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Logistics Legacy – Olympics - Freight Transport Association

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<strong>Logistics</strong> <strong>Legacy</strong><br />

Celebrating logistics achievement and<br />

innovation during Summer 2012


2 Foreword<br />

Foreword<br />

The staging of the Olympic and Paralympic Games in London during the<br />

summer of 2012 presented challenges of huge complexity and uncertainty for<br />

everyone involved in supplying and servicing the city.<br />

For over a year before the Opening Ceremony FTA and TfL worked closely<br />

together to provide logistics operators with the information, support and<br />

updates to allow them to adapt flexibly to the needs of London businesses<br />

and residents during the Games period. This flexibility was enhanced by the<br />

extensive and very practical support of the Traffic Commissioners.<br />

The outstanding success of the London 2012 experience owes much to<br />

the meticulous advanced planning and commitment of numerous individuals<br />

across government and industry that ensured London’s supply chains<br />

delivered the goods and services required. This document is a celebration<br />

of that success and records the extent to which logistics operations can<br />

be adapted to meet the most demanding circumstances, where there is<br />

the will and co-operation between all the parties involved. In the event ,<br />

the sporting achievements were breathtaking and the public acclamation<br />

exceeded all expectations. In awarding medals for advance planning, real-time<br />

responsiveness and sheer determination to succeed, logistics can proudly<br />

take its place on the podium.<br />

Our secret weapon was the close collaboration between London<br />

government and London businesses – a feature repeatedly cited by the<br />

interviewees in <strong>Logistics</strong> <strong>Legacy</strong> and one that we are determined be preserved<br />

and developed as part of our legacy from the ‘Greatest Show on Earth’.<br />

Theo de Pencier, Chief Executive, <strong>Freight</strong> <strong>Transport</strong> <strong>Association</strong><br />

Peter Hendy CBE, Commissioner for <strong>Transport</strong>, <strong>Transport</strong> for London


The context<br />

3<br />

The logistics challenge<br />

<strong>Logistics</strong> <strong>Legacy</strong> is a record of<br />

innovation and achievement by some<br />

of the many, many organisations and<br />

individuals that were responsible for<br />

delivering to and servicing London<br />

during Summer 2012.<br />

The Olympic and Paralympic<br />

Games between them offered 11<br />

million tickets and many unticketed<br />

events. The busiest day was<br />

expected to draw crowds of over one<br />

million visitors. Athletes, their support<br />

teams and event staff numbered<br />

in the hundreds of thousands. The<br />

Olympic Route Network, which was<br />

designed to allow athletes, trainers,<br />

media and Games officials to travel to<br />

events unimpeded and on time, was<br />

some 109 miles long in London alone.<br />

This huge influx not only boosted<br />

demand for food, drink, waste<br />

collection, hotel laundry services<br />

and many other specialist services,<br />

but also required them to be<br />

delivered in the face of restrictions<br />

and congestion that no London<br />

companies had experienced before.<br />

In short, the capital had never<br />

seen an event like it.<br />

The safe and efficient functioning<br />

of London during Summer 2012<br />

was the subject of a massive<br />

communications and planning<br />

exercise by <strong>Transport</strong> for London,<br />

<strong>Freight</strong> <strong>Transport</strong> <strong>Association</strong><br />

and other trade bodies, that got<br />

underway nearly 18 months before<br />

the opening ceremony.<br />

The challenge was not only to<br />

supply the venues and other Games<br />

facilities themselves, a responsibility<br />

convincingly executed by UPS, but<br />

to keep London functioning as a<br />

world business centre and home<br />

to a population of 10 million people<br />

during the staging of the two biggest<br />

sporting events on earth.<br />

By near universal consensus,<br />

the supply chains that fed, watered,<br />

serviced and supported London,<br />

performed superbly. Pubs did not<br />

run out of beer, cafes did not stop<br />

serving, supermarket shelves<br />

were not empty, and newspapers<br />

appeared on news stands. This<br />

document records and pays tribute<br />

to the foresight, ingenuity and sheer<br />

hard work of logistics managers, fleet<br />

directors and their teams in planning<br />

around anticipated delays and route<br />

closures, the diversions, the security<br />

checks, the surges in demand and<br />

the short-notice changes in delivery<br />

dates… and times… and places…<br />

and quantities.<br />

Their achievement is as much<br />

a national success story as the<br />

outstanding sporting achievements<br />

that their efforts made possible and<br />

allowed us all to enjoy.<br />

As a trade association, it is FTA’s<br />

job to ensure that as many as<br />

possible of the benefits and advances<br />

that were secured during the Games<br />

period are retained as a legacy.<br />

Each contributor on the following<br />

pages records the experiences and<br />

learnings of businesses in different<br />

sectors and supply chains and,<br />

importantly, what benefits they<br />

would like to retain in the future.


