strong>go</strong> to: www.carrera-toys.com or visit stand C-35 in hall 6 at the<br />
Nuremberg Toys and Games Fair from the 3 rd <strong>–</strong> 8 th February 2011.<br />
About Stadlbauer Marketing & Vertrieb GmbH<br />
Founded in 1953, this Salzburg family-owned business offers expertise in R&D, in the manufacturing of<br />
<strong>Carrera</strong> and <strong>Carrera</strong> <strong>RC</strong> branded products, and in the marketing of superior quality toys and lifestyle<br />
products (<strong>Carrera</strong> worldwide, Nintendo and Playmobil in Austria, Timex and Guess watches in Germany<br />
and Austria).<br />
Press contact<br />
swordfish pr<br />
Ariane Poschner/Daniel Heim<br />
Kaiserstrasse 7<br />
80801 Munich<br />
Tel: +49 (0) 89 600 316 42<br />
ariane@swordfish-pr.de