4 Catering<br />

Despite rescheduling its London services to night-time and carrying<br />

more in half the time, Bidvest achieved 4,999 out of 5,000 deliveries<br />

during the <strong>Olympics</strong>. This is how…<br />

Bidvest <strong>Logistics</strong> distributes<br />

everything the capital’s restaurants<br />

need apart from furniture: frozen,<br />

ambient and chilled food travels<br />

with plastic coffee cups and staff<br />

uniforms in specialist composite<br />

vehicles. It services 400 outlets<br />

in London from its Banbury<br />

(Oxfordshire) and Hoddesdon<br />

(Hertfordshire) depots, which<br />

include leading London hotels and<br />

restaurant chains.<br />

The company’s Olympic planning<br />

started 18 months before the event.<br />

“We agreed with our customers<br />

that we would plan for the highest<br />

lift in volumes and the highest<br />

levels of day-time congestion,” says<br />

David Phillips, distribution planning<br />

controller. “It was clear that we were<br />

expected to take the lead in terms<br />

of researching this and informing<br />

our customers because there was<br />

only a limited level of knowledge<br />

or understanding of the potential<br />

implications of the <strong>Olympics</strong>.”<br />

Given the expectation of packed<br />

daytime roads and increased<br />

demand for goods, Bidvest decided<br />

to move its customers to night-time<br />

deliveries. Over 600 drops were<br />

shifted from a 6am to 6pm schedule<br />

to being delivered between midnight<br />

and 6am – half the normal shift<br />

length – between 16 July and<br />

8 September.<br />

“No one could predict the level of<br />

night-time congestion,” says Mark<br />

Pearce, senior operations manager.<br />

“This meant we prioritised service<br />

levels not efficiency. We would like<br />

to continue night-time deliveries in<br />

future but with the opportunity to<br />

optimise them.” Bidvest is currently<br />

talking to customers about the<br />

options for delivery at night on a<br />

more permanent basis.<br />

The night-time roads were so<br />

quiet the routes grew from four<br />

deliveries to seven. Journeys were<br />

faster and the number of parking<br />

fines plummeted by 30%, saving<br />

the company money. The company<br />

adopted the night-time delivery<br />

guidelines issued by <strong>Transport</strong> for<br />

London to minimise disruption<br />

and runs extremely quiet 26-tonne<br />

vehicles, with low-noise Frigoblock<br />

units; the engines are shut down<br />

completely at drop-points and they<br />

have noise-suppressant tyres.<br />

Bidvest also prepared a very<br />

detailed and practical guide to<br />

appropriate parking places, with<br />

a seasoned driver scoping every<br />

location in advance.<br />

The benefits of our approach<br />

● Easier, more compliant parking and lower fines<br />

● Reduces daytime congestion<br />

● Allows vehicles to be double-shifted which reduces the size of the fleet<br />

● Avoids congestion charge<br />

● Customers have stock ready at the start of business<br />

To keep the torch burning, we need:<br />

● Greater understanding of the benefits from clients, residents and councils<br />

● More collaborative approach to enforcement; drivers must be given<br />

appropriate places to park


Drinks distribution<br />

5<br />

Coca-Cola Enterprises found that<br />

even without optimised routeing,<br />

night-time deliveries were<br />

quicker, easier and quiet<br />

Jamie Roach / Shutterstock.com<br />

The benefits of our approach<br />

● Lower fuel usage, therefore lower emissions<br />

● Shorter, faster delivery shifts<br />

● Huge opportunities for further optimisation<br />

To keep the torch burning, we need:<br />

● A mutual understanding and co-operation between enforcement agencies,<br />

councils and logistics operators<br />

● Education for residents and customers about the benefits of night-time<br />

deliveries<br />

● A working party to foster the sense of collaboration achieved between all<br />

parties during the Games<br />

The Coca-Cola logistics team<br />

identified hot-spot areas ahead of<br />

the London 2012 Olympic Games,<br />

of which it was an official partner.<br />

It shifted non-London routes to<br />

other depots to free up capacity and<br />

persuaded more than 100 customers<br />

to move to night-time deliveries.<br />

Steve Willis, transport manager<br />

for North London operations, oversaw<br />

services to Greenwich, Bermondsey,<br />

Hammersmith, Stratford, the City<br />

and the West End. “We deliver a wide<br />

range of soft drinks in both bottle and<br />

concentrates to outlets throughout<br />

the capital. Night-time deliveries<br />

saved us fuel because there was<br />

less traffic and our drivers’ hours<br />

fell in some cases from 10 hours to<br />

eight,” he says, despite the deliveries<br />

not lending themselves to route<br />

optimisation. “Some customers took<br />

much larger orders before the Games<br />

so the routes were less dense.<br />

“We used a good working practice<br />

for the Games, but we would use<br />

a more efficient model were we<br />

to move to night-time deliveries<br />

normally,” he says.<br />

The company adhered strictly<br />

to the various codes of conduct for<br />

night-time deliveries. “We worked<br />

with the Noise Abatement Society<br />

and they monitored our deliveries<br />

for one night. We didn’t receive any<br />

complaints except one, and in that<br />

instance it was emergency response<br />

vehicles causing the noise and not<br />

our truck,” he says.<br />

Coca Cola’s logistics team is now<br />

engaging with customers at a high<br />

level to see how many would consider<br />

moving to night-time deliveries. “We<br />

believe customers’ experiences and<br />

attitudes are positive but we are<br />

surveying this at the moment,” says<br />

Willis. “We believe removing freight<br />

from the roads at peak-times can<br />

only benefit everyone.”<br />

Willis believes that the strongest<br />

legacy should be the sense of<br />

collaboration between logistics<br />

operators, customers, councils and<br />

enforcement agencies which kept<br />

London moving during its biggest<br />

challenge for years. “Everyone<br />

involved was genuinely helpful.<br />

Everyone pulled together and we<br />

need to remember that and ask: What<br />

is our common goal? How can we<br />

work together to achieve my targets<br />

and your targets? The only way we<br />

will achieve a real legacy from the<br />

London 2012 Olympic Games is if we<br />

have a working party to foster that<br />

co-operation,” he says.


6<br />

Laundry service<br />

Clean Linen Services shifted its deliveries both forwards and back<br />

in order to avoid peak Olympic traffic – and its smoother operation<br />

saved on fuel, fines and Congestion Charges<br />

Clean Linen Services launders<br />

linen, tablecloths and uniforms<br />

for over 500 clients including<br />

restaurants and hotels in London,<br />

delivering clean linen and collecting<br />

the soiled between 5am and<br />

10.30pm each day. During the<br />

<strong>Olympics</strong> the company started early<br />

morning deliveries three hours earlier<br />

and late afternoon services started<br />

three hours later in the evening.<br />

“We already double-shift our<br />

vehicles and our optimisation is<br />

good,” says Keith Abbott, group<br />

transport manager. “Soiled linen is<br />

more voluminous than clean folded<br />

linen so our vehicles can be carrying<br />

25% more volume on the way back,<br />

particularly during the summer.”<br />

Abbott says the company’s<br />

foray into night-time deliveries was<br />

beneficial; although stop-start urban<br />

deliveries do not lend themselves to<br />

fuel economy, the vehicles did use<br />

less fuel because there was less<br />

traffic. They also benefitted from<br />

easier parking.<br />

Abbott says: “The locations we<br />

have to stop at do not usually allow<br />

for parking. During the night, wardens<br />

were not patrolling but we still<br />

received tickets from camera-based<br />

enforcement. The fact is, though, we<br />

need more kerb-space in London. We<br />

need to be given places where we<br />

can safely and legally park.”<br />

He believes this major issue<br />

interrupts the smooth flow of freight<br />

to the capital. It is, however, a problem<br />

mitigated by night-time operation.<br />

“And there were other benefits,”<br />

says Abbott. “The vehicles returned<br />

The benefits of our approach<br />

● Removed peak-time traffic,<br />

thereby avoiding the Congestion<br />

Charge<br />

● Lower fuel bills<br />

● Smoother operation<br />

● Easier, safer parking<br />

To keep the torch burning,<br />

we need:<br />

● More safe parking for HGVs in<br />

London<br />

● A clear sense of customer needs<br />

and attitudes<br />

● A review of evening delivery<br />

restrictions<br />

● A review of Red Route Operations<br />

to base earlier so the operation<br />

ran more smoothly. We could also<br />

schedule some of our vehicles so<br />

they went into London after the<br />

Congestion Charge limit in the<br />

evening and did their last drops<br />

outside the zone in the morning, thus<br />

avoiding the charge both ways.”<br />

Abbott has continued operating<br />

in the early mornings and evenings<br />

for most clients. “Overall, this is<br />

making our business more efficient,<br />

and removing traffic from peak-time<br />

London roads.”


Retail<br />

7<br />

M&S says London 2012 stresstested<br />

the entire supply chain<br />

and proved its flexibility<br />

Radu Razvan / Shutterstock.com<br />

The benefits of our approach<br />

● Effective stress-test of the whole supply chain<br />

● Improved quiet delivery practices<br />

● Fantastic levels of co-operation across companies and agencies<br />

To keep the torch burning, we need:<br />

● Greater support for delivery at night and non-peak times, and a resolution<br />

of the conflict between minimising day-time congestion and night-time<br />

restrictions<br />

Marks and Spencer has a unique<br />

position, in that it requires a robust<br />

supply chain for the delivery of<br />

fresh quality food, but its high street<br />

locations and wide range of goods<br />

differentiate it and its infrastructure<br />

from the supermarkets. The<br />

emphasis on freshness of food<br />

means the shortest possible time<br />

between production and supply.<br />

M&S has 72 stores within<br />

London, including high street stores,<br />

supercentres, Simply Food outlets<br />

and franchised stores within rail and<br />

service stations. These are serviced<br />

by four distribution centres. Usually<br />

all stores receive 5am-7am deliveries<br />

for immediate shelving of goods.<br />

Many of the suggested changes<br />

to accommodate the Olympic<br />

restrictions, such as re-routeing or<br />

re-sizing vehicles, were not possible,<br />

so instead Marks and Spencer pulled<br />

its entire supply chain schedule back<br />

by four hours.<br />

All goods had to be delivered<br />

to the DCs by 7pm, instead of the<br />

usual 11pm cut-off. This was most<br />

challenging in the case of fresh food,<br />

and required the engagement of 123<br />

separate suppliers and the extensive<br />

network of transport companies<br />

which supports M&S <strong>Logistics</strong>.<br />

In some cases M&S decreased the<br />

shelf-life on some products, such as<br />

sandwiches, as a result.<br />

“We had to work closely with<br />

suppliers but also the primary<br />

haulage providers who deliver these<br />

goods into our DCs,” says Michael<br />

Watkins, head of operations for food<br />

logistics and general merchandise<br />

transport. “Retail staff, warehouse<br />

staff and drivers had to be moved<br />

onto nights.”<br />

The change was managed in a<br />

staggered fashion, with the primary<br />

haulage network changing pattern<br />

three weeks before the Olympic<br />

Route Network went live, the<br />

warehouses two weeks before and<br />

finally the delivery schedule to shops<br />

changing one week before. Nine<br />

weeks later it was similarly phased<br />

back, with first shops and then the<br />

DCs and hauliers reverting to their<br />

former schedules.<br />

“We achieved a 97% performance<br />

rate with no impact on availability<br />

at any of our London stores,” says<br />

Watkins. “We learned a lot about the<br />

flexibility of the supply chain. We<br />

could also share our experience of<br />

quiet deliveries as part of the<br />

working group to write the quiet<br />

delivery protocols.”


8<br />

Waste collection<br />

During the games, Viridor had moved almost half its London<br />

customers to night-time waste collections<br />

The benefits of our approach<br />

● Cuts day-time congestion, emissions and vehicle numbers<br />

● Gives easier access to sites<br />

● Has promoted innovation, new skills and shared expertise<br />

To keep the torch burning, we need:<br />

● Continued contact, dialogue and sharing of best practice between groups<br />

● Flexibility and mutual understanding with councils<br />

Viridor Waste specialises in the<br />

collection of commercial waste for<br />

recycling or reuse, servicing shops,<br />

hotels and offices throughout the<br />

capital. Prior to London 2012, 80% of<br />

deliveries were during the day.<br />

Having discussed the implications<br />

of the <strong>Olympics</strong> with customers<br />

extensively, Viridor decided to<br />

experiment with night-time waste<br />

collections, which are particularly<br />

challenging from the perspective<br />

of noise. It worked with London<br />

councils, the Traffic Commissioners’<br />

Office and the Noise Abatement<br />

Society to develop new skills.<br />

“We put around 600 customers<br />

on a midnight to 6am shift,” says<br />

Andy Cordery, regional manager,<br />

collection and fleet. “We learned to<br />

use quieter vehicles, moving from 32<br />

to 18 or 26-tonners, to use the lifts<br />

differently, to park quietly and follow<br />

best practice. Working with hotels<br />

meant quiet was essential but there<br />

was only ever one complaint, which,<br />

as it turned out, wasn’t directed at<br />

our vehicles.”<br />

Two to three hundred customers<br />

have chosen to stay on night-time<br />

collection as it offers them benefits<br />

too. “We have easier access at night,”<br />

says Cordery. “Routes are quicker, we<br />

have downsized the fleet because we<br />

can double-shift the vehicles, we get<br />

fewer parking tickets and the smaller<br />

vehicles have lower emissions.”<br />

The efficiencies are apparent now<br />

the company has had a chance to<br />

optimise routeing and dispense with<br />

the substantial back-up resource it<br />

had available during the Games.<br />

Cordery thinks the true legacy<br />

of London 2012 was the sharing of<br />

expertise. “It brought groups together,<br />

including the Traffic Commissioners’<br />

Office which offered essential advice.<br />

My managers now have contacts at<br />

TfL, the Noise Abatement Society and<br />

at the FTA. They demonstrated their<br />

expertise in the presentations and<br />

bulletins which informed us during<br />

the Games and we should continue<br />

to build on that.”


Construction<br />

9<br />

FM Conway has fitted its tipper<br />

vehicles with noise-suppressant<br />

measures for quieter transport<br />

CHEN WS / Shutterstock.com<br />

The benefits of our approach<br />

● It proves even construction vehicles can run quietly<br />

● Night-time road repairs mean less daytime congestion<br />

To keep the torch burning, we need:<br />

● A review of the London Lorry Control Scheme to allow night-time access to<br />

vehicles delivering to or collecting within London<br />

● Recognition of operators who have invested and innovated for quiet<br />

running when applying restrictions<br />

Highway maintenance group FM<br />

Conway routinely repairs London’s<br />

roads at night, and was tasked with<br />

lifting 34 traffic islands to facilitate<br />

the cycle road race. These islands<br />

through Hammersmith, Fulham,<br />

Kensington, Chelsea and Richmond<br />

had to be lifted each morning of the<br />

two-day race and then re-laid for<br />

night-time traffic control.<br />

The six specialist vehicles were<br />

typical of FM Conway’s night-friendly<br />

tippers, with rubber linings in the<br />

cargo bay for quiet loading and<br />

unloading, rubber seals on tail-lifts to<br />

stop banging and hydraulic clamps<br />

which compress the body to stop<br />

rattling when the vehicle moves. The<br />

vehicles are also fitted with white<br />

noise reversing alarms.<br />

Its quiet delivery measures<br />

recently won it the Noise Abatement<br />

Society’s Enterprise in Quiet<br />

<strong>Transport</strong> Award.<br />

While much of FM Conway’s<br />

normal highway maintenance work<br />

was suspended during the Games,<br />

its fleet was tasked with various jobs<br />

specifically for the <strong>Olympics</strong>. It moved<br />

10,000 tonnes of sand and 3,000<br />

metal barriers to guard the perimeters<br />

of various venues, such as Horse<br />

Guards Parade and Wimbledon. It was<br />

also one of five companies which<br />

provided emergency crews to deal<br />

with any problems on the Olympic<br />

Route Network.<br />

“We were subject to the same<br />

restrictions as other road users at<br />

all times,” says plant director Steven<br />

Hart. “Construction work is inherently<br />

noisy but many roads need to be<br />

fixed at night to mitigate traffic holdups.<br />

So we have fitted our fleet to be<br />

as minimally disruptive as possible.”<br />

Hart hopes that the work FM<br />

Conway has done will inspire TfL and<br />

London borough councils to review<br />

the London Lorry Control Scheme.<br />

“Currently we often have to do three<br />

times the necessary distance to<br />

collect asphalt because we cannot<br />

drive through central London,” he<br />

says. “This creates more pollution<br />

and makes public road repairs more<br />

expensive. Recognition should be<br />

given to the innovations in quiet<br />

running we have achieved.”


10<br />

Parcels delivery<br />

UPS found alternative modes, such as walking and cycling, didn’t<br />

necessarily cost more if the drop density was right<br />

On a typical day in the capital,<br />

UPS would send 160 drivers out on<br />

100-drop routes. They carry parcels<br />

up to 70kg. During the <strong>Olympics</strong>, of<br />

which it was an official partner, it<br />

employed slightly larger vehicles,<br />

and sent them out to approximately<br />

20 carefully arranged staging posts<br />

around the city, from which walkers<br />

and cyclists could deliver<br />

the packages.<br />

UPS did an intensive data-analysis<br />

and damage-mitigation exercise<br />

long before the Games, but like<br />

many operators, it was hampered<br />

for months by a lack of cohesive<br />

information. “We gathered as much<br />

data as possible, but there had never<br />

been anything on the scale of London<br />

2012,” says Rob Walsh, UPS business<br />

continuity director for London 2012.<br />

It decided to anticipate high levels<br />

of congestion by using vehicles as<br />

mobile consolidation centres, with<br />

appropriate staging points agreed<br />

with councils and National Car Parks,<br />

to allow walkers to cover the city in<br />

one-mile-radius sections. Cyclists<br />

were also used, who could go further<br />

afield. Where necessary, walkers<br />

were taken by bus to outlying<br />

districts or used the Tube network.<br />

Each staging area would hold<br />

parcels for 200-300 drops making<br />

the exercise efficient, despite using<br />

pedestrians. “It can be cost-effective<br />

if you get the density right,” says<br />

Walsh. “And it didn’t take longer<br />

because we had 120 walkers,<br />

and they were not impeded by<br />

congestion.”<br />

Bikes and walkers not only moved<br />

more easily through traffic but<br />

were environmentally friendly; the<br />

fleet could be downsized, used less<br />

fuel and needed less preventative<br />

maintenance.<br />

UPS, which recruited amongst<br />

friends, families and local students, is<br />

now inviting many of its walkers back<br />

to help with the Christmas surge.<br />

UPS says the newfound understanding<br />

between agencies, operators<br />

and customers was invaluable.<br />

The benefits of our approach<br />

● Environmentally friendly; our walkers/bikes did not cause congestion or<br />

get snarled up by it<br />

● Efficient with the right density<br />

● Lower vehicle use and costs<br />

● Our contacts with councils and TfL have multiplied<br />

To keep the torch burning, we need:<br />

● A continuation of the dialogue between councils and operators; to develop<br />

our mutual understanding and to have flexibility from all sides


Parcels delivery<br />

11<br />

DHL Express used joggers, bikes<br />

and motorcycles to supplement<br />

its normal deliveries<br />

DHL Express delivers thousands of<br />

parcels, packages, and documents<br />

across London every day,<br />

distributing them from one of DHL’s<br />

ten service centres located near or<br />

within the M25. Four of these are<br />

within central London.<br />

“We made a promise that normal<br />

service would not be compromised<br />

by the Games, a vow which drove<br />

all our mitigation activities,” says<br />

Martin Cousins, <strong>Olympics</strong> Response<br />

Manager for DHL Express UK &<br />

Ireland. “It required intensive<br />

planning for worst-case scenarios as<br />

we had no way of quantifying the real<br />

impact of the Games beforehand.”<br />

“We spent a long time talking with<br />

our customers about the implications<br />

for their deliveries and encouraging<br />

them to make contingency plans,”<br />

he says. “We also had to field a lot<br />

of international enquiries about the<br />

impact of the Games on time-critical<br />

freight, such as medical samples.”<br />

DHL’s couriers also helped customers<br />

to plan ahead for the Games.<br />

DHL Express used vehicles on<br />

their normal routes alongside driver<br />

buddies or jogging couriers, and used<br />

pushbikes or motorbikes depending<br />

upon the local access and parking<br />

restrictions. DHL has maintained<br />

The benefits of our approach<br />

● Closer working relationships with our customers<br />

● A flexible approach to deliveries that could form a template for other major<br />

city centre events<br />

● Better relationships and contacts with <strong>Transport</strong> for London<br />

● Working with us helped develop London agencies’ understanding of<br />

logistics<br />

To keep the torch burning, we need:<br />

● To build on the understanding that<br />

logistics is vital to London and must be<br />

accommodated<br />

● Greater understanding of logistics<br />

by London boroughs and<br />

public authorities<br />

● To encourage adoption of new<br />

approaches to freight management<br />

that were used during the Games<br />

such as night-time deliveries, greater<br />

flexibility for traffic enforcement<br />

notices, etc.<br />

its relationship with the couriers it<br />

used and the system may become a<br />

template for future city-based events<br />

or periods of high demand.<br />

“There was huge goodwill from<br />

customers who loaned us parking<br />

bays, secure areas etc, from which<br />

we could distribute parcels in the<br />

local area,” says Tony Amos, Lambeth<br />

service centre manager.


12<br />

Interview<br />

<strong>Transport</strong> for London<br />

Ian Wainwright says the Games were a time for<br />

challenging assumptions and forging a new<br />

partnership between the capital and those who<br />

deliver its goods…<br />

“This is a time for taking the worst<br />

possible problems involved in<br />

delivering freight, and seeing how we<br />

solve them.” So says Ian Wainwright,<br />

freight programme manager<br />

at <strong>Transport</strong> for London (TfL).<br />

Wainwright oversaw TfL’s 18-month<br />

mission to ensure that goods and<br />

services continued to be delivered to<br />

London throughout the two months<br />

dominated by London 2012 – and he<br />

says industry and local government<br />

must now work together to continue<br />

the innovation, problem-solving and<br />

best practice the Games engendered.<br />

“We need to build what we learned<br />

back into real life,” says Wainwright.<br />

And we learned plenty, according<br />

to TfL. It inherited responsibility for<br />

ensuring freight continuity during<br />

the Games in early 2011, later than<br />

ideal, and wasted no time in pulling<br />

operators, trade associations, and<br />

business and special interest groups<br />

into a high-level forum. “We couldn’t<br />

just talk to operators because they<br />

needed to be able to stand up to<br />

their customers and explain what<br />

could and couldn’t happen,” says<br />

Wainwright. “And they needed<br />

backing from all of us to do that.”<br />

The four Rs – reduce, re-time,<br />

re-route or revise mode – already a<br />

familiar message from passenger<br />

transport, was now aimed at freight.<br />

Stock-piling inventory, pre-ordering,<br />

reworking schedules, changing<br />

delivery locations, delivering out<br />

of hours or switching mode were<br />

all possible solutions. TfL needed<br />

to demonstrate their practicality –<br />

which it did with 25 case studies<br />

– and encourage operators and<br />

customers to work together to find<br />

the right solution case by case.<br />

As a result 15-20% of the<br />

commercial vehicles which work<br />

within central London between<br />

6am and 6pm on a typical day<br />

disappeared from the daytime<br />

streets. Ten per cent of these moved<br />

to night-time delivery.<br />

“If we could achieve a proportion<br />

of this reduction in the 265,000<br />

freight vehicles daily travelling across<br />

the capital in the future that would be<br />

great,” says Wainwright.<br />

However, there are challenges<br />

to be overcome. The 33 borough<br />

councils in London, responsible for all<br />

but 5% of the road network, prioritise<br />

the needs of residents and do not<br />

necessarily understand the logistics<br />

solutions which can help bridge<br />

the gap between residential and<br />

commercial necessities.<br />

“The Games taught us that we<br />

need a better conversation with<br />

one another,” says Wainwright. “We<br />

engaged the industry with our daily<br />

bulletins about the road network<br />

and we received a huge amount<br />

of feedback. The message that<br />

freight is important to all of us was<br />

emphasised.”<br />

It is essential that everyone<br />

involved continues to build on this<br />

sense of relationship and progress,<br />

with patience and determination,<br />

he feels. “This is not about what<br />

<strong>Transport</strong> for London will do now, or<br />

what FTA will do now, or what freight<br />

operators will do now,” he says. “This<br />

is about what we will do together.”


Interview 13<br />

In practice there were many<br />

operational breakthroughs during<br />

the Games and the industry needs<br />

to stop and assess those. TfL worked<br />

with the sector to produce its code<br />

of practice for out of hours deliveries<br />

based on work for the Quiet Delivery<br />

Demonstration Scheme. Operators<br />

investigated the restrictions around<br />

customers’ premises and associated<br />

routeing and parking, often in great<br />

detail. TfL worked with councils to<br />

review enforcement and to provide<br />

loading bays along the Olympic Route<br />

Network where practical, and to<br />

encourage pragmatic enforcement of<br />

the London Lorry Control Scheme.<br />

“The demonstration that things<br />

could be different during the<br />

<strong>Olympics</strong> was powerful,” says<br />

Wainwright. “Now we need to see<br />

where the costs and the benefits<br />

came from. And we need to challenge<br />

assumptions and preconceptions<br />

“We need to challenge the presumption<br />

that night-time deliveries will be noisy”<br />

going forwards. We need to challenge<br />

the presumption that night-time<br />

deliveries will be noisy.”<br />

Operators will also need to look at<br />

long-term investment in appropriate<br />

kit, an issue not raised for the<br />

duration of the Games.<br />

During the Games problems<br />

were dealt with individually and<br />

approached with flexibility. “We need<br />

to look at the problems we know still<br />

exist and deal with them one at a<br />

time,” say Wainwright. “The London<br />

Lorry Control Scheme does not stop<br />

deliveries. It is planning restrictions<br />

or a lack of understanding, or people<br />

not seeing the benefits and savings,<br />

or noise restrictions… these are<br />

what stop deliveries. We need to<br />

break these issues down, look at the<br />

individual problems and perceptions<br />

and then find solutions to each.”<br />

Some of these perceptions belong<br />

to customers – Wainwright cites the<br />

case of one London restaurant which<br />

always over-ordered for peace of<br />

mind but discovered new efficiencies<br />

when it took delivery less often<br />

during the Games.<br />

“Conscious procurement and<br />

pre-ordering can reduce the impact<br />

of deliveries. The consolidation centre<br />

for Regent Street stores is successful<br />

because holding stock on Regent<br />

Street is too expensive,” he says.<br />

Issues around parking<br />

and kerbside availability is<br />

also something TfL is keen to<br />

resolve through discussion and<br />

demonstration, although it has little<br />

direct control.<br />

Wainwright is also determined to<br />

maintain the dialogue with industry,<br />

and TfL is still sending out its popular<br />

weekly bulletin to operators.<br />

“The future is not about TfL<br />

standing up [for the needs of the<br />

freight industry], it’s about TfL and<br />

everyone else standing up together,”<br />

he says. After all, London 2012<br />

showed us it could happen.


14<br />

The legacy<br />

Opportunities abound<br />

Collaboration, understanding and flexibility is<br />

needed from all sides to ensure London delivers…<br />

According to <strong>Transport</strong> for<br />

London, 265,000 freight vehicles<br />

visit the capital daily, delivering<br />

goods and performing essential<br />

services. These goods and services<br />

underpin London’s £323bn or 21.5%<br />

contribution to UK GDP. Without those<br />

vehicles packages would not be<br />

delivered, documents and medical<br />

samples would expire unseen, shop<br />

shelves would empty, streets would<br />

accumulate waste.<br />

The easily overlooked gift of<br />

London 2012 is the window it opened<br />

for agencies of all kinds – central and<br />

local government, businesses, freight<br />

operators and enforcement agencies<br />

– to look afresh at one another’s role.<br />

On all sides there was understanding,<br />

sometimes for the first time, of<br />

what these other contributors to<br />

London’s success actually do – an<br />

understanding that was driven from<br />

a common sense of purpose.<br />

There is an opportunity now for<br />

the businesses, local authorities and<br />

transport companies to build on this<br />

with a new common purpose: to keep<br />

London delivering, economically,<br />

socially and environmentally.<br />

What does such collaboration<br />

look like? The ground work is already<br />

there. Operators – major players in<br />

London’s economy – have told us<br />

they have countless contacts now<br />

within <strong>Transport</strong> for London (TfL),<br />

local councils, trade organisations<br />

such as FTA and other organisations<br />

where they can ask for help,<br />

guidance and support. This needs to<br />

be a multi-way process with councils<br />

and TfL also asking the freight<br />

industry for ideas to achieve their<br />

goals.<br />

London 2012 has challenged<br />

many assumptions, such as that<br />

night-time deliveries would disturb<br />

residents. The case studies in<br />

“The case studies<br />

show that most<br />

transport can be<br />

done quietly”<br />

<strong>Logistics</strong> <strong>Legacy</strong> or held by TfL<br />

demonstrate that even waste<br />

collections or construction transport<br />

– the noisiest of freight movements<br />

– can be done quietly and without<br />

disrupting residents. In many cases<br />

chatting pedestrians, buses or<br />

emergency vehicles were shown to<br />

make more noise during the night<br />

than the trucks delivering goods.<br />

Given the high levels of daytime<br />

congestion in London and the<br />

continuing need to improve air<br />

quality, it makes social, political<br />

and economic sense to encourage<br />

as many night-time deliveries as<br />

possible.<br />

TfL has stated that it would<br />

welcome the re-timing of deliveries<br />

to cut the number of commercial<br />

vehicles in the city during the day.<br />

Parking and access is easier at night.<br />

Journeys are quicker and therefore<br />

use less fuel and cause less pollution.<br />

London 2012 has shown that it can<br />

be done, without compromising<br />

residents’ priorities. All that remains<br />

now is for all parties to work together<br />

to identify those operations which<br />

are suited to such a shift.<br />

This is also an opportunity<br />

to examine access and parking<br />

arrangements for large vehicles.


The legacy 15<br />

Currently many operators receive<br />

thousands of pounds worth of fines<br />

they can do little to avoid. Goods<br />

vehicles are necessary to support<br />

local businesses in a commercially<br />

and environmentally efficient<br />

manner – and they must have<br />

somewhere practical, safe and legal<br />

to stop. This is the time to examine<br />

expectations on both sides; for<br />

operators and councils to examine<br />

their respective goals and needs in<br />

order to find a workable solution.<br />

Operators will need to think about<br />

investment in modern, quiet vehicles<br />

and equipment. They will also need<br />

to take the opportunity to optimise<br />

these journeys in a way that could<br />

not be done during the <strong>Olympics</strong>,<br />

largely because excess resource was<br />

allocated as a contingency.<br />

Councils also need to look at<br />

planning and noise restrictions and<br />

see whether the benefits of relaxing<br />

or redrawing these to facilitate<br />

quiet night-time delivery would not<br />

outweigh the possible disruption<br />

to residents. There is an excellent<br />

opportunity now for councillors to<br />

learn more about quiet delivery<br />

schemes, freight operations, the<br />

vehicles and the many social benefits<br />

of out-of-hours running.<br />

What we’ve learned<br />

● <strong>Freight</strong> is the lifeblood of the city and its circulation should be prioritised<br />

● Night-time deliveries can be made quieter and minimally disruptive, even<br />

in residential areas or by hotels<br />

● Parking and access arrangements need to be reviewed to allow vehicles<br />

big enough to deliver commercial and environmental efficiency<br />

● The London Lorry Control Scheme needs to be reviewed to facilitate<br />

deliveries within London and reduce wasted running<br />

● That understanding, constructive dialogue and a sense of common<br />

purpose can overcome all obstacles<br />

David Burrows / Shutterstock.com


The Quiet Delivery Consortium<br />

Many businesses met the logistical demands of London 2012 by delivering at night. Such deliveries are simple in concept<br />

but fraught with legal and operational difficulties. However, they offer potential savings in emissions, peak-time journeys<br />

and vehicle operating costs, and longer shelf-life for fresh produce when deliveries are completed before opening hours.<br />

The challenge is: can they be conducted without disturbing residents living close to the delivery site?<br />

The Quiet Delivery Consortium is a collaboration between FTA, the Noise Abatement Society and two consultancies, TRL<br />

and TTR, that helps businesses and local authorities to make quiet, night-time deliveries a reality. The consortium offers<br />

the range of skills and experience needed to agree changes in site restrictions and operational procedures and to secure<br />

the co-operation of local authority and community interests. Trial deliveries are monitored to ensure the expectations of<br />

all parties are met and the business and community benefits are realised. The consortium has implemented more than a<br />

dozen successful trials.<br />

To investigate how night-time deliveries can be made to work at a given location, please contact:<br />

Tracy Seager at FTA on 01892 552285.<br />

<strong>Freight</strong> <strong>Transport</strong> Assocition Limited<br />

Hermes House, St John’s Road,<br />

Tunbridge Wells, Kent, TN4 9UZ<br />

Telephone: 01892 526171<br />

Fax: 01892 534989<br />

Website: www.fta.co.uk<br />

Registered in England Number 391957<br />

©FTA 12.12/LC<br />

Produced and designed by White Rose Media Ltd<br />

Pictures courtesy: <strong>Transport</strong> for London and Shutterstock<br />

Main front cover image: Maxisport / Shutterstock.com

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